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  5. MASA

Brand page · Food Items · United States

MASA Top 5% worldwide Top 5% in United States Top 5% in Food Items Top 5% in Food Items in United States
masachips.com·🇺🇸 New York, United States· Shopify·Since 2022

MASA: 52.6k visits a month, 97 active Meta ads, Gravity score 713.

MASA — MASA Chips is a brand that sells traditional tortilla chips made with corn, tallow, and salt without seed oils. In September 2026 masachips.com drew an estimated 52.6k visits, up 14% on the month before. It ranks #522 of 20,419 Food Items brands in United States.

masachips.com@masa_chips 120kFacebookTrustpilot 2.7Meta Ad Library 97

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
52.6k
+14% vs. August 2026
Instagram followers
120k
694 posts · @masa_chips
Trustpilot
2.7
9 reviews · 2 in 12 months
Meta ads
97
active · on Google since 2024
Products
96%
in stock · 6 collections
Rank in United States
#522
of 20,419 in Food Items
LinkedIn
—
Data not available
Earned media value
€71.3k
per month, Instagram

Gravity score

713/ 1000 · 10 of 10 indicators rated
Brand Power695
Momentum742
Performance700

Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

MASA Chips is a brand that sells traditional tortilla chips made with corn, tallow, and salt without seed oils.

01 · Traffic

How much traffic MASA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MASA drew an estimated 52.6k visits in September 2026, up 14% on the month before and up 28% over three months.

  • Worldwide#162,900of 4.5m sites · Top 5%
  • In United States#52,300of 1.2m sites · Top 5%
  • Food Items, worldwide#4,606of 260,714 brands · Top 5%
  • Food Items, United States#522of 20,419 brands · Top 5%
Monthly visitssource Sept 2026

52.6k

estimated visits in September

1 mo ▲ +13.6%4 mo ▲ +27.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about MASA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MASA holds 2.7 out of 5 on Trustpilot over 9 reviews, 2 of them in the last twelve months: 44% of customers give five stars and 56% one star.

Trustpilotread 20 Oct 2026
2.7TrustScore · 9 reviews · 2 in 12 months
5 ★44%
4 ★0%
3 ★0%
2 ★0%
1 ★56%

Food Products Supplier Food Manufacturer Food Producer Grocery Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MASA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MASA sells on Shopify, 96% of its catalogue in stock. The best seller is MASA Original, at US$26.00–US$239.00, followed by MASA Bundles and MASA Cobanero.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Snack Foods70%
Swimwear9%
Clothing Tops9%
Gift Cards4%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items70%
Clothing17%
Linens & Bedding4%
Gift Cards4%
Clothing Accessories4%

The dominant category places MASA in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
61% of the catalogue
In stock
96%
Upper price quartile
US$79.00
Currency
USD

05 · Influencers

Who talks about MASA.

The creators who tag @masa_chips on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @masa_chips on Instagram, led by Tan Man (30.7k followers, 7.2% engagement).

Influencersaccounts tagging @masa_chips · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTan Man@reallytanman · 🇺🇸 USFashion style luxury Creator30.7k7.2%6Tagged @masa_chips
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MASA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MASA among Food Items brands in United States. The closest is Righteous Felon, then Pan's Mushroom Jerky, Pnuff Crunch, KiZEConcepts, Herr's, Biltong Depot.

CompetitorsFood Items · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Righteous Felonrighteousfelon.com
Pan's Mushroom Jerkymushroomjerky.com
Pnuff Crunchpnuff.com
KiZEConceptskizeconcepts.com
Herr'sshop.herrs.com
Biltong Depotbiltongdepot.com
Competitors Gravity finds for MASA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MASA with Righteous Felon

07 · Company

The company behind MASA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MASA is a company based in New York, United States, on a domain registered in January 2022.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
Data not available
Domain registered
21 Jan 2022
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
masachips.com · Shopify · USD
Catalogue
6 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MASA

What people ask Google about MASA.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MASA a legit company?

According to Gravity by Benchr, MASA is a brand based in New York, United States: its website has existed since January 2022, it sells on a Shopify store, it has 120,058 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does MASA sell?

MASA Chips is a brand that sells traditional tortilla chips made with corn, tallow, and salt without seed oils. Gravity by Benchr classifies it under Food Items, with Snack Foods making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is MASA expensive?

MASA's best seller, MASA Original, sells from US$26.00 to US$239.00 on masachips.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check masachips.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

MASA promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: MASA advertises on Facebook and Instagram and on Google, where its offers often run. Check masachips.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy MASA?

MASA sells on its own website, masachips.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns MASA?

Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is MASA growing?

Yes. Gravity by Benchr estimates about 52,600 visits to masachips.com in September 2026, up 14% in a month and up 28% over three months. MASA ranks #522 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MASA use?

Gravity by Benchr identifies masachips.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is MASA's ad budget?

Gravity by Benchr does not publish a spend figure for MASA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in United States?

Among Food Items brands in United States in the Gravity by Benchr index, MASA ranks #522 of 20,419 by estimated traffic. Its closest competitors on the same market are Righteous Felon, Pan's Mushroom Jerky, Pnuff Crunch, KiZEConcepts and Herr's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MASA.