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  5. Mason's Meats

Brand page · Food Items · United Kingdom

Mason's Meats Top 5% worldwide Top 5% in the United Kingdom Top 5% in Food Items Top 5% in Food Items in the United Kingdom
masonsmeats.co.uk·🇬🇧 London, United Kingdom· Shopify·Since 2024

Mason's Meats traffic, ads & competitors 65.6k visits a month, 250 active Meta ads, Gravity score 598.

Mason's Meats — Mason's Meats is a British brand that produces premium beef jerky snacks made from grass-fed beef and Anglesey sea salt, with no additives or unnecessary ingredients. In September 2026 masonsmeats.co.uk drew an estimated 65.6k visits, down 28% on the month before. It ranks #143 of 5,144 Food Items brands in the United Kingdom and holds a 4.0 Trustpilot rating over 100 reviews.

masonsmeats.co.uk@masons_meats 30.8kYouTube 45LinkedIn 413Trustpilot 4.0Meta Ad Library 250

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
65.6k
−28% vs. August 2026
Instagram followers
30.8k
94 posts · @masons_meats
Trustpilot
4.0
100 reviews · 74 in 12 months
Meta ads
250
active · on Google since 2024
Products
88%
in stock · 20 collections
Rank in the United Kingdom
#143
of 5,144 in Food Items
LinkedIn
413
followers · 10 employees
Earned media value
€1.1k
per month, Instagram

Gravity score

598/ 1000 · 9 of 10 indicators rated
Brand Power635
Momentum463
Performance695

Percentiles within 213 peers: Food Items brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Mason's Meats is a British brand that produces premium beef jerky snacks made from grass-fed beef and Anglesey sea salt, with no additives or unnecessary ingredients.

01 · Traffic

Mason's Meats website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Mason's Meats drew an estimated 65.6k visits in September 2026, down 28% on the month before and down 26% over three months.

  • Worldwide#134,859of 4.5m sites · Top 5%
  • In United Kingdom#7,049of 192k sites · Top 5%
  • Food Items, worldwide#3,706of 260,714 brands · Top 5%
  • Food Items, United Kingdom#143of 5,144 brands · Top 5%
Monthly visitssource Sept 2026

65.6k

estimated visits in September

1 mo ▼ −27.5%4 mo ▼ −26.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Mason's Meats reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Mason's Meats holds 4.0 out of 5 on Trustpilot over 100 reviews, 74 of them in the last twelve months: 75% of customers give five stars and 12% one star. That volume places Mason's Meats in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.0TrustScore · 100 reviews · 74 in 12 months
Top 30% review volumeTop 40% rating quality
5 ★75%
4 ★4%
3 ★1%
2 ★8%
1 ★12%

Food Manufacturer Food Products Supplier Food Producer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Mason's Meats best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Mason's Meats sells on Shopify, 88% of its catalogue in stock. The best seller is Beef Brisket, at £16.99, followed by Rib Cap and Rump.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Snack Foods88%
Gift Cards6%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items93%
Gift Cards7%

The dominant category places Mason's Meats in its comparison group.

Prices and ratingsstore data
Average rating
4.80 / 5
Rated products
81% of the catalogue
In stock
88%
Upper price quartile
US$31.75
Currency
GBP

05 · Influencers

Mason's Meats influencers

The creators who tag @masons_meats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @masons_meats on Instagram, led by Michael Mason (298k followers, 1.2% engagement).

Influencersaccounts tagging @masons_meats · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMichael Mason@masonsurvival · 🇦🇺 AUFitness sport bodybuilding Creator298k1.2%3Tagged @masons_meats
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Mason's Meats competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Mason's Meats among Food Items brands in the United Kingdom. The closest is Gloucester Biltong, then Superfoodio, The Curators, Cool Hog, Ember Snacks, KetoKeto.

CompetitorsFood Items · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Gloucester Biltonggloucesterbiltong.co.uk
Superfoodiosuperfoodio.com
The Curatorswearethecurators.com
Cool Hogcoolhog.co.uk
Ember Snacksembersnacks.com
KetoKetoketoketo.co
Competitors Gravity finds for Mason's Meats. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Mason's Meats with Gloucester Biltong

07 · Company

Who is behind Mason's Meats?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Mason's Meats is a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in January 2024. It employs about 10 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · London
Founded
2023, per LinkedIn
Domain registered
9 Jan 2024
Employees
10 on LinkedIn
DistributionGravity index, Nov 2026
Own store
masonsmeats.co.uk · Shopify · GBP
Catalogue
20 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Mason's Meats

What people ask Google about Mason's Meats.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Mason's Meats a legit company?

According to Gravity by Benchr, Mason's Meats is a brand based in London, United Kingdom: its website has existed since January 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 30,829 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Mason's Meats reviews

Customers rate Mason's Meats 4.0 out of 5 on Trustpilot over 100 reviews, 74 of them in the last twelve months: 75% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Mason's Meats known for?

Mason's Meats is a British brand that produces premium beef jerky snacks made from grass-fed beef and Anglesey sea salt, with no additives or unnecessary ingredients. Gravity by Benchr classifies it under Food Items, with Snack Foods making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Mason's Meats cost?

Mason's Meats' best seller, Beef Brisket, sells £16.99 on masonsmeats.co.uk. 88% of the catalogue is in stock. Gravity does not track prices daily: check masonsmeats.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Mason's Meats discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Mason's Meats advertises on Facebook and Instagram and on Google, where its offers often run. Check masonsmeats.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Mason's Meats?

Mason's Meats sells on its own website, masonsmeats.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Mason's Meats?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in 2024, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Mason's Meats doing well?

Not at the moment. Gravity by Benchr estimates about 65,600 visits to masonsmeats.co.uk in September 2026, down 28% in a month and down 26% over three months. Mason's Meats ranks #143 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Mason's Meats use?

Gravity by Benchr identifies masonsmeats.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Mason's Meats spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Mason's Meats on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in the United Kingdom?

Among Food Items brands in the United Kingdom in the Gravity by Benchr index, Mason's Meats ranks #143 of 5,144 by estimated traffic. Its closest competitors on the same market are Gloucester Biltong, Superfoodio, The Curators, Cool Hog and Ember Snacks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mason's Meats.