Brand page · Hobbies & Creative Arts · Australia
Magic of I. traffic, ads & competitors 74.4k visits a month, 42 active Meta ads, Gravity score 559.
Magic of I. — Magic of I. creates astrological planners, journals, and tools for intentional living, offering small-batch ritual tools and notebooks designed to help people live in alignment with themselves and the stars. In September 2026 magicofi.com drew an estimated 74.4k visits, down 8% on the month before. It ranks #480 of 32,083 Hobbies & Creative Arts brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 177 peers: Hobbies & Creative Arts brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Magic of I. creates astrological planners, journals, and tools for intentional living, offering small-batch ritual tools and notebooks designed to help people live in alignment with themselves and the stars.
01 · Traffic
Magic of I. website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Magic of I. drew an estimated 74.4k visits in September 2026, down 8% on the month before and up 19% over three months.
- Worldwide#120,857of 4.5m sites · Top 5%
- In United States#39,314of 1.2m sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,451of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United States#480of 32,083 brands · Top 5%
74.4k
estimated visits in September
1 mo ▼ −8.2%4 mo ▲ +19.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Magic of I. reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Magic of I. holds 2.7 out of 5 on Trustpilot over 8 reviews, 7 of them in the last twelve months: 25% of customers give five stars and 63% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Magic of I. best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Magic of I. sells on Shopify, 94% of its catalogue in stock. The best seller is Gift Bag, at A$7.00, followed by A5 ZODIAC NOTEBOOK: NIGHT SKY and A5 ORIGINS VEGAN LEATHER JOURNAL - LINED.
#1Gift BagMagic of I.A$7.00In stock
#2A5 ZODIAC NOTEBOOK: NIGHT SKYMagic of I.A$20.00In stock
#3A5 ORIGINS VEGAN LEATHER JOURNAL - LINEDMagic of I.A$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Magic of I. in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 84% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$41.15
- Currency
- AUD
04 · Ads
Magic of I. ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Magic of I. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Your cosmic roadmap for 2027Magic of I.8 Oct 2026video
Rest, without the guiltMagic of I.8 Oct 2026image
A fresh start every dayMagic of I.8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MOI AEVUM PTY LTDverified
Text ad21 Oct 2026MOI AEVUM PTY LTDverified
Text ad20 Oct 2026MOI AEVUM PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Magic of I. influencers
The creators who tag @magic_of_i on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @magic_of_i on Instagram, led by MoonBox® (30.8k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMoonBox®@moonbox.co · 🇺🇸 US | Spirituality religion esotericism Creator | 30.8k | — | 6 | Tagged @magic_of_i |
06 · Competitors according to Gravity
Magic of I. competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Magic of I. among Hobbies & Creative Arts brands in Australia. The closest is keepart.com.au, then TINYSTORE, Scents of Japan, shuhlee, KatArt Illustrations, Polliholic.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| keepart.com.aukeepart.com.au | |||||||
| TINYSTOREtiny-store.com | |||||||
| Scents of Japanscentsofjapan.com.au | |||||||
| shuhleeshuhlee.com | |||||||
| KatArt Illustrationskatartillustrations.com | |||||||
| Polliholicpolliholic.com |
07 · Company
Who is behind Magic of I.?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Magic of I. is a company based in North Hobart, Australia, on a domain registered in August 2018.
- Entity country
- 🇦🇺 Australia · North Hobart
- Domain registered
- 6 Aug 2018
- Own store
- magicofi.com · Shopify · USD
- Catalogue
- 64 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Magic of I.
What people ask Google about Magic of I..
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Magic of I. a legit company?
According to Gravity by Benchr, Magic of I. is a brand based in North Hobart, Australia: its website has existed since August 2018, it sells on a Shopify store, it has 182,418 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Magic of I. sell?
Magic of I. creates astrological planners, journals, and tools for intentional living, offering small-batch ritual tools and notebooks designed to help people live in alignment with themselves and the stars. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Magic of I. cost?
Magic of I.'s best seller, Gift Bag, sells A$7.00 on magicofi.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check magicofi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Magic of I. have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Magic of I. advertises on Facebook and Instagram and on Google, where its offers often run. Check magicofi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Magic of I.?
Magic of I. sells on its own website, magicofi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Magic of I.?
Gravity by Benchr records a company based in North Hobart, Australia, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Magic of I. doing well?
Yes. Gravity by Benchr estimates about 74,400 visits to magicofi.com in September 2026, down 8% in a month and up 19% over three months. Magic of I. ranks #480 of 32,083 Hobbies & Creative Arts brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Magic of I. use?
Gravity by Benchr identifies magicofi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Magic of I. spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Magic of I. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Australia?
Among Hobbies & Creative Arts brands in Australia in the Gravity by Benchr index, Magic of I. ranks #480 of 32,083 by estimated traffic. Its closest competitors on the same market are keepart.com.au, TINYSTORE, Scents of Japan, shuhlee and KatArt Illustrations. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Magic of I..