Brand page · Plumbing · Netherlands
Maxaro: 381K visits a month, 23 active Meta ads, Gravity score 560.
Maxaro — Maxaro is a bathroom and tile specialist with an extensive online assortment and showrooms in the Netherlands and Belgium. In September 2026 maxaro.nl drew an estimated 381K visits, up 0% on the month before. It ranks #3 of 205 Plumbing brands in Netherlands and holds a 4.7 Trustpilot rating over 34,961 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Plumbing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Maxaro is a bathroom and tile specialist with an extensive online assortment and showrooms in the Netherlands and Belgium.
01 · Traffic
How much traffic Maxaro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maxaro drew an estimated 381K visits in September 2026, up 0% on the month before and up 32% over three months.
- Worldwide#30,920of 4.5M sites · Top 1%
- In Netherlands#376of 78.6K sites · Top 1%
- Plumbing, worldwide#85of 39,496 brands · Top 1%
- Plumbing, Netherlands#3of 205 brands · Top 5%
381K
estimated visits in September
1 mo ▲ +0.3%4 mo ▲ +32.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maxaro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maxaro holds 4.7 out of 5 on Trustpilot over 34,961 reviews, 2,162 of them in the last twelve months: 75% of customers give five stars and 2% one star. That volume places Maxaro in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Maxaro scores 4.8 over 30 reviews.
Bathroom Remodeler Tile Store Hot Tub Store Bathroom Supply Store Do-it-Yourself Shop Shower Door Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maxaro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Maxaro's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Maxaro in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Maxaro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maxaro runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Vacature: Verkoper / AdviseurMaxaro6 Oct 2026image
Solliciteer 👉Maxaro6 Oct 2026image
Vacature: Verkoper / AdviseurMaxaro5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Maxaro BV.verified
Text ad21 Oct 2026Maxaro BV.verified
Text ad21 Oct 2026Maxaro BV.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maxaro.
The creators who tag @maxaro.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maxaro.nl on Instagram, led by Bouw Aplus ZH “Officiële Nederlandse pagina” (18K followers, 29.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBouw Aplus ZH “Officiële Nederlandse pagina”@aplus_zuid_holland · 🇳🇱 NL | Decoration garden diy Creator | 18K | 29.7% | 6 | Tagged @maxaro.nl |
06 · Competitors according to Gravity
Who Maxaro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maxaro among Plumbing brands in Netherlands. The closest is X2O, then Sanitairkamer, sanitairwinkel.nl, Tegeldepot.nl, betterbathrooms.com, Badkamerxxl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| X2Ox2o.nl | |||||||
| Sanitairkamersanitairkamer.nl | |||||||
| sanitairwinkel.nlsanitairwinkel.nl | |||||||
| Tegeldepot.nltegeldepot.nl | |||||||
| betterbathrooms.combetterbathrooms.com | |||||||
| Badkamerxxlbadkamerxxl.nl |
07 · Company
The company behind Maxaro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maxaro is a company based in Netherlands, founded in 2004 according to LinkedIn, on a domain registered in April 2016. It employs about 189 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2004, per LinkedIn
- Domain registered
- 29 Apr 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 189 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maxaro.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maxaro
What people ask Google about Maxaro.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maxaro legit?
According to Gravity by Benchr, Maxaro is a brand based in Netherlands: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it employs 189 people on LinkedIn, it has 5,945 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Maxaro reviews
Customers rate Maxaro 4.7 out of 5 on Trustpilot over 34,961 reviews, 2,162 of them in the last twelve months: 75% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Maxaro scores 4.8 over 30 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Maxaro known for?
Maxaro is a bathroom and tile specialist with an extensive online assortment and showrooms in the Netherlands and Belgium. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Maxaro promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Maxaro advertises on Facebook and Instagram and on Google, where its offers often run. Check maxaro.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Maxaro?
Gravity by Benchr records a company based in Netherlands, founded in 2004 according to LinkedIn, on a domain registered in 2016, with 189 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Maxaro doing well?
Yes. Gravity by Benchr estimates about 381,400 visits to maxaro.nl in September 2026, up 0% in a month and up 32% over three months. Maxaro ranks #3 of 205 Plumbing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Maxaro spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Maxaro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Netherlands?
Among Plumbing brands in Netherlands in the Gravity by Benchr index, Maxaro ranks #3 of 205 by estimated traffic. Its closest competitors on the same market are X2O, Sanitairkamer, sanitairwinkel.nl, Tegeldepot.nl, betterbathrooms.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maxaro.