Brand page · Clothing Accessories · United States
Matsuda traffic, ads & competitors 189k visits a month, 67 active Meta ads, Gravity score 612.
Matsuda — Matsuda is a luxury eyewear brand that sells handmade sunglasses and optical frames crafted in Japan using titanium and Japanese acetate. In September 2026 matsuda.com drew an estimated 189k visits, down 8% on the month before. It ranks #172 of 34,142 Clothing Accessories brands in the United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Matsuda is a luxury eyewear brand that sells handmade sunglasses and optical frames crafted in Japan using titanium and Japanese acetate.
01 · Traffic
Matsuda website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matsuda drew an estimated 189k visits in September 2026, down 8% on the month before and down 9% over three months.
- Worldwide#54,932of 4.5m sites · Top 5%
- In United States#18,043of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#500of 85,207 brands · Top 1%
- Clothing Accessories, United States#172of 34,142 brands · Top 1%
189k
estimated visits in September
1 mo ▼ −7.7%4 mo ▼ −8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Matsuda reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matsuda holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Art & Antiques Artist Art Handcraft Art Dealer Sunglasses Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Matsuda best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Matsuda sells on Shopify, 95% of its catalogue in stock. The best seller is 10103H, at US$625.00, followed by M3023 and 2809H-V2.
#110103HMatsudaUS$625.00In stock
#2M3023MatsudaUS$675.00In stock
#32809H-V2MatsudaUS$1,525.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Matsuda in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 54% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$775.00
- Currency
- USD
04 · Ads
Matsuda ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matsuda runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Matsuda | Made in JapanMatsuda9 Oct 2026image
MatsudaMatsuda7 Oct 2026image
Matsuda | Made in JapanMatsuda5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PM International, LLCverified
Text ad20 Oct 2026PM International, LLCverified
Text ad20 Oct 2026PM International, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Matsuda influencers
The creators who tag @matsudaeyewear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @matsudaeyewear on Instagram, led by Yusuke Nakayama (35.7k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYusuke Nakayama@downtown_nakayama · 🇯🇵 JP | Fashion style luxury Creator | 35.7k | 0.2% | 12 | Tagged @matsudaeyewear |
06 · Competitors according to Gravity
Matsuda competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matsuda among Clothing Accessories brands in the United States. The closest is DITA Eyewear, then lindberg.com, oliverpeoples.com, Good See Co., otticanet.com, LINDA FARROW.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DITA Eyeweardita.com | |||||||
| lindberg.comlindberg.com | |||||||
| oliverpeoples.comoliverpeoples.com | |||||||
| Good See Co.goodseeco.com | |||||||
| otticanet.comotticanet.com | |||||||
| LINDA FARROWlindafarrow.com |
07 · Company
Who is behind Matsuda?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matsuda is a company based in Los Angeles, United States, founded in 1967 according to LinkedIn, on a domain registered in January 1996. It employs about 142 people.
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 1967, per LinkedIn
- Domain registered
- 29 Jan 1996
- Status
- Operating
- Employees
- 142 on LinkedIn
- Own store
- matsuda.com · Shopify · USD
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matsuda
What people ask Google about Matsuda.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matsuda legit?
According to Gravity by Benchr, Matsuda is a brand based in Los Angeles, United States: its website has existed since January 1996, it sells on a Shopify store, it employs 142 people on LinkedIn, it has 138,918 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Matsuda known for?
Matsuda is a luxury eyewear brand that sells handmade sunglasses and optical frames crafted in Japan using titanium and Japanese acetate. Gravity by Benchr classifies it under Clothing Accessories, with Sunglasses making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Matsuda prices: how much is it?
Matsuda's best seller, 10103H, sells US$625.00 on matsuda.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check matsuda.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Matsuda promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Matsuda advertises on Facebook and Instagram and on Google, where its offers often run. Check matsuda.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Matsuda?
Matsuda sells on its own website, matsuda.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Matsuda?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 1967 according to LinkedIn, on a domain registered in 1996, with 142 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Matsuda doing well?
Not at the moment. Gravity by Benchr estimates about 189,100 visits to matsuda.com in September 2026, down 8% in a month and down 9% over three months. Matsuda ranks #172 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Matsuda use?
Gravity by Benchr identifies matsuda.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Matsuda's ad budget?
Gravity by Benchr does not publish a spend figure for Matsuda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, Matsuda ranks #172 of 34,142 by estimated traffic. Its closest competitors on the same market are DITA Eyewear, lindberg.com, oliverpeoples.com, Good See Co. and otticanet.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matsuda.