Brand page · Clothing · New Zealand

Magic Bra Top 5% worldwide Top 5% in New Zealand Top 5% in Clothing Top 5% in Clothing in New Zealand
magicbraus.com·🇳🇿 Christchurch, New Zealand· Shopify·Since 2020

Magic Bra: 61.8k visits a month, 19 active Meta ads, Gravity score 497.

Magic Bra — Magic Bra is a women-owned brand offering inclusive, boutique-quality bras and shapewear designed for every body, delivering comfort, support, and confidence. In September 2026 magicbraus.com drew an estimated 61.8k visits, up 20% on the month before. It ranks #2,343 of 97,158 Clothing brands in New Zealand and holds a 3.4 Trustpilot rating over 703 reviews.

magicbraus.com@magicbrastore 6.9kFacebookTrustpilot 3.4Meta Ad Library 19

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
61.8k
+20% vs. August 2026
Instagram followers
6.9k
1,133 posts · @magicbrastore
Trustpilot
3.4
703 reviews · 131 in 12 months
Meta ads
19
active · on Google since 2022
Products
99%
in stock · 32 collections
Rank in United States
#2,343
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€97.0
per month, Instagram

Gravity score

497/ 1000 · 9 of 10 indicators rated
Brand Power532
Momentum550
Performance409

Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Magic Bra is a women-owned brand offering inclusive, boutique-quality bras and shapewear designed for every body, delivering comfort, support, and confidence.

01 · Traffic

How much traffic Magic Bra gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Magic Bra drew an estimated 61.8k visits in September 2026, up 20% on the month before and down 9% over three months.

  • Worldwide#141,806of 4.5m sites · Top 5%
  • In United States#45,860of 1.2m sites · Top 5%
  • Clothing, worldwide#13,708of 459,295 brands · Top 5%
  • Clothing, United States#2,343of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

61.8k

estimated visits in September

1 mo ▲ +20.4%4 mo ▼ −9.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Magic Bra.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Magic Bra holds 3.4 out of 5 on Trustpilot over 703 reviews, 131 of them in the last twelve months: 56% of customers give five stars and 25% one star. That volume places Magic Bra in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.4TrustScore · 703 reviews · 131 in 12 months
Top 10% review volume
5 ★56%
4 ★14%
3 ★4%
2 ★2%
1 ★25%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Magic Bra sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Magic Bra sells on Shopify, 99% of its catalogue in stock. The best seller is Posture Bra Wireless Lift Up, at NZ$67.00, followed by Magic Non-Slip Front-Buckle Strapless Bra and Full Coverage Push Up Lace Bra.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Lingerie73%
Activewear20%
Clothing Tops4%
Gift Cards1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing99%
Gift Cards1%

The dominant category places Magic Bra in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
98% of the catalogue
In stock
99%
Upper price quartile
US$36.42
Currency
NZD

05 · Influencers

Who talks about Magic Bra.

The creators who tag @magicbrastore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @magicbrastore on Instagram, led by Serah Waruguru (37.5k followers, 1.3% engagement).

Influencersaccounts tagging @magicbrastore · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSerah Waruguru@serahwaruguru · INTLBeauty cosmetics skincare Creator37.5k1.3%1Tagged @magicbrastore
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Magic Bra competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Magic Bra among Clothing brands in New Zealand. The closest is Magic Bra, then Magic Bra Australia, Magic Bra FR, Magic Shaper, Videris, Rose & Thorne New Zealand.

CompetitorsClothing · New Zealand · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Magic Bramagicbra.co.uk
Magic Bra Australiamagicbras.com.au
Magic Bra FRmagicbra.fr
Magic Shapermagicshaper.co.uk
Viderisviderislingerie.com
Rose & Thorne New Zealandroseandthorne.co.nz
Competitors Gravity finds for Magic Bra. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Magic Bra with Magic Bra

07 · Company

The company behind Magic Bra.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Magic Bra is a company based in Christchurch, New Zealand, on a domain registered in August 2020.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇿 New Zealand · Christchurch
Founded
Data not available
Domain registered
19 Aug 2020
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
magicbraus.com · Shopify · USD
Catalogue
32 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Magic Bra

What people ask Google about Magic Bra.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Magic Bra legit?

According to Gravity by Benchr, Magic Bra is a brand based in Christchurch, New Zealand: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 6,855 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Magic Bra?

Customers rate Magic Bra 3.4 out of 5 on Trustpilot over 703 reviews, 131 of them in the last twelve months: 56% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Magic Bra?

Magic Bra is a women-owned brand offering inclusive, boutique-quality bras and shapewear designed for every body, delivering comfort, support, and confidence. Gravity by Benchr classifies it under Clothing, with Lingerie making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Magic Bra prices: how much is it?

Magic Bra's best seller, Posture Bra Wireless Lift Up, sells NZ$67.00 on magicbraus.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check magicbraus.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Magic Bra have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Magic Bra advertises on Facebook and Instagram and on Google, where its offers often run. Check magicbraus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Magic Bra?

Magic Bra sells on its own website, magicbraus.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Magic Bra?

Gravity by Benchr records a company based in Christchurch, New Zealand, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Magic Bra doing well?

Not at the moment. Gravity by Benchr estimates about 61,800 visits to magicbraus.com in September 2026, up 20% in a month and down 9% over three months. Magic Bra ranks #2,343 of 97,158 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Magic Bra use?

Gravity by Benchr identifies magicbraus.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Magic Bra spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Magic Bra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in New Zealand?

Among Clothing brands in New Zealand in the Gravity by Benchr index, Magic Bra ranks #2,343 of 97,158 by estimated traffic. Its closest competitors on the same market are Magic Bra, Magic Bra Australia, Magic Bra FR, Magic Shaper and Videris. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Magic Bra.