Brand page · Kitchen & Dining · Australia
Matchbox: 51.7k visits a month, 27 active Meta ads, Gravity score 539.
Matchbox — Matchbox is an Australian kitchenware and cookware retailer that sells everyday and specialist kitchen products including cookware, drink bottles, lunch boxes and homewares from various brands. In September 2026 matchbox.com.au drew an estimated 51.7k visits, down 17% on the month before. It ranks #116 of 4,419 Kitchen & Dining brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 189 peers: Kitchen & Dining brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Matchbox is an Australian kitchenware and cookware retailer that sells everyday and specialist kitchen products including cookware, drink bottles, lunch boxes and homewares from various brands.
01 · Traffic
How much traffic Matchbox gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matchbox drew an estimated 51.7k visits in September 2026, down 17% on the month before and down 18% over three months.
- Worldwide#165,311of 4.5m sites · Top 5%
- In Australia#4,021of 105k sites · Top 5%
- Kitchen & Dining, worldwide#4,189of 145,612 brands · Top 5%
- Kitchen & Dining, Australia#116of 4,419 brands · Top 5%
51.7k
estimated visits in September
1 mo ▼ −16.9%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Matchbox.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matchbox holds 4.0 out of 5 on Trustpilot over 4 reviews: 25% of customers give five stars and 75% one star.
Kitchen Supply Store Countertop Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Matchbox sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Matchbox sells on Shopify, 100% of its catalogue in stock. The best seller is Silicone Egg Cup - Assorted Colours Single, at A$3.95, followed by Caffe Twin Wall Glasses Set of 6 - 250ml and FreeSip Stainless Steel Insulated 32oz Rose Quartz (Pink).
#2Silicone Egg Cup - Assorted Colours SingleMatchboxA$3.95In stock
#3Caffe Twin Wall Glasses Set of 6 - 250mlMatchboxA$49.95In stock
FreeSip Stainless Steel Insulated 32oz Rose Quartz (Pink)MatchboxA$69.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Matchbox in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 11% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$27.86
- Currency
- AUD
04 · Ads
What Matchbox is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matchbox runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Upgrade your kitchen for less 🍳 Premium Scanpan quality, now up to 50% off. Limited time at Matchbox.Matchbox7 Oct 2026image
Stay refreshed on-the-go with Sprinkler, your trusty daily hydration companion! 💧 Available on our website or exclusively in Matchbox storMatchbox7 Oct 2026video
Meet Your New OwalaMatchbox7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Matchbox Australia Pty Ltdverified
Text ad20 Oct 2026Matchbox Australia Pty Ltdverified
Text ad20 Oct 2026Matchbox Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Matchbox.
The creators who tag @matchboxaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Matchbox competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matchbox among Kitchen & Dining brands in Australia. The closest is The Essential Utensil, then My Cookware Australia®, Hello Kitchen, Avanti, The Home Provedore, Robins Kitchen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Essential Utensilessentialutensil.au | |||||||
| My Cookware Australia®mycookware.com.au | |||||||
| Hello Kitchenhellokitchen.com.au | |||||||
| Avantiavantihomewares.com | |||||||
| The Home Provedorethehomeprovedore.com.au | |||||||
| Robins Kitchencheckout.robinskitchen.com.au |
07 · Company
The company behind Matchbox.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matchbox is a company based in Ormond, Australia, founded in 1996 according to LinkedIn. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Ormond
- Founded
- 1996, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- matchbox.com.au · Shopify · AUD
- Catalogue
- 824 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matchbox
What people ask Google about Matchbox.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matchbox legit?
According to Gravity by Benchr, Matchbox is a brand based in Ormond, Australia: it sells on a Shopify store, it employs 38 people on LinkedIn, it has 38,355 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Matchbox?
Matchbox is an Australian kitchenware and cookware retailer that sells everyday and specialist kitchen products including cookware, drink bottles, lunch boxes and homewares from various brands. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Matchbox prices: how much is it?
Matchbox's best seller, Silicone Egg Cup - Assorted Colours Single, sells A$3.95 on matchbox.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check matchbox.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Matchbox promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Matchbox advertises on Facebook and Instagram and on Google, where its offers often run. Check matchbox.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Matchbox?
Matchbox sells on its own website, matchbox.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Matchbox?
Gravity by Benchr records a company based in Ormond, Australia, founded in 1996 according to LinkedIn, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Matchbox doing well?
Not at the moment. Gravity by Benchr estimates about 51,700 visits to matchbox.com.au in September 2026, down 17% in a month and down 18% over three months. Matchbox ranks #116 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Matchbox use?
Gravity by Benchr identifies matchbox.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Matchbox's ad budget?
Gravity by Benchr does not publish a spend figure for Matchbox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, Matchbox ranks #116 of 4,419 by estimated traffic. Its closest competitors on the same market are The Essential Utensil, My Cookware Australia®, Hello Kitchen, Avanti and The Home Provedore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matchbox.