Brand page · Clothing · United Kingdom
Matalan: 6.3M visits a month, 69 active Meta ads.
Matalan — Matalan is a family retailer offering clothing for women, men, and kids, plus homeware products. In September 2026 matalan.co.uk drew an estimated 6.3M visits, down 11% on the month before. It ranks #4 of 19,668 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 176,948 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Matalan is a family retailer offering clothing for women, men, and kids, plus homeware products.
01 · Traffic
How much traffic Matalan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matalan drew an estimated 6.3M visits in September 2026, down 11% on the month before and up 9% over three months.
- Worldwide#3,232of 4.5M sites · Top 1%
- In United Kingdom#106of 192K sites · Top 1%
- Clothing, worldwide#208of 459,295 brands · Top 1%
- Clothing, United Kingdom#4of 19,668 brands · Top 1%
6.3M
estimated visits in September
1 mo ▼ −10.6%4 mo ▲ +9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Matalan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matalan holds 4.1 out of 5 on Trustpilot over 176,948 reviews, 48,963 of them in the last twelve months: 69% of customers give five stars and 17% one star. That volume places Matalan in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Matalan scores 4.3 over 132 reviews.
Department Store Women's Clothing Store Children's Clothing Store Clothing Store Home Goods Store Men's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Matalan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Matalan's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Matalan in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Matalan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matalan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
You won’t believe who’s inside this big red box… 👀Ad Open until Monday… come down, get styled by the team to find your everyday style & shMatalan7 Oct 2026video
MatalanMatalan6 Oct 2026image
MatalanMatalan6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Matalan Retail Limitedverified
Text ad20 Oct 2026Matalan Retail Limitedverified
Text ad20 Oct 2026Matalan Retail Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Matalan.
The creators who tag @shopmatalan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shopmatalan on Instagram, led by Little Mistress UK (170K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLittle Mistress UK@littlemistressuk · 🇬🇧 GB | Fashion style luxury Creator | 170K | 1.3% | 5 | Tagged @shopmatalan |
06 · Competitors according to Gravity
Who Matalan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matalan among Clothing brands in United Kingdom. The closest is Dunnes Stores, then Woolworth, mrp.com, Pepco, bestandless.com.au, sinsay.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dunnes Storesdunnesstores.com | |||||||
| Woolworthwoolworth.de | |||||||
| mrp.commrp.com | |||||||
| Pepcopepco.es | |||||||
| bestandless.com.aubestandless.com.au | |||||||
| sinsay.comsinsay.com |
07 · Company
The company behind Matalan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matalan is a company based in United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in September 1995. It employs about 5,561 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1985, per LinkedIn
- Domain registered
- 8 Sept 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,561 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- matalan.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matalan
What people ask Google about Matalan.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matalan a legit company?
According to Gravity by Benchr, Matalan is a brand based in United Kingdom: its website has existed since September 1995, its Trustpilot profile is claimed by the brand, it employs 5,561 people on LinkedIn, it has 881,718 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Matalan?
Customers rate Matalan 4.1 out of 5 on Trustpilot over 176,948 reviews, 48,963 of them in the last twelve months: 69% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Matalan scores 4.3 over 132 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Matalan sell?
Matalan is a family retailer offering clothing for women, men, and kids, plus homeware products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Matalan have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Matalan advertises on Facebook and Instagram and on Google, where its offers often run. Check matalan.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Matalan?
Gravity by Benchr records a company based in United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 1995, with 5,561 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Matalan doing well?
Yes. Gravity by Benchr estimates about 6,323,900 visits to matalan.co.uk in September 2026, down 11% in a month and up 9% over three months. Matalan ranks #4 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Matalan's ad budget?
Gravity by Benchr does not publish a spend figure for Matalan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Matalan ranks #4 of 19,668 by estimated traffic. Its closest competitors on the same market are Dunnes Stores, Woolworth, mrp.com, Pepco, bestandless.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matalan.