Brand page · France
Make Up For Ever: 334K visits a month, 100 active Meta ads.
Make Up For Ever — Make Up For Ever is a French cosmetics brand that creates high-performance makeup products and services to help people express their personal edge and celebrate their unique beauty. In September 2026 makeupforever.com drew an estimated 334K visits, up 5% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Make Up For Ever is a French cosmetics brand that creates high-performance makeup products and services to help people express their personal edge and celebrate their unique beauty.
01 · Traffic
How much traffic Make Up For Ever gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Make Up For Ever drew an estimated 334K visits in September 2026, up 5% on the month before and up 4% over three months.
- Worldwide#35,699of 4.5M sites · Top 1%
- In United States#11,589of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
334K
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Make Up For Ever.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Make Up For Ever holds 1.9 out of 5 on Trustpilot over 33 reviews, 7 of them in the last twelve months: 12% of customers give five stars and 82% one star. That volume places Make Up For Ever in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Make-Up Artist Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Make Up For Ever sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Make Up For Ever's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Make Up For Ever in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Make Up For Ever is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Make Up For Ever runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Make Up For Ever : Professional Make up, Cosmetics products, Make up TipsMAKE UP FOR EVER13 Oct 2026image
Make Up For Ever : Professional Make up, Cosmetics products, Make up TipsMAKE UP FOR EVER13 Oct 2026image
Make Up For Ever : Professional Make up, Cosmetics products, Make up TipsMAKE UP FOR EVER13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Make Up For Ever.
The creators who tag @makeupforever on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @makeupforever on Instagram, led by Shea➖Houston Makeup Artist (34.8K followers, 10.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShea➖Houston Makeup Artist@shea_mua · 🇺🇸 US | Beauty cosmetics skincare Creator | 34.8K | 10.2% | 14 | Tagged @makeupforever |
06 · Competitors according to Gravity
Who Make Up For Ever competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Make Up For Ever. The closest is MAC Cosmetics, then Lisa Eldridge, Nars, toofaced.co.uk, HOK Makeup, Anastasia Beverly Hills.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAC Cosmeticsmaccosmetics.com.tr | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| Narsnarscosmetics.de | |||||||
| toofaced.co.uktoofaced.co.uk | |||||||
| HOK Makeuphokmakeup.com | |||||||
| Anastasia Beverly Hillsanastasiabeverlyhills.com |
07 · Company
The company behind Make Up For Ever.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Make Up For Ever is a company based in France, founded in 1984 according to LinkedIn, on a domain registered in April 2000. It employs about 1,944 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1984, per LinkedIn
- Domain registered
- 19 Apr 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,944 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- makeupforever.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Make Up For Ever
What people ask Google about Make Up For Ever.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Make Up For Ever legit?
According to Gravity by Benchr, Make Up For Ever is a brand based in France: its website has existed since April 2000, it employs 1,944 people on LinkedIn, it has 6,424,967 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Make Up For Ever reviews: is it worth it?
Customers rate Make Up For Ever 1.9 out of 5 on Trustpilot over 33 reviews, 7 of them in the last twelve months: 12% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Make Up For Ever sell?
Make Up For Ever is a French cosmetics brand that creates high-performance makeup products and services to help people express their personal edge and celebrate their unique beauty. Source: Gravity by Benchr product classification.
Does Make Up For Ever have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Make Up For Ever advertises on Facebook and Instagram, where its offers often run. Check makeupforever.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Make Up For Ever?
Gravity by Benchr records a company based in France, founded in 1984 according to LinkedIn, on a domain registered in 2000, with 1,944 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Make Up For Ever doing well?
Yes. Gravity by Benchr estimates about 334,400 visits to makeupforever.com in September 2026, up 5% in a month and up 4% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Make Up For Ever spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Make Up For Ever on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Make Up For Ever. Version française.