Brand page · Personal Care · Canada
Marcelle: 57.4k visits a month, 122 active Meta ads, Gravity score 626.
Marcelle — Marcelle is a skincare brand that offers hypoallergenic skincare products for everyday happy skin. In September 2026 marcelle.com drew an estimated 57.4k visits, up 24% on the month before. It ranks #101 of 5,569 Personal Care brands in Canada.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 171 peers: Personal Care brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Marcelle is a skincare brand that offers hypoallergenic skincare products for everyday happy skin.
01 · Traffic
How much traffic Marcelle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Marcelle drew an estimated 57.4k visits in September 2026, up 24% on the month before and down 22% over three months.
- Worldwide#151,030of 4.5m sites · Top 5%
- In Canada#2,768of 104k sites · Top 5%
- Personal Care, worldwide#7,614of 215,119 brands · Top 5%
- Personal Care, Canada#101of 5,569 brands · Top 5%
57.4k
estimated visits in September
1 mo ▲ +23.9%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Marcelle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Marcelle holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Cosmetics Store Cosmetic Products Manufacturer Beauty Product Supplier Health and Beauty Shop Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Marcelle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Marcelle sells on Shopify, 97% of its catalogue in stock. The best seller is CC Cream SPF 35, at CA$27.71, followed by CC Concealer + Corrector and Anti-wrinkle cream 50+.
#1CC Cream SPF 35MarcelleCA$27.71In stock
#3CC Concealer + CorrectorMarcelleCA$13.46In stock
Anti-wrinkle cream 50+MarcelleCA$17.21In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Marcelle in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 98% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$18.56
- Currency
- CAD
04 · Ads
What Marcelle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Marcelle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Radiant skin overnightMarcelle Cosmetics7 Oct 2026image
Radiant skin overnightMarcelle Cosmetics6 Oct 2026image
Your VIP Black Friday Starts HereMarcelle Cosmetics5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Groupe Marcelle Incverified
Image ad20 Oct 2026Groupe Marcelle Incverified
Text ad20 Oct 2026Groupe Marcelle Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Marcelle.
The creators who tag @marcellecosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Marcelle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Marcelle among Personal Care brands in Canada. The closest is Clear Jelly Stamper, then Awesome Nail Polish, Oil Perfumery, MISSHA CANADA, S&L Beauty Company, DVOK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clear Jelly Stamperclearjellystamper.com | |||||||
| Awesome Nail Polishawesomenailpolish.com | |||||||
| Oil Perfumeryca.oilperfumery.com | |||||||
| MISSHA CANADAmissha.ca | |||||||
| S&L Beauty Companyslbeautyco.com | |||||||
| DVOKdvok.com |
07 · Company
The company behind Marcelle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Marcelle is a company based in Montréal, Canada, founded in 2018 according to LinkedIn, on a domain registered in March 2000. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Montréal
- Founded
- 2018, per LinkedIn
- Domain registered
- 9 Mar 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- marcelle.com · Shopify · CAD
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Marcelle
What people ask Google about Marcelle.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Marcelle legit?
According to Gravity by Benchr, Marcelle is a brand based in Montréal, Canada: its website has existed since March 2000, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 36,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Marcelle sell?
Marcelle is a skincare brand that offers hypoallergenic skincare products for everyday happy skin. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Marcelle prices: how much is it?
Marcelle's best seller, CC Cream SPF 35, sells CA$27.71 on marcelle.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check marcelle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Marcelle promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Marcelle advertises on Facebook and Instagram and on Google, where its offers often run. Check marcelle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Marcelle?
Marcelle sells on its own website, marcelle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Marcelle?
Gravity by Benchr records a company based in Montréal, Canada, founded in 2018 according to LinkedIn, on a domain registered in 2000, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Marcelle doing well?
Not at the moment. Gravity by Benchr estimates about 57,400 visits to marcelle.com in September 2026, up 24% in a month and down 22% over three months. Marcelle ranks #101 of 5,569 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Marcelle use?
Gravity by Benchr identifies marcelle.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Marcelle's ad budget?
Gravity by Benchr does not publish a spend figure for Marcelle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, Marcelle ranks #101 of 5,569 by estimated traffic. Its closest competitors on the same market are Clear Jelly Stamper, Awesome Nail Polish, Oil Perfumery, MISSHA CANADA and S&L Beauty Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Marcelle.