Brand page · Clothing · Germany
Woolworth: 526K visits a month, 50 active Meta ads, Gravity score 706.
Woolworth — Woolworth is a European chain of discount department stores offering affordable fashion, household goods, decorations, toys and more. In September 2026 woolworth.de drew an estimated 526K visits, up 12% on the month before. It ranks #37 of 7,326 Clothing brands in Germany and holds a 1.7 Trustpilot rating over 143 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Woolworth is a European chain of discount department stores offering affordable fashion, household goods, decorations, toys and more.
01 · Traffic
How much traffic Woolworth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Woolworth drew an estimated 526K visits in September 2026, up 12% on the month before and up 9% over three months.
- Worldwide#23,856of 4.5M sites · Top 1%
- In Germany#1,069of 184K sites · Top 1%
- Clothing, worldwide#1,947of 459,295 brands · Top 1%
- Clothing, Germany#37of 7,326 brands · Top 1%
526K
estimated visits in September
1 mo ▲ +11.6%4 mo ▲ +9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Woolworth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Woolworth holds 1.7 out of 5 on Trustpilot over 143 reviews, 44 of them in the last twelve months: 13% of customers give five stars and 71% one star. That volume places Woolworth in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Woolworth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Woolworth's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Woolworth in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Woolworth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Woolworth runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since December 2025 (image, video).
🐶🤎 Partnerlook für dich & deinen Vierbeiner! 🍂 Mit kuscheliger Teddy-Weste und passendem Hundepullover seid ihr perfekt für gemeinsame HerbWoolworth7 Oct 2026image
WoolworthWoolworth6 Oct 2026image
💡✨ Licht an, Stimmung an! ✨💡 Ob gemütlich am Abend oder als stylischer Hingucker in deinem Zuhause – diese Lampe sorgt im Handumdrehen fürWoolworth6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Woolworth.
The creators who tag @woolworthdeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woolworthdeutschland on Instagram, led by Esra • Home | Cleaning | Mom | Food (145K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEsra • Home | Cleaning | Mom | Food@kc_interior_ · 🇩🇪 DE | Decoration garden diy Creator | 145K | 1.9% | 3 | Tagged @woolworthdeutschland |
06 · Competitors according to Gravity
Who Woolworth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Woolworth among Clothing brands in Germany. The closest is bestandless.com.au, then pepco.eu, bigw.com.au, matalan.co.uk, Wibra, Family Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bestandless.com.aubestandless.com.au | |||||||
| pepco.eupepco.eu | |||||||
| bigw.com.aubigw.com.au | |||||||
| matalan.co.ukmatalan.co.uk | |||||||
| Wibrawibra.be | |||||||
| Family Groupfamilyshop.cl |
07 · Company
The company behind Woolworth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Woolworth is a company based in Germany, founded in 1879 according to LinkedIn. It employs about 1,448 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1879, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,448 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolworth.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Woolworth
What people ask Google about Woolworth.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Woolworth a legit company?
According to Gravity by Benchr, Woolworth is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 1,448 people on LinkedIn, it has 230,067 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Woolworth?
Customers rate Woolworth 1.7 out of 5 on Trustpilot over 143 reviews, 44 of them in the last twelve months: 13% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Woolworth?
Woolworth is a European chain of discount department stores offering affordable fashion, household goods, decorations, toys and more. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Woolworth have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Woolworth advertises on Facebook and Instagram and on Google, where its offers often run. Check woolworth.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Woolworth?
Gravity by Benchr records a company based in Germany, founded in 1879 according to LinkedIn, with 1,448 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Woolworth doing well?
Yes. Gravity by Benchr estimates about 525,900 visits to woolworth.de in September 2026, up 12% in a month and up 9% over three months. Woolworth ranks #37 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Woolworth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Woolworth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Woolworth ranks #37 of 7,326 by estimated traffic. Its closest competitors on the same market are bestandless.com.au, pepco.eu, bigw.com.au, matalan.co.uk, Wibra. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woolworth.