Brand page · Kitchen & Dining · United States
Matsato: 105k visits a month, 573 active Meta ads, Gravity score 625.
Matsato — Matsato sells chef knives and cookware products including various knife models, knife sharpeners, cutting boards, and accessories. In September 2026 matsato.com drew an estimated 105k visits, up 38% on the month before. It ranks #306 of 25,135 Kitchen & Dining brands in United States and holds a 4.4 Trustpilot rating over 18,524 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Matsato sells chef knives and cookware products including various knife models, knife sharpeners, cutting boards, and accessories.
01 · Traffic
How much traffic Matsato gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matsato drew an estimated 105k visits in September 2026, up 38% on the month before and down 12% over three months.
- Worldwide#89,843of 4.5m sites · Top 5%
- In United States#29,443of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#2,120of 145,612 brands · Top 5%
- Kitchen & Dining, United States#306of 25,135 brands · Top 5%
105k
estimated visits in September
1 mo ▲ +37.8%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Matsato.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matsato holds 4.4 out of 5 on Trustpilot over 18,524 reviews, 8,029 of them in the last twelve months: 71% of customers give five stars and 9% one star. That volume places Matsato in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Matsato scores 4.5 over 490 reviews.
Kitchen Supply Store Knife Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Matsato sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Matsato sells on Shopify, 100% of its catalogue in stock. The best seller is Matsato Classic Knife, at US$66.60, followed by Matsato Leather Case and Matsato Premium 6" Chef's Knife.
#2Matsato Classic KnifeMatsatoUS$66.60In stock
#3Matsato Leather CaseMatsatoUS$49.97In stock
Matsato Premium 6" Chef's KnifeMatsatoUS$44.98In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Matsato in its comparison group.
- Average rating
- 4.04 / 5
- Rated products
- 57% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$83.30
- Currency
- USD
04 · Ads
What Matsato is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matsato runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
The Perfect Knife For 2026Matsato8 Oct 2026video
The Last Knife Set You'll BuyMatsato7 Oct 2026video
The Perfect Knife For 2026Matsato7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026UAB Convenityverified
Text ad20 Oct 2026UAB Convenityverified
Text ad19 Oct 2026UAB Convenityverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Matsato.
The creators who tag @matsatoknife on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Matsato competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matsato among Kitchen & Dining brands in United States. The closest is Coolina, then SamuraiKnives, Cutluxe, SHAN ZU, Messermeister, us.shanzuchef.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Coolinacoolinastore.com | |||||||
| SamuraiKnivessamuraiknives.com | |||||||
| Cutluxecutluxe.com | |||||||
| SHAN ZUshanzuchef.com | |||||||
| Messermeistermessermeister.com | |||||||
| us.shanzuchef.comus.shanzuchef.com |
07 · Company
The company behind Matsato.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matsato is a company based in Brentwood, United States, on a domain registered in June 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brentwood
- Founded
- Data not available
- Domain registered
- 23 Jun 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- matsato.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matsato
What people ask Google about Matsato.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matsato a legit company?
According to Gravity by Benchr, Matsato is a brand based in Brentwood, United States: its website has existed since June 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 33,016 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Matsato reviews
Customers rate Matsato 4.4 out of 5 on Trustpilot over 18,524 reviews, 8,029 of them in the last twelve months: 71% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Matsato scores 4.5 over 490 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Matsato sell?
Matsato sells chef knives and cookware products including various knife models, knife sharpeners, cutting boards, and accessories. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Matsato cost?
Matsato's best seller, Matsato Classic Knife, sells US$66.60 on matsato.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check matsato.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Matsato promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Matsato advertises on Facebook and Instagram and on Google, where its offers often run. Check matsato.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Matsato?
Matsato sells on its own website, matsato.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Matsato?
Gravity by Benchr records a company based in Brentwood, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Matsato growing?
Not at the moment. Gravity by Benchr estimates about 105,200 visits to matsato.com in September 2026, up 38% in a month and down 12% over three months. Matsato ranks #306 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Matsato use?
Gravity by Benchr identifies matsato.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Matsato spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Matsato on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Matsato ranks #306 of 25,135 by estimated traffic. Its closest competitors on the same market are Coolina, SamuraiKnives, Cutluxe, SHAN ZU and Messermeister. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matsato.