Brand page · Kitchen & Dining · United States
Magical Brands: 53.1k visits a month, 31 active Meta ads, Gravity score 510.
Magical Brands — Magical Brands is a company that specializes in botanical extraction devices and related products for making edibles, including the MagicalButter machine for infusing herbs into butters, oils, and lotions. In September 2026 magicalbutter.com drew an estimated 53.1k visits, down 7% on the month before. It ranks #586 of 25,135 Kitchen & Dining brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Magical Brands is a company that specializes in botanical extraction devices and related products for making edibles, including the MagicalButter machine for infusing herbs into butters, oils, and lotions.
01 · Traffic
How much traffic Magical Brands gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Magical Brands drew an estimated 53.1k visits in September 2026, down 7% on the month before and up 22% over three months.
- Worldwide#161,555of 4.5m sites · Top 5%
- In United States#51,880of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#4,089of 145,612 brands · Top 5%
- Kitchen & Dining, United States#586of 25,135 brands · Top 5%
53.1k
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +21.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Magical Brands.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Magical Brands holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Magical Brands sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Magical Brands sells on Shopify, 82% of its catalogue in stock. The best seller is MB2e MagicalButter Machine, at US$189.00, followed by Sunflower Lecithin Powder and Magical Filter Press.
#1MB2e MagicalButter MachineMagical BrandsUS$189.00In stock
#2Sunflower Lecithin PowderMagical BrandsUS$17.00In stock
#3Magical Filter PressMagical BrandsUS$48.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Magical Brands in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 81% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$111.60
- Currency
- USD
04 · Ads
What Magical Brands is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Magical Brands runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
Press button. Walk away.MagicalButter29 Sept 2026video
Decarb BundleMagicalButter29 Sept 2026image
Free Mix + 10% OFFMagicalButter28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Public Benefit Corpverified
Text ad21 Oct 2026Public Benefit Corpverified
Text ad21 Oct 2026Public Benefit Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Magical Brands.
The creators who tag @magicalbutter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @magicalbutter on Instagram, led by chef sebastian carosi (11k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| cchef sebastian carosi@chef_sebastian_carosi · 🇺🇸 US | Food cooking nutrition Creator | 11k | 3.3% | 1 | Tagged @magicalbutter |
06 · Competitors according to Gravity
Who Magical Brands competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Magical Brands among Kitchen & Dining brands in United States. The closest is Cozy Bread, then Sourhouse, Milly's, FermentPro, Steelmade, Gohan Japan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cozy Breadcozybread.com | |||||||
| Sourhousesourhouse.co | |||||||
| Milly'smillysbest.com | |||||||
| FermentProferment-pro.com | |||||||
| Steelmadesteelmadeusa.com | |||||||
| Gohan Japangohan-japan.com |
07 · Company
The company behind Magical Brands.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Magical Brands is a company based in Tampa, United States, founded in 2012 according to LinkedIn, on a domain registered in July 2011. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Tampa
- Founded
- 2012, per LinkedIn
- Domain registered
- 5 Jul 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- magicalbutter.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Magical Brands
What people ask Google about Magical Brands.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Magical Brands legit or a scam?
According to Gravity by Benchr, Magical Brands is a brand based in Tampa, United States: its website has existed since July 2011, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 150,505 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Magical Brands?
Magical Brands is a company that specializes in botanical extraction devices and related products for making edibles, including the MagicalButter machine for infusing herbs into butters, oils, and lotions. Gravity by Benchr classifies it under Kitchen & Dining, with Cooking & Baking Ingredients making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Magical Brands expensive?
Magical Brands' best seller, MB2e MagicalButter Machine, sells US$189.00 on magicalbutter.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check magicalbutter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Magical Brands promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Magical Brands advertises on Facebook and Instagram and on Google, where its offers often run. Check magicalbutter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Magical Brands?
Magical Brands sells on its own website, magicalbutter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Magical Brands?
Gravity by Benchr records a company based in Tampa, United States, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Magical Brands growing?
Yes. Gravity by Benchr estimates about 53,100 visits to magicalbutter.com in September 2026, down 7% in a month and up 22% over three months. Magical Brands ranks #586 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Magical Brands use?
Gravity by Benchr identifies magicalbutter.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Magical Brands spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Magical Brands on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Magical Brands ranks #586 of 25,135 by estimated traffic. Its closest competitors on the same market are Cozy Bread, Sourhouse, Milly's, FermentPro and Steelmade. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Magical Brands.