Brand page · Personal Care · Denmark
Matas: 3.6m visits a month, 140 active Meta ads.
Matas — Matas is a Danish retail chain that offers a wide range of products within health and beauty, including makeup, skincare, fragrances, hair care, and health products. In September 2026 matas.dk drew an estimated 3.6m visits, down 13% on the month before. It ranks #1 of 621 Personal Care brands in Denmark and holds a 4.4 Trustpilot rating over 40,090 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Matas is a Danish retail chain that offers a wide range of products within health and beauty, including makeup, skincare, fragrances, hair care, and health products.
01 · Traffic
How much traffic Matas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matas drew an estimated 3.6m visits in September 2026, down 13% on the month before and down 17% over three months.
- Worldwide#5,113of 4.5m sites · Top 1%
- In Denmark#9of 21.4k sites · Top 1%
- Personal Care, worldwide#155of 215,119 brands · Top 1%
- Personal Care, Denmark#1of 621 brands · Top 1%
3.6m
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −17.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Matas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matas holds 4.4 out of 5 on Trustpilot over 40,090 reviews, 3,187 of them in the last twelve months: 79% of customers give five stars and 5% one star. That volume places Matas in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Skin Care Clinic Hair Product Store Perfume Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Matas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Matas's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Matas in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Matas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matas runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2022 (text, video).
En gave til jer begge 🤭Matas13 Oct 2026video
Svært ved at falde i søvn?😴Matas12 Oct 2026video
Benefit The Hotel Beneville - 24-dages jule-skønhedsadventskalenderMatas12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mholding 3 A/Sverified
Text ad20 Oct 2026Mholding 3 A/Sverified
Text ad20 Oct 2026Mholding 3 A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Matas.
The creators who tag @matasdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Matas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matas among Personal Care brands in Denmark. The closest is MAKEUP, then LOOKFANTASTIC, sephora.fr, beautyplaza.com, Etos, DHC CORPORATION.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAKEUPmakeup.lt | |||||||
| LOOKFANTASTIClookfantastic.nl | |||||||
| sephora.frsephora.fr | |||||||
| beautyplaza.combeautyplaza.com | |||||||
| Etosetos.nl | |||||||
| DHC CORPORATIONdhc.co.jp |
07 · Company
The company behind Matas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matas is a company based in Denmark, founded in 1949 according to LinkedIn, on a domain registered in August 1995. It employs about 2,024 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1949, per LinkedIn
- Domain registered
- 24 Aug 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,024 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- matas.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matas
What people ask Google about Matas.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matas legit?
According to Gravity by Benchr, Matas is a brand based in Denmark: its website has existed since August 1995, its Trustpilot profile is claimed by the brand, it employs 2,024 people on LinkedIn, it has 192,469 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Matas?
Customers rate Matas 4.4 out of 5 on Trustpilot over 40,090 reviews, 3,187 of them in the last twelve months: 79% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Matas?
Matas is a Danish retail chain that offers a wide range of products within health and beauty, including makeup, skincare, fragrances, hair care, and health products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Matas have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Matas advertises on Facebook and Instagram and on Google, where its offers often run. Check matas.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Matas?
Gravity by Benchr records a company based in Denmark, founded in 1949 according to LinkedIn, on a domain registered in 1995, with 2,024 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Matas doing well?
Not at the moment. Gravity by Benchr estimates about 3,568,100 visits to matas.dk in September 2026, down 13% in a month and down 17% over three months. Matas ranks #1 of 621 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Matas' ad budget?
Gravity by Benchr does not publish a spend figure for Matas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Matas ranks #1 of 621 by estimated traffic. Its closest competitors on the same market are MAKEUP, LOOKFANTASTIC, sephora.fr, beautyplaza.com and Etos. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matas.