Brand page · Handbags, Wallets & Cases · Canada
Matt & Nat: 201K visits a month, 42 active Meta ads, Gravity score 518.
Matt & Nat — Matt & Nat Canada is a vegan leather bags and accessories brand that designs cruelty-free products using recycled materials. In September 2026 mattandnat.com drew an estimated 201K visits, up 5% on the month before. It ranks #7 of 726 Handbags, Wallets & Cases brands in Canada and holds a 2.3 Trustpilot rating over 2,970 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Handbags, Wallets & Cases brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Matt & Nat Canada is a vegan leather bags and accessories brand that designs cruelty-free products using recycled materials.
01 · Traffic
How much traffic Matt & Nat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matt & Nat drew an estimated 201K visits in September 2026, up 5% on the month before and up 34% over three months.
- Worldwide#52,339of 4.5M sites · Top 5%
- In Canada#930of 104K sites · Top 1%
- Handbags, Wallets & Cases, worldwide#267of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, Canada#7of 726 brands · Top 1%
201K
estimated visits in September
1 mo ▲ +4.9%4 mo ▲ +33.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Matt & Nat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matt & Nat holds 2.3 out of 5 on Trustpilot over 2,970 reviews, 41 of them in the last twelve months: 58% of customers give five stars and 22% one star. That volume places Matt & Nat in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Matt & Nat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Matt & Nat sells on Shopify, 97% of its catalogue in stock. The best seller is BRAVE Vegan Backpack - Purity, at CA$82.50–CA$165.00, followed by BEE Vegan Crossbody Bag - Purity and SAM Vegan Crossbody Bag - Purity.
#1BRAVE Vegan Backpack - PurityMatt & NatCA$82.50–CA$165.00In stock
#2BEE Vegan Crossbody Bag - PurityMatt & NatCA$62.50–CA$125.00In stock
#3SAM Vegan Crossbody Bag - PurityMatt & NatCA$42.50–CA$85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Matt & Nat in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 36% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$65.21
- Currency
- CAD
04 · Ads
What Matt & Nat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matt & Nat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Matt & NatMatt & Nat1 Oct 2026image
Matt & NatMatt & Nat1 Oct 2026image
Your Story, In Every StepMatt & Nat1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Via Vegan Europe LTDverified
Text ad20 Oct 2026Via Vegan Ltd.verified
Text ad20 Oct 2026Via Vegan Europe LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Matt & Nat.
The creators who tag @mattandnat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Matt & Nat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matt & Nat among Handbags, Wallets & Cases brands in Canada. The closest is Poppy & Peonies, then Strokes by Namrata Mehta, MARHEN.J, Noirvere, Freja New York, Vendula London.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Poppy & Peoniespoppyandpeonies.com | |||||||
| Strokes by Namrata Mehtathestrokesgallery.com | |||||||
| MARHEN.Jmarhenj.co.kr | |||||||
| Noirverenoirvere.com | |||||||
| Freja New Yorkfrejanyc.com | |||||||
| Vendula Londonvendulalondon.com |
07 · Company
The company behind Matt & Nat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matt & Nat is a company based in Saint-Laurent, Canada, founded in 1995 according to LinkedIn, on a domain registered in February 2003. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Saint-Laurent
- Founded
- 1995, per LinkedIn
- Domain registered
- 27 Feb 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mattandnat.com · Shopify · CAD
- Catalogue
- 225 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matt & Nat
What people ask Google about Matt & Nat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matt & Nat legit?
According to Gravity by Benchr, Matt & Nat is a brand based in Saint-Laurent, Canada: its website has existed since February 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 56 people on LinkedIn, it has 313,518 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Matt & Nat?
Customers rate Matt & Nat 2.3 out of 5 on Trustpilot over 2,970 reviews, 41 of them in the last twelve months: 58% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Matt & Nat known for?
Matt & Nat Canada is a vegan leather bags and accessories brand that designs cruelty-free products using recycled materials. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Matt & Nat cost?
Matt & Nat's best seller, BRAVE Vegan Backpack - Purity, sells from CA$82.50 to CA$165.00 on mattandnat.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check mattandnat.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Matt & Nat promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Matt & Nat advertises on Facebook and Instagram and on Google, where its offers often run. Check mattandnat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Matt & Nat?
Matt & Nat sells on its own website, mattandnat.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Matt & Nat?
Gravity by Benchr records a company based in Saint-Laurent, Canada, founded in 1995 according to LinkedIn, on a domain registered in 2003, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Matt & Nat growing?
Yes. Gravity by Benchr estimates about 200,600 visits to mattandnat.com in September 2026, up 5% in a month and up 34% over three months. Matt & Nat ranks #7 of 726 Handbags, Wallets & Cases brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Matt & Nat use?
Gravity by Benchr identifies mattandnat.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Matt & Nat's ad budget?
Gravity by Benchr does not publish a spend figure for Matt & Nat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Canada?
Among Handbags, Wallets & Cases brands in Canada in the Gravity by Benchr index, Matt & Nat ranks #7 of 726 by estimated traffic. Its closest competitors on the same market are Poppy & Peonies, Strokes by Namrata Mehta, MARHEN.J, Noirvere, Freja New York. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matt & Nat.