Brand page · Clothing · United Kingdom
MAUVAIS: 184k visits a month, 155 active Meta ads, Gravity score 407.
MAUVAIS — MAUVAIS is a luxury menswear brand that creates investment clothing with exceptional quality and unique, iconic designs, offering premium tailored streetwear for everyday wear, nights out and weekends. In September 2026 mauvais.co.uk drew an estimated 184k visits, down 31% on the month before. It ranks #826 of 97,158 Clothing brands in United Kingdom and holds a 3.7 Trustpilot rating over 3,792 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MAUVAIS is a luxury menswear brand that creates investment clothing with exceptional quality and unique, iconic designs, offering premium tailored streetwear for everyday wear, nights out and weekends.
01 · Traffic
How much traffic MAUVAIS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MAUVAIS drew an estimated 184k visits in September 2026, down 31% on the month before and down 35% over three months.
- Worldwide#56,080of 4.5m sites · Top 5%
- In United States#18,422of 1.2m sites · Top 5%
- Clothing, worldwide#5,150of 459,295 brands · Top 5%
- Clothing, United States#826of 97,158 brands · Top 1%
184k
estimated visits in September
1 mo ▼ −31.1%4 mo ▼ −34.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MAUVAIS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MAUVAIS holds 3.7 out of 5 on Trustpilot over 3,792 reviews, 39 of them in the last twelve months: 64% of customers give five stars and 22% one star. That volume places MAUVAIS in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Clothing Supplier Men's Clothing Store Streetwear Store T-Shirt Store T-Shirt Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MAUVAIS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MAUVAIS sells on Shopify, 100% of its catalogue in stock. The best seller is Premium Logo Collar Polo in White, at £19.50, followed by Pinstripe Trousers with Half Belt in Grey and Signature Check Trousers with Half Belt.
#1Premium Logo Collar Polo in WhiteMAUVAIS£19.50In stock
#2Pinstripe Trousers with Half Belt in GreyMAUVAIS£24.50In stock
#3Signature Check Trousers with Half BeltMAUVAIS£24.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MAUVAIS in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 82% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$72.80
- Currency
- GBP
04 · Ads
What MAUVAIS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MAUVAIS runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2024 (image, text, video).
Co-ord seasonMauvais16 Sept 2026video
Relaxed. Refined. Summer Ready.Mauvais15 Sept 2026video
Elevated menswearMauvais15 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MAUVAIS LIMITEDverified
Text ad20 Oct 2026MAUVAIS LIMITEDverified
Text ad20 Oct 2026MAUVAIS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MAUVAIS.
The creators who tag @mauvais on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mauvais on Instagram, led by 𝐂𝐇𝐑𝐈𝐒 𝐖𝐈𝐋𝐃 (25.1k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐂𝐇𝐑𝐈𝐒 𝐖𝐈𝐋𝐃@readysaltedchris_ · 🇺🇸 US | Travel tourism exploration Creator | 25.1k | 1.2% | 4 | Tagged @mauvais |
06 · Competitors according to Gravity
Who MAUVAIS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MAUVAIS among Clothing brands in United Kingdom. The closest is Mufti, then novucollection.com, PLUS POINT, Kleidermafia, Senses, Vahro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Muftimuftijeans.in | |||||||
| novucollection.comnovucollection.com | |||||||
| PLUS POINTpluspoint.com.bd | |||||||
| Kleidermafiakleidermafia.com | |||||||
| Sensessensesindia.in | |||||||
| Vahrovahro.in |
07 · Company
The company behind MAUVAIS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MAUVAIS is a company based in ST IVES, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in April 2018. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · ST IVES
- Founded
- 2018, per LinkedIn
- Domain registered
- 10 Apr 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mauvais.co.uk · Shopify · GBP
- Catalogue
- 417 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MAUVAIS
What people ask Google about MAUVAIS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MAUVAIS legit or a scam?
According to Gravity by Benchr, MAUVAIS is a brand based in ST IVES, United Kingdom: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 514,821 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MAUVAIS reviews
Customers rate MAUVAIS 3.7 out of 5 on Trustpilot over 3,792 reviews, 39 of them in the last twelve months: 64% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MAUVAIS sell?
MAUVAIS is a luxury menswear brand that creates investment clothing with exceptional quality and unique, iconic designs, offering premium tailored streetwear for everyday wear, nights out and weekends. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MAUVAIS cost?
MAUVAIS' best seller, Premium Logo Collar Polo in White, sells £19.50 on mauvais.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check mauvais.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MAUVAIS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MAUVAIS advertises on Facebook and Instagram and on Google, where its offers often run. Check mauvais.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MAUVAIS?
MAUVAIS sells on its own website, mauvais.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MAUVAIS?
Gravity by Benchr records a company based in ST IVES, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MAUVAIS doing well?
Not at the moment. Gravity by Benchr estimates about 184,300 visits to mauvais.co.uk in September 2026, down 31% in a month and down 35% over three months. MAUVAIS ranks #826 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MAUVAIS use?
Gravity by Benchr identifies mauvais.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MAUVAIS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MAUVAIS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, MAUVAIS ranks #826 of 97,158 by estimated traffic. Its closest competitors on the same market are Mufti, novucollection.com, PLUS POINT, Kleidermafia and Senses. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MAUVAIS.