Brand page · Clothing
Maidenform: 136K visits a month, 189 active Meta ads.
Maidenform — Maidenform is an intimates brand offering bras, panties, and shapewear for women, owned by HanesBrands. In September 2026 maidenform.com drew an estimated 136K visits, down 12% on the month before. It ranks #1,120 of 97,158 Clothing brands and holds a 1.9 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Maidenform is an intimates brand offering bras, panties, and shapewear for women, owned by HanesBrands.
01 · Traffic
How much traffic Maidenform gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maidenform drew an estimated 136K visits in September 2026, down 12% on the month before and down 23% over three months.
- Worldwide#65,039of 4.5M sites · Top 5%
- In United States#21,421of 1.2M sites · Top 5%
- Clothing, worldwide#6,762of 459,295 brands · Top 5%
- Clothing, United States#1,120of 97,158 brands · Top 5%
136K
estimated visits in September
1 mo ▼ −11.9%4 mo ▼ −23.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maidenform.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maidenform holds 1.9 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 9% of customers give five stars and 87% one star. That volume places Maidenform in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Women's Clothing Store Clothing Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maidenform sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Maidenform's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Maidenform in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Maidenform is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maidenform runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Extra 30% Off SitewideMaidenform13 Oct 2026video
Feel put-together for every moment.Maidenform12 Oct 2026image
Extra 30% Off SitewideMaidenform11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OMG Outcomes LLCverified
Text ad20 Oct 2026OMG Outcomes LLCverified
Text ad20 Oct 2026OMG Outcomes LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maidenform.
The creators who tag @maidenform on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maidenform on Instagram, led by Sara at 🎯 (140K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara at 🎯@swaggingtarget · 🇺🇸 US | Fashion style luxury Creator | 140K | 2.7% | 1 | Tagged @maidenform |
06 · Competitors according to Gravity
Who Maidenform competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maidenform among Clothing brands. The closest is Underoutfit, then Shapermint, pureleafye.com, VEIMIA, Shapedly, Truekind.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Underoutfitshop.underoutfit.com | |||||||
| Shapermintstore.shapermint.com | |||||||
| pureleafye.compureleafye.com | |||||||
| VEIMIAveimia.com | |||||||
| Shapedlyshapedly.com | |||||||
| Truekindtruekind.com |
07 · Company
The company behind Maidenform.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maidenform is an e-commerce brand, founded in 1922 according to LinkedIn, on a domain registered in June 1998.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1922, per LinkedIn
- Domain registered
- 1 Jun 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maidenform.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maidenform
What people ask Google about Maidenform.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maidenform legit or a scam?
According to Gravity by Benchr, Maidenform is a brand: its website has existed since June 1998, it has 68,830 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Maidenform?
Customers rate Maidenform 1.9 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 9% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Maidenform sell?
Maidenform is an intimates brand offering bras, panties, and shapewear for women, owned by HanesBrands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Maidenform promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Maidenform advertises on Facebook and Instagram and on Google, where its offers often run. Check maidenform.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Maidenform?
Gravity by Benchr records a company, founded in 1922 according to LinkedIn, on a domain registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Maidenform doing well?
Not at the moment. Gravity by Benchr estimates about 136,100 visits to maidenform.com in September 2026, down 12% in a month and down 23% over three months. Maidenform ranks #1,120 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Maidenform spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Maidenform on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Maidenform ranks #1,120 of 97,158 by estimated traffic. Its closest competitors on the same market are Underoutfit, Shapermint, pureleafye.com, VEIMIA, Shapedly. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maidenform.