Brand page · Puzzles · Germany

MagicHolz Top 5% worldwide Top 5% in Germany Top 5% in Puzzles Top 5% in Puzzles in Germany
magicholz.de·🇩🇪 Stuttgart, Germany· Shopify

MagicHolz: 100k visits a month, 2 active Meta ads.

MagicHolz — MagicHolz is a German brand that sells wooden puzzles and mechanical wooden building sets, including 3D puzzles, book nooks, and miniature houses. In September 2026 magicholz.de drew an estimated 100k visits, down 15% on the month before. It ranks #2 of 56 Puzzles brands in Germany and holds a 4.5 Trustpilot rating over 1,212 reviews.

magicholz.de@magicholz 25.5kYouTube 613FacebookLinkedIn 39Trustpilot 4.5Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
100k
−15% vs. August 2026
Instagram followers
25.5k
921 posts · @magicholz
Trustpilot
4.5
1,212 reviews · 338 in 12 months
Meta ads
2
active · on Google since 2021
Products
87%
in stock · 118 collections
Rank in Germany
#2
of 56 in Puzzles
LinkedIn
39
followers · 4 employees
Earned media value
€137.0
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

MagicHolz is a German brand that sells wooden puzzles and mechanical wooden building sets, including 3D puzzles, book nooks, and miniature houses.

01 · Traffic

How much traffic MagicHolz gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MagicHolz drew an estimated 100k visits in September 2026, down 15% on the month before and up 25% over three months.

  • Worldwide#93,739of 4.5m sites · Top 5%
  • In Germany#4,263of 184k sites · Top 5%
  • Puzzles, worldwide#36of 2,271 brands · Top 5%
  • Puzzles, Germany#2of 56 brands · Top 5%
Monthly visitssource Sept 2026

100k

estimated visits in September

1 mo ▼ −15.4%4 mo ▲ +25.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about MagicHolz.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MagicHolz holds 4.5 out of 5 on Trustpilot over 1,212 reviews, 338 of them in the last twelve months: 83% of customers give five stars and 6% one star. That volume places MagicHolz in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, MagicHolz scores 4.5 over 40 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 1,212 reviews · 338 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★83%
4 ★6%
3 ★2%
2 ★2%
1 ★6%

Toy Store

Google reviewsread 20 Oct 2026
4.540 reviews on the Google business profile
5 ★75%
4 ★15%
3 ★3%
2 ★0%
1 ★8%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MagicHolz sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MagicHolz sells on Shopify, 87% of its catalogue in stock. The best seller is Luminous Globus, at €47.90–€54.90, followed by Murmelbahn Night City 2.0 and Sakura Densya | Diorama | Rolife.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Mechanical Puzzles30%
Jigsaw Puzzles28%
Model Making12%
Wooden & Pegged Puzzles7%

Share of the catalogue by product family.

Activity mixdominant: Puzzles
Puzzles66%
Hobbies & Creative Arts13%
Decor11%
Toys6%
Party & Celebration1%

The dominant category places MagicHolz in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
88% of the catalogue
In stock
87%
Upper price quartile
US$78.29
Currency
EUR

05 · Influencers

Who talks about MagicHolz.

The creators who tag @magicholz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @magicholz on Instagram, led by Petra - Content Creator (11.3k followers, 0.8% engagement).

Influencersaccounts tagging @magicholz · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPetra - Content Creator@familie_zu_haus · 🇩🇪 DEHealth medicine Creator11.3k0.8%2Tagged @magicholz
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MagicHolz competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MagicHolz among Puzzles brands in Germany. The closest is Premium 3D Wooden Puzzle Kits & Models | Wooden Town, then Willa Wunst, iDventure Puzzles, Ulmer Puzzleschmiede, Cartartem, Junivia.

CompetitorsPuzzles · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Premium 3D Wooden Puzzle Kits & Models | Wooden Townwooden-town.com
Willa Wunstwillawunst.com
iDventure Puzzlesidventure-puzzles.com
Ulmer Puzzleschmiedeulmer-puzzleschmiede.de
Cartartemcartartem.de
Juniviajunivia.de
Competitors Gravity finds for MagicHolz. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MagicHolz with Premium 3D Wooden Puzzle Kits & Models | Wooden Town

07 · Company

The company behind MagicHolz.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MagicHolz is a company based in Stuttgart, Germany, founded in 2022 according to LinkedIn. It employs about 4 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Stuttgart
Founded
2022, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
magicholz.de · Shopify · EUR
Catalogue
118 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MagicHolz

What people ask Google about MagicHolz.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MagicHolz legit or a scam?

According to Gravity by Benchr, MagicHolz is a brand based in Stuttgart, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 25,508 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about MagicHolz?

Customers rate MagicHolz 4.5 out of 5 on Trustpilot over 1,212 reviews, 338 of them in the last twelve months: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, MagicHolz scores 4.5 over 40 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does MagicHolz sell?

MagicHolz is a German brand that sells wooden puzzles and mechanical wooden building sets, including 3D puzzles, book nooks, and miniature houses. Gravity by Benchr classifies it under Puzzles, with Mechanical Puzzles making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

MagicHolz prices: how much is it?

MagicHolz's best seller, Luminous Globus, sells from €47.90 to €54.90 on magicholz.de. 87% of the catalogue is in stock. Gravity does not track prices daily: check magicholz.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does MagicHolz have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: MagicHolz advertises on Facebook and Instagram and on Google, where its offers often run. Check magicholz.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy MagicHolz?

MagicHolz sells on its own website, magicholz.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns MagicHolz?

Gravity by Benchr records a company based in Stuttgart, Germany, founded in 2022 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is MagicHolz doing well?

Yes. Gravity by Benchr estimates about 100,000 visits to magicholz.de in September 2026, down 15% in a month and up 25% over three months. MagicHolz ranks #2 of 56 Puzzles brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MagicHolz use?

Gravity by Benchr identifies magicholz.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.

How much does MagicHolz spend on Meta ads?

Gravity by Benchr does not publish a spend figure for MagicHolz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Puzzles brands in Germany?

Among Puzzles brands in Germany in the Gravity by Benchr index, MagicHolz ranks #2 of 56 by estimated traffic. Its closest competitors on the same market are Premium 3D Wooden Puzzle Kits & Models | Wooden Town, Willa Wunst, iDventure Puzzles, Ulmer Puzzleschmiede and Cartartem. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MagicHolz.