Brand page · Beds & Accessories · United States
Max and Lily: 1.7m visits a month, 176 active Meta ads, Gravity score 529.
Max and Lily — Max and Lily is a brand that sells kids furniture including bunk beds, loft beds, mattresses, trundles, and dressers. In September 2026 maxandlily.com drew an estimated 1.7m visits, up 20% on the month before. It ranks #3 of 1,172 Beds & Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Beds & Accessories brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Max and Lily is a brand that sells kids furniture including bunk beds, loft beds, mattresses, trundles, and dressers.
01 · Traffic
How much traffic Max and Lily gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Max and Lily drew an estimated 1.7m visits in September 2026, up 20% on the month before and up 121% over three months.
- Worldwide#9,603of 4.5m sites · Top 1%
- In United States#3,205of 1.2m sites · Top 1%
- Beds & Accessories, worldwide#17of 14,534 brands · Top 1%
- Beds & Accessories, United States#3of 1,172 brands · Top 1%
1.7m
estimated visits in September
1 mo ▲ +19.7%4 mo ▲ +121.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Max and Lily.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Max and Lily holds 2.5 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 83% one star.
Children's Furniture Store Furniture Store Bedroom Furniture Store Bed Shop Poster Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Max and Lily sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Max and Lily sells on Shopify, 96% of its catalogue in stock. The best seller is Classic Bedside Tray, at US$39.99–US$75.00, followed by 5-Inch Twin Memory Foam Mattress and Twin Over Twin Low Bunk Bed.
#1Classic Bedside TrayMax and LilyUS$39.99–US$75.00In stock
#25-Inch Twin Memory Foam MattressMax and LilyUS$219.00In stock
#3Twin Over Twin Low Bunk BedMax and LilyUS$359.99–US$459.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Max and Lily in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 62% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$699.49
- Currency
- USD
04 · Ads
What Max and Lily is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Max and Lily runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Shop Our New SetupsMax & Lily6 Oct 2026image
Sleepovers, Not ScaresMax & Lily6 Oct 2026image
You Asked, We Delivered!Max & Lily6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Maxwood Furniture, Inc.verified
Text ad20 Oct 2026杭州余杭招财汪文化创意工作verified
Image ad20 Oct 2026Maxwood Furniture, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Max and Lily.
The creators who tag @maxandlilyfurniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maxandlilyfurniture on Instagram, led by Ester 🎀Crafty Homeschool Mom (60.1k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEster 🎀Crafty Homeschool Mom@desirlovestyle · 🇺🇸 US | Parenting family Creator | 60.1k | 0.7% | 1 | Tagged @maxandlilyfurniture |
06 · Competitors according to Gravity
Who Max and Lily competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Max and Lily among Beds & Accessories brands in United States. The closest is monlitcabane.com, then kidsbedsonline.co.uk, Kinder Komfort, Casatema, Çilek, Etzmaleh.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| monlitcabane.commonlitcabane.com | |||||||
| kidsbedsonline.co.ukkidsbedsonline.co.uk | |||||||
| Kinder Komfortkinder-komfort.de | |||||||
| Casatemacasatema.com.br | |||||||
| Çilekcilek.com | |||||||
| Etzmalehetzmaleh.co.il |
07 · Company
The company behind Max and Lily.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Max and Lily is a company based in Charleston, United States, on a domain registered in January 2000.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Charleston
- Founded
- Data not available
- Domain registered
- 30 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maxandlily.com · Shopify · USD
- Catalogue
- 226 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Max and Lily
What people ask Google about Max and Lily.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Max and Lily legit or a scam?
According to Gravity by Benchr, Max and Lily is a brand based in Charleston, United States: its website has existed since January 2000, it sells on a Shopify store, it has 58,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Max and Lily known for?
Max and Lily is a brand that sells kids furniture including bunk beds, loft beds, mattresses, trundles, and dressers. Gravity by Benchr classifies it under Beds & Accessories, with Home Decor Decals making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Max and Lily prices: how much is it?
Max and Lily's best seller, Classic Bedside Tray, sells from US$39.99 to US$75.00 on maxandlily.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check maxandlily.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Max and Lily have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Max and Lily advertises on Facebook and Instagram and on Google, where its offers often run. Check maxandlily.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Max and Lily?
Max and Lily sells on its own website, maxandlily.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Max and Lily?
Gravity by Benchr records a company based in Charleston, United States, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Max and Lily doing well?
Yes. Gravity by Benchr estimates about 1,672,500 visits to maxandlily.com in September 2026, up 20% in a month and up 121% over three months. Max and Lily ranks #3 of 1,172 Beds & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Max and Lily use?
Gravity by Benchr identifies maxandlily.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Max and Lily spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Max and Lily on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in United States?
Among Beds & Accessories brands in United States in the Gravity by Benchr index, Max and Lily ranks #3 of 1,172 by estimated traffic. Its closest competitors on the same market are monlitcabane.com, kidsbedsonline.co.uk, Kinder Komfort, Casatema and Çilek. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Max and Lily.