Brand page · Personal Care · United States
Maria Nila: 46.6k visits a month, 134 active Meta ads, Gravity score 704.
Maria Nila — Maria Nila is a Swedish hair care company that offers professional vegan hair care products for all hair types, including color care solutions. In September 2026 marianila.com drew an estimated 46.6k visits, down 9% on the month before. It ranks #1,471 of 33,626 Personal Care brands in United States and holds a 2.7 Trustpilot rating over 101 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Maria Nila is a Swedish hair care company that offers professional vegan hair care products for all hair types, including color care solutions.
01 · Traffic
How much traffic Maria Nila gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maria Nila drew an estimated 46.6k visits in September 2026, down 9% on the month before and up 24% over three months.
- Worldwide#180,600of 4.5m sites · Top 5%
- In United States#57,712of 1.2m sites · Top 5%
- Personal Care, worldwide#9,162of 215,119 brands · Top 5%
- Personal Care, United States#1,471of 33,626 brands · Top 5%
46.6k
estimated visits in September
1 mo ▼ −8.7%4 mo ▲ +23.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maria Nila.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maria Nila holds 2.7 out of 5 on Trustpilot over 101 reviews, 12 of them in the last twelve months: 35% of customers give five stars and 51% one star. That volume places Maria Nila in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maria Nila sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Maria Nila sells on Shopify, 97% of its catalogue in stock. The best seller is Head & Hair Heal Shampoo, at US$37.00, followed by Head & Hair Heal Conditioner and Head & Hair Heal Shampoo Liter.
#1Head & Hair Heal ShampooMaria NilaUS$37.00In stock
#2Head & Hair Heal ConditionerMaria NilaUS$37.00In stock
#3Head & Hair Heal Shampoo LiterMaria NilaUS$85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Maria Nila in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 94% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$64.00
- Currency
- USD
04 · Ads
What Maria Nila is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maria Nila runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since January 2023 (text).
Your new gloss obsession ✨Maria Nila7 Oct 2026video
Who's your Sephora shopping partner? 👀🩷 We're picking 3 winners to each get a Sephora UK gift card to shop Maria Nila, with a total value ofMaria Nila7 Oct 2026video
Say goodbye to frizz. Say hello to glass hair.Maria Nila7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rocket Revenue ABverified
Text ad20 Oct 2026Rocket Revenue ABverified
Text ad20 Oct 2026Rocket Revenue ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maria Nila.
The creators who tag @marianilastockholm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @marianilastockholm on Instagram, led by 𝐌𝐚𝐬𝐭𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐨𝐫 & 𝐂𝐮𝐭 | 𝐘𝐚𝐬 || 𝗛𝗮𝗺𝗯𝘂𝗿𝗴 || ياسمن ⚖️ (14.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐌𝐚𝐬𝐭𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐨𝐫 & 𝐂𝐮𝐭 | 𝐘𝐚𝐬 || 𝗛𝗮𝗺𝗯𝘂𝗿𝗴 || ياسمن ⚖️@yas.hairline · 🇩🇪 DE | Beauty cosmetics skincare Creator | 14.3k | 0.3% | 15 | Tagged @marianilastockholm |
06 · Competitors according to Gravity
Who Maria Nila competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maria Nila among Personal Care brands in United States. The closest is Ginger Milk Natural Care, then Jupiter, L'ANZA, FOXYBAE, FOLIGAIN, Viareline.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ginger Milk Natural Caregingermilknaturalcare.do | |||||||
| Jupiterhellojupiter.com | |||||||
| L'ANZAlanza.com | |||||||
| FOXYBAEfoxybae.com | |||||||
| FOLIGAINfoligain.ca | |||||||
| Viarelinetryviareline.shop |
07 · Company
The company behind Maria Nila.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maria Nila is a company based in New York, United States, founded in 1999 according to LinkedIn, on a domain registered in August 1999. It employs about 243 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1999, per LinkedIn
- Domain registered
- 13 Aug 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 243 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- marianila.com · Shopify · USD
- Catalogue
- 109 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maria Nila
What people ask Google about Maria Nila.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maria Nila a legit company?
According to Gravity by Benchr, Maria Nila is a brand based in New York, United States: its website has existed since August 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 243 people on LinkedIn, it has 206,189 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Maria Nila reviews
Customers rate Maria Nila 2.7 out of 5 on Trustpilot over 101 reviews, 12 of them in the last twelve months: 35% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Maria Nila sell?
Maria Nila is a Swedish hair care company that offers professional vegan hair care products for all hair types, including color care solutions. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Maria Nila prices: how much is it?
Maria Nila's best seller, Head & Hair Heal Shampoo, sells US$37.00 on marianila.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check marianila.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Maria Nila have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maria Nila advertises on Facebook and Instagram and on Google, where its offers often run. Check marianila.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Maria Nila?
Maria Nila sells on its own website, marianila.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Maria Nila?
Gravity by Benchr records a company based in New York, United States, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 243 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Maria Nila growing?
Yes. Gravity by Benchr estimates about 46,600 visits to marianila.com in September 2026, down 9% in a month and up 24% over three months. Maria Nila ranks #1,471 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Maria Nila use?
Gravity by Benchr identifies marianila.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Maria Nila's ad budget?
Gravity by Benchr does not publish a spend figure for Maria Nila on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Maria Nila ranks #1,471 of 33,626 by estimated traffic. Its closest competitors on the same market are Ginger Milk Natural Care, Jupiter, L'ANZA, FOXYBAE and FOLIGAIN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maria Nila.