Brand page · Personal Care · Germany
Maria Nila: 47.1k visits a month, 134 active Meta ads, Gravity score 615.
Maria Nila — Maria Nila is a Swedish-made hair care company that offers 100% vegan and animal-friendly-certified products for both professionals and consumers, specializing in color care for every hair type. In September 2026 marianila.de drew an estimated 47.1k visits, up 75% on the month before. It ranks #154 of 3,138 Personal Care brands in Germany and holds a 2.7 Trustpilot rating over 101 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Maria Nila is a Swedish-made hair care company that offers 100% vegan and animal-friendly-certified products for both professionals and consumers, specializing in color care for every hair type.
01 · Traffic
How much traffic Maria Nila gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maria Nila drew an estimated 47.1k visits in September 2026, up 75% on the month before and up 60% over three months.
- Worldwide#178,938of 4.5m sites · Top 5%
- In Germany#8,045of 184k sites · Top 5%
- Personal Care, worldwide#9,066of 215,119 brands · Top 5%
- Personal Care, Germany#154of 3,138 brands · Top 5%
47.1k
estimated visits in September
1 mo ▲ +75.3%4 mo ▲ +59.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maria Nila.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maria Nila holds 2.7 out of 5 on Trustpilot over 101 reviews, 12 of them in the last twelve months: 35% of customers give five stars and 51% one star. That volume places Maria Nila in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maria Nila sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Maria Nila sells on Shopify, 92% of its catalogue in stock. The best seller is Head & Hair Heal Shampoo 350ml, at €31.00, followed by Head & Hair Heal Conditioner 300ml and Cleansing Powder 60g.
#1Head & Hair Heal Shampoo 350mlMaria Nila€31.00In stock
#2Head & Hair Heal Conditioner 300mlMaria Nila€31.00In stock
#3Cleansing Powder 60gMaria Nila€16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Maria Nila in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 57% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$41.44
- Currency
- EUR
04 · Ads
What Maria Nila is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maria Nila runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2025 (image, text, video).
Your new gloss obsession ✨Maria Nila7 Oct 2026video
Who's your Sephora shopping partner? 👀🩷 We're picking 3 winners to each get a Sephora UK gift card to shop Maria Nila, with a total value ofMaria Nila7 Oct 2026video
Say goodbye to frizz. Say hello to glass hair.Maria Nila7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026New Flag GmbHverified
Text ad20 Oct 2026New Flag GmbHverified
Text ad20 Oct 2026New Flag GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maria Nila.
The creators who tag @marianilastockholm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @marianilastockholm on Instagram, led by 𝐌𝐚𝐬𝐭𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐨𝐫 & 𝐂𝐮𝐭 | 𝐘𝐚𝐬 || 𝗛𝗮𝗺𝗯𝘂𝗿𝗴 || ياسمن ⚖️ (14.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐌𝐚𝐬𝐭𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐨𝐫 & 𝐂𝐮𝐭 | 𝐘𝐚𝐬 || 𝗛𝗮𝗺𝗯𝘂𝗿𝗴 || ياسمن ⚖️@yas.hairline · 🇩🇪 DE | Beauty cosmetics skincare Creator | 14.3k | 0.3% | 15 | Tagged @marianilastockholm |
06 · Competitors according to Gravity
Who Maria Nila competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maria Nila among Personal Care brands in Germany. The closest is OLAPLEX, then genuine haircare, Paul Mitchell, Davines Germany, BATANICA, CAVORIA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OLAPLEXolaplex.de | |||||||
| genuine haircaregenuine-haircare.de | |||||||
| Paul Mitchellpaulmitchell.de | |||||||
| Davines Germanyde.davines.com | |||||||
| BATANICAbatanica-store.com | |||||||
| CAVORIAcavoria.de |
07 · Company
The company behind Maria Nila.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maria Nila is a company based in München, Germany, founded in 1999 according to LinkedIn. It employs about 243 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · München
- Founded
- 1999, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 243 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- marianila.de · Shopify · EUR
- Catalogue
- 118 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maria Nila
What people ask Google about Maria Nila.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maria Nila legit or a scam?
According to Gravity by Benchr, Maria Nila is a brand based in München, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 243 people on LinkedIn, it has 206,898 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Maria Nila?
Customers rate Maria Nila 2.7 out of 5 on Trustpilot over 101 reviews, 12 of them in the last twelve months: 35% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Maria Nila?
Maria Nila is a Swedish-made hair care company that offers 100% vegan and animal-friendly-certified products for both professionals and consumers, specializing in color care for every hair type. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Maria Nila expensive?
Maria Nila's best seller, Head & Hair Heal Shampoo 350ml, sells €31.00 on marianila.de. 92% of the catalogue is in stock. Gravity does not track prices daily: check marianila.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Maria Nila have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maria Nila advertises on Facebook and Instagram and on Google, where its offers often run. Check marianila.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Maria Nila?
Maria Nila sells on its own website, marianila.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Maria Nila?
Gravity by Benchr records a company based in München, Germany, founded in 1999 according to LinkedIn, with 243 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Maria Nila doing well?
Yes. Gravity by Benchr estimates about 47,100 visits to marianila.de in September 2026, up 75% in a month and up 60% over three months. Maria Nila ranks #154 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Maria Nila use?
Gravity by Benchr identifies marianila.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Maria Nila spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Maria Nila on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Maria Nila ranks #154 of 3,138 by estimated traffic. Its closest competitors on the same market are OLAPLEX, genuine haircare, Paul Mitchell, Davines Germany and BATANICA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maria Nila.