Brand page · Personal Care · United States

Maniology Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
maniology.com·🇺🇸 Honolulu, United States· Shopify·Since 2018

Maniology: 156k visits a month, 81 active Meta ads, Gravity score 593.

Maniology — Maniology is a company that sells nail stamping plates, stamping polishes, nail art accessories and supplies to help with DIY manicures. In September 2026 maniology.com drew an estimated 156k visits, down 18% on the month before. It ranks #528 of 33,626 Personal Care brands in United States and holds a 3.7 Trustpilot rating over 31 reviews.

maniology.com@hellomaniology 225kYouTube 65.4kFacebookLinkedIn 164Trustpilot 3.7Meta Ad Library 81

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
156k
−18% vs. August 2026
Instagram followers
225k
6,240 posts · @hellomaniology
Trustpilot
3.7
31 reviews · 5 in 12 months
Meta ads
81
active · on Google since 2021
Products
95%
in stock · 189 collections
Rank in United States
#528
of 33,626 in Personal Care
LinkedIn
164
followers · 12 employees
Earned media value
€6.9k
per month, Instagram

Gravity score

593/ 1000 · 10 of 10 indicators rated
Brand Power704
Momentum430
Performance645

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Maniology is a company that sells nail stamping plates, stamping polishes, nail art accessories and supplies to help with DIY manicures.

01 · Traffic

How much traffic Maniology gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Maniology drew an estimated 156k visits in September 2026, down 18% on the month before and down 36% over three months.

  • Worldwide#64,629of 4.5m sites · Top 5%
  • In United States#21,286of 1.2m sites · Top 5%
  • Personal Care, worldwide#3,054of 215,119 brands · Top 5%
  • Personal Care, United States#528of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

156k

estimated visits in September

1 mo ▼ −17.9%4 mo ▼ −35.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Maniology.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Maniology holds 3.7 out of 5 on Trustpilot over 31 reviews, 5 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places Maniology in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
3.7TrustScore · 31 reviews · 5 in 12 months
Top 50% review volume
5 ★77%
4 ★3%
3 ★0%
2 ★6%
1 ★13%

Beauty Product Supplier Beauty Supply Store Nail Salon Cosmetics Store Cosmetics Industry Cosmetic Products Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Maniology sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Maniology sells on Shopify, 95% of its catalogue in stock. The best seller is Hassle Free Shipping Protection, at US$0.75–US$74.25, followed by Smudge Free Top Coat and Mystery Deal 1 Stamping Plate & 1 Stamping Polish (Limit 1 Per Order).

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics84%
Clothing Tops6%
Tableware3%
Tote Bags3%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care85%
Clothing7%
Kitchen & Dining3%
Tote Bags3%
Hobbies & Creative Arts1%

The dominant category places Maniology in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
85% of the catalogue
In stock
95%
Upper price quartile
US$14.00
Currency
USD

05 · Influencers

Who talks about Maniology.

The creators who tag @hellomaniology on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hellomaniology on Instagram, led by Yeka 💁🏻‍♀️ 💅🏻💄📱 (12.5k followers, 0.7% engagement).

Influencersaccounts tagging @hellomaniology · Instagram
AccountProfileFollowersEngagementTagsRelationship
YYeka 💁🏻‍♀️ 💅🏻💄📱@yekablog · 🇲🇽 MXBeauty cosmetics skincare Creator12.5k0.7%8Tagged @hellomaniology
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Maniology competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Maniology among Personal Care brands in United States. The closest is essie, then �������TAT, Manucurist, NailsUp, OPI®, Vettsy.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
essieessie.com
�������TATnailtat.com
Manucuristus.manucurist.com
NailsUpnailsup.ro
OPI®opi.com
Vettsyvettsy.com
Competitors Gravity finds for Maniology. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Maniology with essie

07 · Company

The company behind Maniology.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Maniology is a company based in Honolulu, United States, founded in 2009 according to LinkedIn, on a domain registered in February 2018. It employs about 12 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Honolulu
Founded
2009, per LinkedIn
Domain registered
4 Feb 2018
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
12 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
maniology.com · Shopify · USD
Catalogue
189 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Maniology

What people ask Google about Maniology.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Maniology legit or a scam?

According to Gravity by Benchr, Maniology is a brand based in Honolulu, United States: its website has existed since February 2018, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 224,826 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Maniology reviews

Customers rate Maniology 3.7 out of 5 on Trustpilot over 31 reviews, 5 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Maniology?

Maniology is a company that sells nail stamping plates, stamping polishes, nail art accessories and supplies to help with DIY manicures. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Maniology cost?

Maniology's best seller, Hassle Free Shipping Protection, sells from US$0.75 to US$74.25 on maniology.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check maniology.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Maniology discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Maniology advertises on Facebook and Instagram and on Google, where its offers often run. Check maniology.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Maniology?

Maniology sells on its own website, maniology.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Maniology?

Gravity by Benchr records a company based in Honolulu, United States, founded in 2009 according to LinkedIn, on a domain registered in 2018, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Maniology doing well?

Not at the moment. Gravity by Benchr estimates about 155,700 visits to maniology.com in September 2026, down 18% in a month and down 36% over three months. Maniology ranks #528 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Maniology use?

Gravity by Benchr identifies maniology.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Maniology spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Maniology on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Maniology ranks #528 of 33,626 by estimated traffic. Its closest competitors on the same market are essie, �������TAT, Manucurist, NailsUp and OPI®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maniology.