Brand page · Food Items · Australia
Mad Mex: 86.7k visits a month, 1 active Meta ads, Gravity score 605.
Mad Mex — Mad Mex is a fast-casual restaurant chain that serves fresh, made-to-order Mexican food with authentic flavours and spices, allowing customers to customise their meals. In September 2026 madmex.com.au drew an estimated 86.7k visits, down 19% on the month before. It ranks #44 of 3,754 Food Items brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 144 peers: Food Items brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mad Mex is a fast-casual restaurant chain that serves fresh, made-to-order Mexican food with authentic flavours and spices, allowing customers to customise their meals.
01 · Traffic
How much traffic Mad Mex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mad Mex drew an estimated 86.7k visits in September 2026, down 19% on the month before and up 12% over three months.
- Worldwide#105,955of 4.5m sites · Top 5%
- In Australia#2,397of 105k sites · Top 5%
- Food Items, worldwide#2,783of 260,714 brands · Top 5%
- Food Items, Australia#44of 3,754 brands · Top 5%
86.7k
estimated visits in September
1 mo ▼ −19.4%4 mo ▲ +11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mad Mex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mad Mex holds 3.6 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 63% of customers give five stars and 38% one star.
Catering Food and Drink Supplier Food Manufacturer Food Products Supplier Food Producer Fast Food Restaurant Restaurant
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mad Mex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mad Mex's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mad Mex in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mad Mex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mad Mex runs Meta ads on Instagram, and has advertised on Google since July 2025 (image, text, video).
Everything amigos love about our OG Nachos, but hold the corn chips and swap in our new Chilli & Lime Baja Fries.Mad Mex5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mad Mex Franchising PTY LTDverified
Image ad24 Sept 2026Mad Mex Franchising PTY LTDverified
Text ad20 Jan 2026Mad Mex Franchising PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mad Mex.
The creators who tag @madmex on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madmex on Instagram, led by Willow (17.4k followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWillow@willow.hardyy · 🇦🇺 AU | Pro sports athletes Creator | 17.4k | 8.0% | 3 | Tagged @madmex |
06 · Competitors according to Gravity
Who Mad Mex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mad Mex among Food Items brands in Australia. The closest is Wingstop México, then THE CITY BAKERY（ザ シティ ベーカリー）, papajohns.ca, wasa.com, eldahan.com.eg, Pizza Hut.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wingstop Méxicowingstop.com.mx | |||||||
| THE CITY BAKERY（ザ シティ ベーカリー）thecitybakery.jp | |||||||
| papajohns.capapajohns.ca | |||||||
| wasa.comwasa.com | |||||||
| eldahan.com.egeldahan.com.eg | |||||||
| Pizza Hutpizzahut.com.ph |
07 · Company
The company behind Mad Mex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mad Mex is a company based in Australia, founded in 2007 according to LinkedIn. It employs about 301 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2007, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 301 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madmex.com.au · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mad Mex
What people ask Google about Mad Mex.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mad Mex legit or a scam?
According to Gravity by Benchr, Mad Mex is a brand based in Australia: it sells on a Wordpress store, it employs 301 people on LinkedIn, it has 14,227 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Mad Mex known for?
Mad Mex is a fast-casual restaurant chain that serves fresh, made-to-order Mexican food with authentic flavours and spices, allowing customers to customise their meals. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Mad Mex have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mad Mex advertises on Facebook and Instagram and on Google, where its offers often run. Check madmex.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mad Mex?
Mad Mex sells on its own website, madmex.com.au, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mad Mex?
Gravity by Benchr records a company based in Australia, founded in 2007 according to LinkedIn, with 301 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mad Mex doing well?
Yes. Gravity by Benchr estimates about 86,700 visits to madmex.com.au in September 2026, down 19% in a month and up 12% over three months. Mad Mex ranks #44 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mad Mex use?
Gravity by Benchr identifies madmex.com.au as a Wordpress store. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mad Mex spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mad Mex on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, Mad Mex ranks #44 of 3,754 by estimated traffic. Its closest competitors on the same market are Wingstop México, THE CITY BAKERY（ザ シティ ベーカリー）, papajohns.ca, wasa.com and eldahan.com.eg. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mad Mex.