Brand page · Backpacks · United States
Matador: 330K visits a month, 30 active Meta ads, Gravity score 665.
Matador — Matador is a brand that makes high-performance travel backpacks, packable gear, and travel accessories designed to help people pack smart, travel light, and go far. In September 2026 matadorequipment.com drew an estimated 330K visits, down 23% on the month before. It ranks #17 of 1,167 Backpacks brands in United States.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Backpacks brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Matador is a brand that makes high-performance travel backpacks, packable gear, and travel accessories designed to help people pack smart, travel light, and go far.
01 · Traffic
How much traffic Matador gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matador drew an estimated 330K visits in September 2026, down 23% on the month before and up 36% over three months.
- Worldwide#34,741of 4.5M sites · Top 1%
- In United States#11,288of 1.2M sites · Top 1%
- Backpacks, worldwide#40of 5,429 brands · Top 1%
- Backpacks, United States#17of 1,167 brands · Top 5%
330K
estimated visits in September
1 mo ▼ −22.7%4 mo ▲ +35.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Matador.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matador holds 3.1 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Marketing Agency Business Development Service Web designer Internet Marketing Service Advertising Agency Website Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Matador sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Matador sells on Shopify, 90% of its catalogue in stock. The best seller is Refillable Toothpaste Tubes, at US$11.00, followed by FlatPak™ Toiletry Bottles and Toothbrush Caps 2-Pack.
#1Refillable Toothpaste TubesMatadorUS$11.00In stock
#2FlatPak™ Toiletry BottlesMatadorUS$40.00In stock
#3Toothbrush Caps 2-PackMatadorUS$11.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Matador in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 49% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$209.00
- Currency
- USD
04 · Ads
What Matador is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matador runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
I can’t believe it all fit?! #ad We are headed out on a month long road trip to the PNW & packing for a trip like this always STRESSES me oMatador12 Oct 2026video
35L Global Travel PackMatador12 Oct 2026image
Pack Less. Do More.Matador12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Clearman Labs LLCverified
Text ad20 Oct 2026Clearman Labs LLCverified
Text ad20 Oct 2026Clearman Labs LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Matador.
The creators who tag @matadorequipment on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @matadorequipment on Instagram, led by A&Fカントリー 福岡店 (11.1K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA&Fカントリー 福岡店@aandfcountry_fukuoka · 🇯🇵 JP | Travel tourism exploration Creator | 11.1K | 0.4% | 4 | Tagged @matadorequipment |
06 · Competitors according to Gravity
Who Matador competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matador among Backpacks brands in United States. The closest is bagsmart.com, then Reismonkey, CALPAK, Solgaard, Tortuga, CABINZERO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bagsmart.combagsmart.com | |||||||
| Reismonkeyreismonkey.nl | |||||||
| CALPAKcalpaktravel.com | |||||||
| Solgaardsolgaard.co | |||||||
| Tortugatortugabackpacks.com | |||||||
| CABINZEROcabinzero.com |
07 · Company
The company behind Matador.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matador is a company based in Boulder, United States, founded in 2014 according to LinkedIn, on a domain registered in August 2007. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boulder
- Founded
- 2014, per LinkedIn
- Domain registered
- 9 Aug 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- matadorequipment.com · Shopify · USD
- Catalogue
- 100 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matador
What people ask Google about Matador.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matador a legit company?
According to Gravity by Benchr, Matador is a brand based in Boulder, United States: its website has existed since August 2007, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 182,152 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Matador?
Matador is a brand that makes high-performance travel backpacks, packable gear, and travel accessories designed to help people pack smart, travel light, and go far. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Matador prices: how much is it?
Matador's best seller, Refillable Toothpaste Tubes, sells US$11.00 on matadorequipment.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check matadorequipment.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Matador have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Matador advertises on Facebook and Instagram and on Google, where its offers often run. Check matadorequipment.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Matador?
Matador sells on its own website, matadorequipment.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Matador?
Gravity by Benchr records a company based in Boulder, United States, founded in 2014 according to LinkedIn, on a domain registered in 2007, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Matador growing?
Yes. Gravity by Benchr estimates about 330,100 visits to matadorequipment.com in September 2026, down 23% in a month and up 36% over three months. Matador ranks #17 of 1,167 Backpacks brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Matador use?
Gravity by Benchr identifies matadorequipment.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Matador's ad budget?
Gravity by Benchr does not publish a spend figure for Matador on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United States?
Among Backpacks brands in United States in the Gravity by Benchr index, Matador ranks #17 of 1,167 by estimated traffic. Its closest competitors on the same market are bagsmart.com, Reismonkey, CALPAK, Solgaard, Tortuga. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matador.