Brand page · Plumbing · Netherlands
X2O: 298K visits a month, 90 active Meta ads, Gravity score 713.
X2O — X2O Badkamers Nederland is a bathroom and sanitary specialist that sells complete bathrooms, furniture, showers, faucets, toilets, bathtubs, mirrors, floors, radiators, water softeners and accessories. In September 2026 x2o.nl drew an estimated 298K visits, up 26% on the month before. It ranks #4 of 205 Plumbing brands in Netherlands and holds a 4.7 Trustpilot rating over 13,825 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Plumbing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
X2O Badkamers Nederland is a bathroom and sanitary specialist that sells complete bathrooms, furniture, showers, faucets, toilets, bathtubs, mirrors, floors, radiators, water softeners and accessories.
01 · Traffic
How much traffic X2O gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
X2O drew an estimated 298K visits in September 2026, up 26% on the month before and up 22% over three months.
- Worldwide#37,758of 4.5M sites · Top 1%
- In Netherlands#478of 78.6K sites · Top 1%
- Plumbing, worldwide#106of 39,496 brands · Top 1%
- Plumbing, Netherlands#4of 205 brands · Top 5%
298K
estimated visits in September
1 mo ▲ +26.3%4 mo ▲ +22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about X2O.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
X2O holds 4.7 out of 5 on Trustpilot over 13,825 reviews, 1,861 of them in the last twelve months: 77% of customers give five stars and 4% one star. That volume places X2O in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, X2O scores 5.0 over 13 reviews.
Bathroom Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What X2O sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read X2O's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places X2O in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What X2O is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
X2O runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
BTW WEG ERMEEX²O Badkamers Nederland7 Oct 2026video
BTW Weg Ermee bij X²OX²O Badkamers Nederland6 Oct 2026video
BTW weg ermee bij X²OX²O Badkamers Nederland6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Sanitary Group NVverified
Text ad21 Oct 2026Sanitary Group NVverified
Text ad21 Oct 2026Sanitary Group NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about X2O.
The creators who tag @x2o_badkamers_nederland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @x2o_badkamers_nederland on Instagram, led by Bouw Aplus ZH “Officiële Nederlandse pagina” (18K followers, 29.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBouw Aplus ZH “Officiële Nederlandse pagina”@aplus_zuid_holland · 🇳🇱 NL | Decoration garden diy Creator | 18K | 29.7% | 9 | Tagged @x2o_badkamers_nederland |
06 · Competitors according to Gravity
Who X2O competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for X2O among Plumbing brands in Netherlands. The closest is Sanitairkamer, then Badkamerxxl, sanitairwinkel.nl, Maxaro, betterbathrooms.com, Sanctuary Bathrooms.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sanitairkamersanitairkamer.nl | |||||||
| Badkamerxxlbadkamerxxl.nl | |||||||
| sanitairwinkel.nlsanitairwinkel.nl | |||||||
| Maxaromaxaro.nl | |||||||
| betterbathrooms.combetterbathrooms.com | |||||||
| Sanctuary Bathroomssanctuary-bathrooms.co.uk |
07 · Company
The company behind X2O.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
X2O is a company based in Netherlands, founded in 2005 according to LinkedIn, on a domain registered in March 2013. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- 2005, per LinkedIn
- Domain registered
- 27 Mar 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- x2o.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about X2O
What people ask Google about X2O.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is X2O legit or a scam?
According to Gravity by Benchr, X2O is a brand based in Netherlands: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it employs 27 people on LinkedIn, it has 8,708 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about X2O?
Customers rate X2O 4.7 out of 5 on Trustpilot over 13,825 reviews, 1,861 of them in the last twelve months: 77% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, X2O scores 5.0 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is X2O?
X2O Badkamers Nederland is a bathroom and sanitary specialist that sells complete bathrooms, furniture, showers, faucets, toilets, bathtubs, mirrors, floors, radiators, water softeners and accessories. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Is there a X2O discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: X2O advertises on Facebook and Instagram and on Google, where its offers often run. Check x2o.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind X2O?
Gravity by Benchr records a company based in Netherlands, founded in 2005 according to LinkedIn, on a domain registered in 2013, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is X2O growing?
Yes. Gravity by Benchr estimates about 298,000 visits to x2o.nl in September 2026, up 26% in a month and up 22% over three months. X2O ranks #4 of 205 Plumbing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does X2O spend on Meta ads?
Gravity by Benchr does not publish a spend figure for X2O on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Netherlands?
Among Plumbing brands in Netherlands in the Gravity by Benchr index, X2O ranks #4 of 205 by estimated traffic. Its closest competitors on the same market are Sanitairkamer, Badkamerxxl, sanitairwinkel.nl, Maxaro, betterbathrooms.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with X2O.