Brand page · Hobbies & Creative Arts · Canada
Mary Maxim traffic, ads & competitors 96.9k visits a month, 118 active Meta ads, Gravity score 590.
Mary Maxim — Mary Maxim Ltd is a craft supply company that sells yarns, knitting and crochet supplies, afghans, sweaters, and various craft materials including beads, cross stitch, embroidery, plastic canvas, and quilting supplies. In September 2026 marymaxim.ca drew an estimated 96.9k visits, down 7% on the month before. It ranks #46 of 4,447 Hobbies & Creative Arts brands in Canada and holds a 1.8 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Hobbies & Creative Arts brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mary Maxim Ltd is a craft supply company that sells yarns, knitting and crochet supplies, afghans, sweaters, and various craft materials including beads, cross stitch, embroidery, plastic canvas, and quilting supplies.
01 · Traffic
Mary Maxim website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mary Maxim drew an estimated 96.9k visits in September 2026, down 7% on the month before and up 11% over three months.
- Worldwide#96,239of 4.5m sites · Top 5%
- In Canada#1,713of 104k sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,848of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Canada#46of 4,447 brands · Top 5%
96.9k
estimated visits in September
1 mo ▼ −6.7%4 mo ▲ +10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mary Maxim reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mary Maxim holds 1.8 out of 5 on Trustpilot over 36 reviews, 5 of them in the last twelve months: 8% of customers give five stars and 69% one star. That volume places Mary Maxim in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store Haberdashery Yarn Store Craft Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mary Maxim best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mary Maxim sells on Shopify, 98% of its catalogue in stock. The best seller is Premier Parfait Chunky Yarn, at CA$5.24, followed by Lily Sugar'n Cream Yarn and Mary Maxim Starlette Yarn.
#1Premier Parfait Chunky YarnMary MaximCA$5.24In stock
#3Lily Sugar'n Cream YarnMary MaximCA$3.74In stock
Mary Maxim Starlette YarnMary MaximCA$5.24In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mary Maxim in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 46% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$3.50
- Currency
- CAD
04 · Ads
Mary Maxim ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mary Maxim runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Patterns, Yarn & Kits for Every Skill LevelMary Maxim7 Oct 2026image
Crochet Wolf Cardigan KitMary Maxim6 Oct 2026image
Patterns, Yarn & Kits for Every Skill LevelMary Maxim5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mary Maxim Incverified
Text ad20 Oct 2026Mary Maxim Incverified
Text ad20 Oct 2026Mary Maxim Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mary Maxim influencers
The creators who tag @marymaximofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @marymaximofficial on Instagram, led by Shannon | Dogwood Crochet (158k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShannon | Dogwood Crochet@dogwood.crochet · 🇺🇸 US | Decoration garden diy Creator | 158k | 0.5% | 5 | Tagged @marymaximofficial |
06 · Competitors according to Gravity
Mary Maxim competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mary Maxim among Hobbies & Creative Arts brands in Canada. The closest is TheCoffeeMonsterzCo, then Blue Calla Patterns, OnceMoreWithLove, Cara, Emmaline, King Textiles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TheCoffeeMonsterzCothecoffeemonsterzco.com | |||||||
| Blue Calla Patternsbluecallapatterns.com | |||||||
| OnceMoreWithLoveoncemorewithlove.com | |||||||
| Caracarasupply.com | |||||||
| Emmalineemmalinebags.com | |||||||
| King Textileskingtextiles.ca |
07 · Company
Who is behind Mary Maxim?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mary Maxim is a company based in Paris, Canada, founded in 1963 according to LinkedIn, on a domain registered in March 2005. It employs about 45 people.
- Entity country
- 🇨🇦 Canada · Paris
- Founded
- 1963, per LinkedIn
- Domain registered
- 8 Mar 2005
- Employees
- 45 on LinkedIn
- Own store
- marymaxim.ca · Shopify · CAD
- Catalogue
- 310 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mary Maxim
What people ask Google about Mary Maxim.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mary Maxim a legit company?
According to Gravity by Benchr, Mary Maxim is a brand based in Paris, Canada: its website has existed since March 2005, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 71,124 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mary Maxim reviews: is it worth it?
Customers rate Mary Maxim 1.8 out of 5 on Trustpilot over 36 reviews, 5 of them in the last twelve months: 8% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mary Maxim?
Mary Maxim Ltd is a craft supply company that sells yarns, knitting and crochet supplies, afghans, sweaters, and various craft materials including beads, cross stitch, embroidery, plastic canvas, and quilting supplies. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mary Maxim cost?
Mary Maxim's best seller, Premier Parfait Chunky Yarn, sells CA$5.24 on marymaxim.ca. 98% of the catalogue is in stock. Gravity does not track prices daily: check marymaxim.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mary Maxim promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mary Maxim advertises on Facebook and Instagram and on Google, where its offers often run. Check marymaxim.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mary Maxim?
Mary Maxim sells on its own website, marymaxim.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mary Maxim?
Gravity by Benchr records a company based in Paris, Canada, founded in 1963 according to LinkedIn, on a domain registered in 2005, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mary Maxim doing well?
Yes. Gravity by Benchr estimates about 96,900 visits to marymaxim.ca in September 2026, down 7% in a month and up 11% over three months. Mary Maxim ranks #46 of 4,447 Hobbies & Creative Arts brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mary Maxim use?
Gravity by Benchr identifies marymaxim.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mary Maxim spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mary Maxim on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Canada?
Among Hobbies & Creative Arts brands in Canada in the Gravity by Benchr index, Mary Maxim ranks #46 of 4,447 by estimated traffic. Its closest competitors on the same market are TheCoffeeMonsterzCo, Blue Calla Patterns, OnceMoreWithLove, Cara and Emmaline. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mary Maxim.