Brand page · Kitchen & Dining · France
MaxiCoffee: 1.2M visits a month, 294 active Meta ads.
MaxiCoffee — MaxiCoffee is a French coffee company specializing in coffee machines, coffee beans, and capsules, as well as tea and accessories. It is a subsidiary of Lavazza and serves both individual and professional customers. In September 2026 maxicoffee.com drew an estimated 1.2M visits, up 11% on the month before. It ranks #2 of 1,725 Kitchen & Dining brands in France and holds a 3.9 Trustpilot rating over 9,893 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
MaxiCoffee is a French coffee company specializing in coffee machines, coffee beans, and capsules, as well as tea and accessories. It is a subsidiary of Lavazza and serves both individual and professional customers.
01 · Traffic
How much traffic MaxiCoffee gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MaxiCoffee drew an estimated 1.2M visits in September 2026, up 11% on the month before and up 25% over three months.
- Worldwide#12,570of 4.5M sites · Top 1%
- In France#457of 166K sites · Top 1%
- Kitchen & Dining, worldwide#219of 145,612 brands · Top 1%
- Kitchen & Dining, France#2of 1,725 brands · Top 1%
1.2M
estimated visits in September
1 mo ▲ +10.7%4 mo ▲ +25.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MaxiCoffee.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MaxiCoffee holds 3.9 out of 5 on Trustpilot over 9,893 reviews, 1,471 of them in the last twelve months: 65% of customers give five stars and 16% one star. That volume places MaxiCoffee in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, MaxiCoffee scores 4.6 over 27,108 reviews.
Coffee Store Coffee Machine Supplier Coffee Vending Machine Cafe
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MaxiCoffee sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MaxiCoffee's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MaxiCoffee in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
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04 · Ads
What MaxiCoffee is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MaxiCoffee runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
À découvrir maintenant !MaxiCoffee13 Oct 2026image
À découvrir maintenant !MaxiCoffee13 Oct 2026image
mes trois boissons préférées du moment avec la nouvelle De’Longhi Rivelia Start de chez @delonghifrance disponible chez @maxicoffee 😍😍😍 TroiMaxiCoffee12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MAXICOFFE.COM SASverified
Text ad21 Oct 2026MAXICOFFE.COM SASverified
Text ad21 Oct 2026MAXICOFFE.COM SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MaxiCoffee.
The creators who tag @maxicoffee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maxicoffee on Instagram, led by Marie-Aude 🐿 (38.4K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarie-Aude 🐿@mavilotte · 🇫🇷 FR | Decoration garden diy Creator | 38.4K | 1.5% | 2 | Tagged @maxicoffee |
06 · Competitors according to Gravity
Who MaxiCoffee competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MaxiCoffee among Kitchen & Dining brands in France. The closest is roastmarket.de, then Coffeeok, coffeefriend.fr, Coffees.gr, מכונות קפה, קפה, קפסולות, מכונות אספרסו, מכונת קפה, מכונת אספרסו, Coffee machine, Konesso.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| roastmarket.deroastmarket.de | |||||||
| Coffeeokcoffeeok.com.ua | |||||||
| coffeefriend.frcoffeefriend.fr | |||||||
| Coffees.grcoffees.gr | |||||||
| מכונות קפה, קפה, קפסולות, מכונות אספרסו, מכונת קפה, מכונת אספרסו, Coffee machinecoffeeman.co.il | |||||||
| Konesso.plkonesso.pl |
07 · Company
The company behind MaxiCoffee.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MaxiCoffee is a company based in France, on a domain registered in October 2006. It employs about 781 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- Data not available
- Domain registered
- 11 Oct 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 781 on LinkedIn · 1,001-5,000
- Funding stage
- Private equity · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maxicoffee.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MaxiCoffee
What people ask Google about MaxiCoffee.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MaxiCoffee legit or a scam?
According to Gravity by Benchr, MaxiCoffee is a brand based in France: its website has existed since October 2006, its Trustpilot profile is claimed by the brand, it employs 781 people on LinkedIn, it has 41,649 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MaxiCoffee reviews
Customers rate MaxiCoffee 3.9 out of 5 on Trustpilot over 9,893 reviews, 1,471 of them in the last twelve months: 65% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, MaxiCoffee scores 4.6 over 27,108 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MaxiCoffee?
MaxiCoffee is a French coffee company specializing in coffee machines, coffee beans, and capsules, as well as tea and accessories. It is a subsidiary of Lavazza and serves both individual and professional customers. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does MaxiCoffee have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MaxiCoffee advertises on Facebook and Instagram and on Google, where its offers often run. Check maxicoffee.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns MaxiCoffee?
Gravity by Benchr records a company based in France, whose domain was registered in 2006, with 781 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MaxiCoffee doing well?
Yes. Gravity by Benchr estimates about 1,197,000 visits to maxicoffee.com in September 2026, up 11% in a month and up 25% over three months. MaxiCoffee ranks #2 of 1,725 Kitchen & Dining brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is MaxiCoffee's ad budget?
Gravity by Benchr does not publish a spend figure for MaxiCoffee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in France?
Among Kitchen & Dining brands in France in the Gravity by Benchr index, MaxiCoffee ranks #2 of 1,725 by estimated traffic. Its closest competitors on the same market are roastmarket.de, Coffeeok, coffeefriend.fr, Coffees.gr, מכונות קפה, קפה, קפסולות, מכונות אספרסו, מכונת קפה, מכונת אספרסו, Coffee machine. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MaxiCoffee. Version française.