Brand page · Clothing · Canada
Manmade: 637K visits a month, 300 active Meta ads, Gravity score 579.
Manmade — Manmade is a Montreal-based online retailer of premium quality essentials, known particularly for men's boxer briefs. The brand was founded by four friends who left careers in the financial industry to create comfortable underwear. In September 2026 manmadebrand.com drew an estimated 637K visits, up 0% on the month before. It ranks #37 of 10,239 Clothing brands in Canada and holds a 4.8 Trustpilot rating over 4,028 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 141 peers: Clothing brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Manmade is a Montreal-based online retailer of premium quality essentials, known particularly for men's boxer briefs. The brand was founded by four friends who left careers in the financial industry to create comfortable underwear.
01 · Traffic
How much traffic Manmade gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Manmade drew an estimated 637K visits in September 2026, up 0% on the month before and down 16% over three months.
- Worldwide#20,524of 4.5M sites · Top 1%
- In Canada#408of 104K sites · Top 1%
- Clothing, worldwide#1,661of 459,295 brands · Top 1%
- Clothing, Canada#37of 10,239 brands · Top 1%
637K
estimated visits in September
1 mo ▲ +0.1%4 mo ▼ −15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Manmade.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Manmade holds 4.8 out of 5 on Trustpilot over 4,028 reviews, 1,878 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places Manmade in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Manmade sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Manmade sells on Shopify, 100% of its catalogue in stock. The best seller is The Boxer Brief, at CA$24.00, followed by The Pant and The T-Shirt.
#1The Boxer BriefManmadeCA$24.00In stock
#2The PantManmadeCA$105.00In stock
#3The T-ShirtManmadeCA$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Manmade in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$96.24
- Currency
- CAD
04 · Ads
What Manmade is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Manmade runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
ULTIMATE COMFORT👉Manmade7 Oct 2026video
ULTIMATE COMFORT👉Manmade7 Oct 2026video
ULTIMATE COMFORT👉Manmade7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 202611860224 Canada Incverified
Image ad20 Oct 202611860224 Canada Incverified
Text ad20 Oct 202611860224 Canada Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Manmade.
The creators who tag @manmade.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @manmade.official on Instagram, led by Maison Olive (31.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaison Olive@shopmaisonolive · 🇨🇦 CA | Decoration garden diy Creator | 31.6K | 0.3% | 1 | Tagged @manmade.official |
06 · Competitors according to Gravity
Who Manmade competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Manmade among Clothing brands in Canada. The closest is BOXR, then Boxhero, Real Men Apparel Company, Ares Underwear, WAMA Underwear, breadandboxers.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BOXRboxrstore.com | |||||||
| Boxheroboxhero.co | |||||||
| Real Men Apparel Companyrmac.store | |||||||
| Ares Underweararesunderwear.com | |||||||
| WAMA Underwearwamaunderwear.com | |||||||
| breadandboxers.combreadandboxers.com |
07 · Company
The company behind Manmade.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Manmade is a company based in Montréal, Canada, founded in 2021 according to LinkedIn, on a domain registered in December 2020. It employs about 95 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Montréal
- Founded
- 2021, per LinkedIn
- Domain registered
- 7 Dec 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 95 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- manmadebrand.com · Shopify · CAD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Manmade
What people ask Google about Manmade.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Manmade a legit company?
According to Gravity by Benchr, Manmade is a brand based in Montréal, Canada: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 95 people on LinkedIn, it has 100,836 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Manmade reviews
Customers rate Manmade 4.8 out of 5 on Trustpilot over 4,028 reviews, 1,878 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Manmade?
Manmade is a Montreal-based online retailer of premium quality essentials, known particularly for men's boxer briefs. The brand was founded by four friends who left careers in the financial industry to create comfortable underwear. Gravity by Benchr classifies it under Clothing, with Socks making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Manmade prices: how much is it?
Manmade's best seller, The Boxer Brief, sells CA$24.00 on manmadebrand.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check manmadebrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Manmade discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Manmade advertises on Facebook and Instagram and on Google, where its offers often run. Check manmadebrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Manmade?
Manmade sells on its own website, manmadebrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Manmade?
Gravity by Benchr records a company based in Montréal, Canada, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 95 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Manmade doing well?
Not at the moment. Gravity by Benchr estimates about 636,800 visits to manmadebrand.com in September 2026, up 0% in a month and down 16% over three months. Manmade ranks #37 of 10,239 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Manmade use?
Gravity by Benchr identifies manmadebrand.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Manmade's ad budget?
Gravity by Benchr does not publish a spend figure for Manmade on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, Manmade ranks #37 of 10,239 by estimated traffic. Its closest competitors on the same market are BOXR, Boxhero, Real Men Apparel Company, Ares Underwear, WAMA Underwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Manmade.