1. Gravity
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  3. Home & Garden
  4. Decor
  5. Magic Candle Company

Brand page · Decor · United States

Magic Candle Company Top 5% worldwide Top 5% in the United States Top 5% in Decor Top 1% in Decor in the United States
magiccandlecompany.com·🇺🇸 Orlando, United States· Shopify·Since 2018

Magic Candle Company traffic, ads & competitors 74.7k visits a month, 11 active Meta ads, Gravity score 463.

Magic Candle Company — Magic Candle Company is a brand that sells home fragrance products including candles, wax melts, room sprays, and hand soap, with a focus on theme park and resort scents. In September 2026 magiccandlecompany.com drew an estimated 74.7k visits, down 47% on the month before. It ranks #419 of 42,373 Decor brands in the United States.

magiccandlecompany.com@magic.candle.company 98.9kFacebookLinkedIn 10Trustpilot 4.0Meta Ad Library 11

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
74.7k
−47% vs. August 2026
Instagram followers
98.9k
835 posts · @magic.candle.company
Trustpilot
4.0
4 reviews · 1 in 12 months
Meta ads
11
active · on Google since 2022
Products
99%
in stock · 26 collections
Rank in the United States
#419
of 42,373 in Decor
LinkedIn
10
followers · 9 employees
Earned media value
€9.3
per month, Instagram

Gravity score

463/ 1000 · 10 of 10 indicators rated
Brand Power475
Momentum532
Performance383

Percentiles within 810 peers: Decor brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Magic Candle Company is a brand that sells home fragrance products including candles, wax melts, room sprays, and hand soap, with a focus on theme park and resort scents.

01 · Traffic

Magic Candle Company website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Magic Candle Company drew an estimated 74.7k visits in September 2026, down 47% on the month before and up 16% over three months.

  • Worldwide#120,536of 4.5m sites · Top 5%
  • In United States#39,232of 1.2m sites · Top 5%
  • Decor, worldwide#2,332of 185,686 brands · Top 5%
  • Decor, United States#419of 42,373 brands · Top 1%
Monthly visitssource Sept 2026

74.7k

estimated visits in September

1 mo ▼ −46.8%4 mo ▲ +15.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Magic Candle Company reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Magic Candle Company holds 4.0 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 25% one star.

Trustpilotread 20 Oct 2026
4.0TrustScore · 4 reviews · 1 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★25%
1 ★25%

Candle Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Magic Candle Company best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Magic Candle Company sells on Shopify, 99% of its catalogue in stock. The best seller is Magic Delivery Protection, at US$1.99, followed by Pirate Life® and Pick 4 Small Oils.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Home Fragrances84%
Home Fragrance Accessories6%
Cosmetics4%
Vehicle Maintenance, Care & Decor2%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor90%
Personal Care4%
Shipping Supplies2%
Vehicle Parts & Accessories2%
Gift Cards1%

The dominant category places Magic Candle Company in its comparison group.

Prices and ratingsstore data
Average rating
4.84 / 5
Rated products
98% of the catalogue
In stock
99%
Upper price quartile
US$14.99
Currency
USD

05 · Influencers

Magic Candle Company influencers

The creators who tag @magic.candle.company on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @magic.candle.company on Instagram, led by Stephen + Danielle (12.3k followers, 30.2% engagement).

Influencersaccounts tagging @magic.candle.company · Instagram
AccountProfileFollowersEngagementTagsRelationship
SStephen + Danielle@fantasmictravelers · 🇺🇸 USTravel tourism exploration Creator12.3k30.2%1Tagged @magic.candle.company
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Magic Candle Company competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Magic Candle Company among Decor brands in the United States. The closest is Happy Wax, then Bowes Signature Candles, Pura, Cape Candle, Kringle Candle Company, Aromafume.

CompetitorsDecor · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Happy Waxhappywax.com
Bowes Signature Candlesbowessignaturecandle.com
Puracheckout.pura.com
Cape Candlecapecandle.com
Kringle Candle Companykringlecandle.com
Aromafumearomafume.com
Competitors Gravity finds for Magic Candle Company. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Magic Candle Company with Happy Wax

07 · Company

Who is behind Magic Candle Company?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Magic Candle Company is a company based in Orlando, United States, on a domain registered in February 2018. It employs about 9 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Orlando
Domain registered
3 Feb 2018
Status
Operating
Employees
9 on LinkedIn
DistributionGravity index, Nov 2026
Own store
magiccandlecompany.com · Shopify · USD
Catalogue
26 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Magic Candle Company

What people ask Google about Magic Candle Company.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Magic Candle Company legit or a scam?

According to Gravity by Benchr, Magic Candle Company is a brand based in Orlando, United States: its website has existed since February 2018, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 98,942 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Magic Candle Company known for?

Magic Candle Company is a brand that sells home fragrance products including candles, wax melts, room sprays, and hand soap, with a focus on theme park and resort scents. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Magic Candle Company expensive?

Magic Candle Company's best seller, Magic Delivery Protection, sells US$1.99 on magiccandlecompany.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check magiccandlecompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Magic Candle Company promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Magic Candle Company advertises on Facebook and Instagram and on Google, where its offers often run. Check magiccandlecompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Magic Candle Company?

Magic Candle Company sells on its own website, magiccandlecompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Magic Candle Company?

Gravity by Benchr records a company based in Orlando, United States, whose domain was registered in 2018, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Magic Candle Company doing well?

Yes. Gravity by Benchr estimates about 74,700 visits to magiccandlecompany.com in September 2026, down 47% in a month and up 16% over three months. Magic Candle Company ranks #419 of 42,373 Decor brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Magic Candle Company use?

Gravity by Benchr identifies magiccandlecompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Magic Candle Company spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Magic Candle Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in the United States?

Among Decor brands in the United States in the Gravity by Benchr index, Magic Candle Company ranks #419 of 42,373 by estimated traffic. Its closest competitors on the same market are Happy Wax, Bowes Signature Candles, Pura, Cape Candle and Kringle Candle Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Magic Candle Company.