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Brand page · Building Materials · France

Matériaux Naturels Top 5% worldwide Top 5% in France Top 1% in Building Materials Top 5% in Building Materials in France
materiaux-naturels.fr·🇫🇷 France·Since 2007

Matériaux Naturels traffic, ads & competitors 146k visits a month, 2 active Meta ads, Gravity score 605.

Matériaux Naturels — Matériaux Naturels is an e-commerce site specializing in biosourced materials, natural insulation, and ecological solutions for construction and renovation of housing. In September 2026 materiaux-naturels.fr drew an estimated 146k visits, down 22% on the month before. It ranks #5 of 230 Building Materials brands in France and holds a 4.5 Trustpilot rating over 250 reviews.

materiaux-naturels.fr@materiaux_naturels_ 18kYouTube 2.1kFacebookLinkedIn 1.5kTrustpilot 4.5Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
146k
−22% vs. August 2026
Instagram followers
18k
651 posts · @materiaux_naturels_
Trustpilot
4.5
250 reviews · 32 in 12 months
Meta ads
2
active · on Google since 2021
Products
—
Data not available
Rank in France
#5
of 230 in Building Materials
LinkedIn
1.5k
followers · 18 employees
Earned media value
€246.7
per month, Instagram

Gravity score

605/ 1000 · 8 of 10 indicators rated
Brand Power767
Momentum500
Performance549

Percentiles within 9 peers: Building Materials brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Matériaux Naturels is an e-commerce site specializing in biosourced materials, natural insulation, and ecological solutions for construction and renovation of housing.

01 · Traffic

Matériaux Naturels website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Matériaux Naturels drew an estimated 146k visits in September 2026, down 22% on the month before and down 19% over three months.

  • Worldwide#68,166of 4.5m sites · Top 5%
  • In France#2,632of 166k sites · Top 5%
  • Building Materials, worldwide#348of 90,845 brands · Top 1%
  • Building Materials, France#5of 230 brands · Top 5%
Monthly visitssource Sept 2026

146k

estimated visits in September

1 mo ▼ −21.7%4 mo ▼ −18.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Matériaux Naturels reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Matériaux Naturels holds 4.5 out of 5 on Trustpilot over 250 reviews, 32 of them in the last twelve months: 88% of customers give five stars and 7% one star. That volume places Matériaux Naturels in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Matériaux Naturels scores 4.8 over 4,592 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 250 reviews · 32 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★88%
4 ★1%
3 ★2%
2 ★2%
1 ★7%

Building Materials Supplier Insulation Materials Store

Google reviewsread 20 Oct 2026
4.84,592 reviews on the Google business profile
5 ★83%
4 ★11%
3 ★4%
2 ★1%
1 ★1%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Matériaux Naturels best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Matériaux Naturels's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials86%
Building Consumables5%
Plumbing1%

The dominant category places Matériaux Naturels in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Matériaux Naturels influencers

The creators who tag @materiaux_naturels_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @materiaux_naturels_ · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Matériaux Naturels competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Matériaux Naturels among Building Materials brands in France. The closest is bausep, then technonicol.com, De Isolatieshop, k-bygg.se, Bouwkampioen, Tecnomat.

CompetitorsBuilding Materials · France · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
bausepbausep.de
technonicol.comtechnonicol.com
De Isolatieshopisolatiemateriaal.nl
k-bygg.sek-bygg.se
Bouwkampioenbouwkampioen.be
Tecnomattecnomat.fr
Competitors Gravity finds for Matériaux Naturels. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Matériaux Naturels with bausep

07 · Company

Who is behind Matériaux Naturels?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Matériaux Naturels is a company based in France, founded in 2008 according to LinkedIn, on a domain registered in October 2007. It employs about 18 people.

Legal entityGravity index, Nov 2026
Entity country
🇫🇷 France
Founded
2008, per LinkedIn
Domain registered
8 Oct 2007
Employees
18 on LinkedIn
DistributionGravity index, Nov 2026
Own store
materiaux-naturels.fr
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Matériaux Naturels

What people ask Google about Matériaux Naturels.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Matériaux Naturels legit or a scam?

According to Gravity by Benchr, Matériaux Naturels is a brand based in France: its website has existed since October 2007, its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 18,036 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Matériaux Naturels?

Customers rate Matériaux Naturels 4.5 out of 5 on Trustpilot over 250 reviews, 32 of them in the last twelve months: 88% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Matériaux Naturels scores 4.8 over 4,592 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Matériaux Naturels?

Matériaux Naturels is an e-commerce site specializing in biosourced materials, natural insulation, and ecological solutions for construction and renovation of housing. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

Is there a Matériaux Naturels discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Matériaux Naturels advertises on Facebook and Instagram and on Google, where its offers often run. Check materiaux-naturels.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Matériaux Naturels?

Gravity by Benchr records a company based in France, founded in 2008 according to LinkedIn, on a domain registered in 2007, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Matériaux Naturels growing?

Not at the moment. Gravity by Benchr estimates about 146,200 visits to materiaux-naturels.fr in September 2026, down 22% in a month and down 19% over three months. Matériaux Naturels ranks #5 of 230 Building Materials brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Matériaux Naturels spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Matériaux Naturels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands in France?

Among Building Materials brands in France in the Gravity by Benchr index, Matériaux Naturels ranks #5 of 230 by estimated traffic. Its closest competitors on the same market are bausep, technonicol.com, De Isolatieshop, k-bygg.se and Bouwkampioen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matériaux Naturels.