Brand page · Clothing

Truekind Top 1% worldwide Top 1% in Clothing
truekind.com· Shopify·Since 2013

Truekind: 272K visits a month, 63 active Meta ads.

Truekind — Truekind is a brand that sells women's intimate wear including comfortable bras, underwear, and shapewear designed for everyday support and comfort. In September 2026 truekind.com drew an estimated 272K visits, up 2% on the month before. It ranks #528 of 97,158 Clothing brands and holds a 3.8 Trustpilot rating over 1,324 reviews.

truekind.com@truekind 69.2KTrustpilot 3.8Meta Ad Library 63

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
272K
+2% vs. August 2026
Instagram followers
69.2K
2,018 posts · @truekind
Trustpilot
3.8
1,324 reviews · 400 in 12 months
Meta ads
63
active · on Google since 2024
Products
92%
in stock
Rank in United States
#528
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€3.0k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Truekind is a brand that sells women's intimate wear including comfortable bras, underwear, and shapewear designed for everyday support and comfort.

01 · Traffic

How much traffic Truekind gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Truekind drew an estimated 272K visits in September 2026, up 2% on the month before and down 32% over three months.

  • Worldwide#40,554of 4.5M sites · Top 1%
  • In United States#13,199of 1.2M sites · Top 5%
  • Clothing, worldwide#3,556of 459,295 brands · Top 1%
  • Clothing, United States#528of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

272K

estimated visits in September

1 mo ▲ +2.4%4 mo ▼ −32.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Truekind.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Truekind holds 3.8 out of 5 on Trustpilot over 1,324 reviews, 400 of them in the last twelve months: 57% of customers give five stars and 19% one star. That volume places Truekind in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.

Trustpilotclaimed page · read 21 Oct 2026
3.8TrustScore · 1,324 reviews · 400 in 12 months
Top 10% review volumeTop 50% rating quality
5 ★57%
4 ★13%
3 ★7%
2 ★4%
1 ★19%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Truekind sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Truekind sells on Shopify, 92% of its catalogue in stock. The best seller is Truekind® Daily Comfort Wireless Shaper Bra, at US$29.99, followed by Truekind® Supportive Comfort Wireless Shaping Bra and Truekind® Everyday Throw-on Wireless Bralette.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Lingerie24%
Personal Services1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing97%
Personal Services3%

The dominant category places Truekind in its comparison group.

Prices and ratingsstore data
Average rating
4.43 / 5
Rated products
74% of the catalogue
In stock
92%
Upper price quartile
US$34.99
Currency
USD

05 · Influencers

Who talks about Truekind.

The creators who tag @truekind on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @truekind · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Truekind competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Truekind among Clothing brands. The closest is Maidenform, then Evelyn & Bobbie, Harper Wilde, Underoutfit, Honeylove, Thirdlove.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Maidenformmaidenform.com
Evelyn & Bobbieevelynbobbie.com
Harper Wildeharperwilde.com
Underoutfitshop.underoutfit.com
Honeylovehoneylove.com
Thirdlovethirdlove.com
Competitors Gravity finds for Truekind. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Truekind with Maidenform

07 · Company

The company behind Truekind.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Truekind is an e-commerce brand, on a domain registered in February 2013.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
3 Feb 2013
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
truekind.com · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Truekind

What people ask Google about Truekind.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Truekind legit?

According to Gravity by Benchr, Truekind is a brand: its website has existed since February 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 69,188 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Truekind?

Customers rate Truekind 3.8 out of 5 on Trustpilot over 1,324 reviews, 400 of them in the last twelve months: 57% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Truekind?

Truekind is a brand that sells women's intimate wear including comfortable bras, underwear, and shapewear designed for everyday support and comfort. Gravity by Benchr classifies it under Clothing, with Lingerie making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Truekind cost?

Truekind's best seller, Truekind® Daily Comfort Wireless Shaper Bra, sells US$29.99 on truekind.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check truekind.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Truekind discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Truekind advertises on Facebook and Instagram and on Google, where its offers often run. Check truekind.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Truekind?

Truekind sells on its own website, truekind.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Truekind?

Gravity by Benchr records a company, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Truekind doing well?

Not at the moment. Gravity by Benchr estimates about 272,300 visits to truekind.com in September 2026, up 2% in a month and down 32% over three months. Truekind ranks #528 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Truekind use?

Gravity by Benchr identifies truekind.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records.

What is Truekind's ad budget?

Gravity by Benchr does not publish a spend figure for Truekind on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, Truekind ranks #528 of 97,158 by estimated traffic. Its closest competitors on the same market are Maidenform, Evelyn & Bobbie, Harper Wilde, Underoutfit, Honeylove. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Truekind.