Brand page · Clothing · United Kingdom
MamaOwl: 83.1k visits a month, 26 active Meta ads, Gravity score 655.
MamaOwl — MamaOwl is a brand that specializes in merino wool and organic clothing for babies and kids aged 0-8 years, as well as some adult clothing and accessories. In September 2026 mamaowl.net drew an estimated 83.1k visits, up 61% on the month before. It ranks #1,795 of 97,158 Clothing brands in United Kingdom and holds a 4.3 Trustpilot rating over 60 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MamaOwl is a brand that specializes in merino wool and organic clothing for babies and kids aged 0-8 years, as well as some adult clothing and accessories.
01 · Traffic
How much traffic MamaOwl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MamaOwl drew an estimated 83.1k visits in September 2026, up 61% on the month before and up 23% over three months.
- Worldwide#110,008of 4.5m sites · Top 5%
- In United States#35,911of 1.2m sites · Top 5%
- Clothing, worldwide#10,561of 459,295 brands · Top 5%
- Clothing, United States#1,795of 97,158 brands · Top 5%
83.1k
estimated visits in September
1 mo ▲ +60.9%4 mo ▲ +22.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MamaOwl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MamaOwl holds 4.3 out of 5 on Trustpilot over 60 reviews, 22 of them in the last twelve months: 77% of customers give five stars and 17% one star. That volume places MamaOwl in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Business Services
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MamaOwl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MamaOwl sells on Shopify, 98% of its catalogue in stock. The best seller is Gift Wrapping - For One Wrapped Gift, at £2.99, followed by Baby & Kids Merino Wool LS Top - Natural and Baby Wool Long Socks - Many Colours.
#1Gift Wrapping - For One Wrapped GiftMamaOwl£2.99In stock
#2Baby & Kids Merino Wool LS Top - NaturalMamaOwl£20.00–£28.00In stock
#3Baby Wool Long Socks - Many ColoursMamaOwl£12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MamaOwl in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 52% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$84.71
- Currency
- GBP
04 · Ads
What MamaOwl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MamaOwl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
MamaowlMamaowl1 Oct 2026image
Shop women's knitwearMamaowl1 Oct 2026image
Shop PipitMamaowl1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OWLFOLK LTDverified
Text ad20 Oct 2026OWLFOLK LTDverified
Text ad20 Oct 2026OWLFOLK LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MamaOwl.
The creators who tag @mamaowl_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mamaowl_ on Instagram, led by Winnie Q (34.3k followers, 7.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWinnie Q@_winnieq_ · 🇦🇺 AU | Fashion style luxury Creator | 34.3k | 7.3% | 5 | Tagged @mamaowl_ |
06 · Competitors according to Gravity
Who MamaOwl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MamaOwl among Clothing brands in United Kingdom. The closest is bubblegumkids, then Koast Clothing, Kathryns, littlemissmaddie.com, The bonniemob, littlevips.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bubblegumkidsbubblegumkids.co.uk | |||||||
| Koast Clothingkoast.co.uk | |||||||
| Kathrynskathryns.co.uk | |||||||
| littlemissmaddie.comlittlemissmaddie.com | |||||||
| The bonniemobthebonniemob.com | |||||||
| littlevipslittlevips.co.uk |
07 · Company
The company behind MamaOwl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MamaOwl is a company based in London, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in October 2012. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2012, per LinkedIn
- Domain registered
- 19 Oct 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mamaowl.net · Shopify · GBP
- Catalogue
- 1,746 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MamaOwl
What people ask Google about MamaOwl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MamaOwl a legit company?
According to Gravity by Benchr, MamaOwl is a brand based in London, United Kingdom: its website has existed since October 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 100,294 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MamaOwl reviews
Customers rate MamaOwl 4.3 out of 5 on Trustpilot over 60 reviews, 22 of them in the last twelve months: 77% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MamaOwl known for?
MamaOwl is a brand that specializes in merino wool and organic clothing for babies and kids aged 0-8 years, as well as some adult clothing and accessories. Gravity by Benchr classifies it under Clothing, with Pants making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MamaOwl expensive?
MamaOwl's best seller, Gift Wrapping - For One Wrapped Gift, sells £2.99 on mamaowl.net. 98% of the catalogue is in stock. Gravity does not track prices daily: check mamaowl.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MamaOwl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MamaOwl advertises on Facebook and Instagram and on Google, where its offers often run. Check mamaowl.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MamaOwl?
MamaOwl sells on its own website, mamaowl.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MamaOwl?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MamaOwl growing?
Yes. Gravity by Benchr estimates about 83,100 visits to mamaowl.net in September 2026, up 61% in a month and up 23% over three months. MamaOwl ranks #1,795 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MamaOwl use?
Gravity by Benchr identifies mamaowl.net as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MamaOwl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MamaOwl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, MamaOwl ranks #1,795 of 97,158 by estimated traffic. Its closest competitors on the same market are bubblegumkids, Koast Clothing, Kathryns, littlemissmaddie.com and The bonniemob. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MamaOwl.