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- MaxiNutrition
Brand page · Health Care · United Kingdom
MaxiNutrition traffic, ads & competitors 56.9k visits a month, 24 active Meta ads, Gravity score 503.
MaxiNutrition — MaxiNutrition is a UK-based brand that supplies protein powder and sports nutrition supplements to support fitness, strength, and recovery goals. In September 2026 maxinutrition.com drew an estimated 56.9k visits, down 7% on the month before. It ranks #205 of 3,296 Health Care brands in the United Kingdom and holds a 4.1 Trustpilot rating over 12,826 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Health Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MaxiNutrition is a UK-based brand that supplies protein powder and sports nutrition supplements to support fitness, strength, and recovery goals.
01 · Traffic
MaxiNutrition website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MaxiNutrition drew an estimated 56.9k visits in September 2026, down 7% on the month before and down 29% over three months.
- Worldwide#152,078of 4.5m sites · Top 5%
- In United Kingdom#8,007of 192k sites · Top 5%
- Health Care, worldwide#4,043of 105,715 brands · Top 5%
- Health Care, United Kingdom#205of 3,296 brands · Top 10%
56.9k
estimated visits in September
1 mo ▼ −6.9%4 mo ▼ −29.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MaxiNutrition reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MaxiNutrition holds 4.1 out of 5 on Trustpilot over 12,826 reviews, 221 of them in the last twelve months: 78% of customers give five stars and 5% one star. That volume places MaxiNutrition in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MaxiNutrition best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MaxiNutrition sells on Shopify, 78% of its catalogue in stock. The best seller is Cyclone All-In-One Protein Powder (ADDED CREATINE), at £49.99, followed by Promax Lean All-In-One Protein Powder and Progain All-In-One Protein Powder.
#1Cyclone All-In-One Protein Powder (ADDED CREATINE)MaxiNutrition£49.99In stock
#2Promax Lean All-In-One Protein PowderMaxiNutrition£39.99–£44.99In stock
#3Progain All-In-One Protein PowderMaxiNutrition£39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MaxiNutrition in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 62% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$26.46
- Currency
- GBP
04 · Ads
MaxiNutrition ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MaxiNutrition runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since June 2022 (image, text, video).
24 Days. 24 Surprises.MaxiNutrition7 Oct 2026video
Not Your Average AdventMaxiNutrition7 Oct 2026video
Five Ingredients. One Scoop.MaxiNutrition4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Healthy Nutrition Company (UK) Limitedverified
Text ad21 Oct 2026Healthy Nutrition Company (UK) Limitedverified
Text ad21 Oct 2026Healthy Nutrition Company (UK) Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MaxiNutrition influencers
The creators who tag @maxinutrition_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maxinutrition_uk on Instagram, led by Tayla Kalise Howe (75.8k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTayla Kalise Howe@taylakalisehowe · 🇦🇺 AU | Fitness sport bodybuilding Creator | 75.8k | 1.1% | 6 | Tagged @maxinutrition_uk |
06 · Competitors according to Gravity
MaxiNutrition competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MaxiNutrition among Health Care brands in the United Kingdom. The closest is USN® Online Store | United Kingdom, then vybey, Revival, Golden Greens Organic, EXALT, Kollo Health.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| USN® Online Store | United Kingdomuk.usn.global | |||||||
| vybeyvybey.co.uk | |||||||
| Revivalrevivalshots.com | |||||||
| Golden Greens Organicgreensorganic.co.uk | |||||||
| EXALTexalt.co.uk | |||||||
| Kollo Healthkollohealth.com |
07 · Company
Who is behind MaxiNutrition?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MaxiNutrition is a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in December 2009. It employs about 19 people and is listed at m_and_a stage.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1995, per LinkedIn
- Domain registered
- 23 Dec 2009
- Status
- was_acquired
- Employees
- 19 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Own store
- maxinutrition.com · Shopify · GBP
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MaxiNutrition
What people ask Google about MaxiNutrition.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MaxiNutrition a legit company?
According to Gravity by Benchr, MaxiNutrition is a brand based in the United Kingdom: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 55,852 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MaxiNutrition reviews
Customers rate MaxiNutrition 4.1 out of 5 on Trustpilot over 12,826 reviews, 221 of them in the last twelve months: 78% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MaxiNutrition?
MaxiNutrition is a UK-based brand that supplies protein powder and sports nutrition supplements to support fitness, strength, and recovery goals. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MaxiNutrition prices: how much is it?
MaxiNutrition's best seller, Cyclone All-In-One Protein Powder (ADDED CREATINE), sells £49.99 on maxinutrition.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check maxinutrition.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MaxiNutrition promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MaxiNutrition advertises on Facebook and Instagram and on Google, where its offers often run. Check maxinutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MaxiNutrition?
MaxiNutrition sells on its own website, maxinutrition.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MaxiNutrition?
Gravity by Benchr records a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in 2009, with 19 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MaxiNutrition doing well?
Not at the moment. Gravity by Benchr estimates about 56,900 visits to maxinutrition.com in September 2026, down 7% in a month and down 29% over three months. MaxiNutrition ranks #205 of 3,296 Health Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MaxiNutrition use?
Gravity by Benchr identifies maxinutrition.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MaxiNutrition's ad budget?
Gravity by Benchr does not publish a spend figure for MaxiNutrition on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the United Kingdom?
Among Health Care brands in the United Kingdom in the Gravity by Benchr index, MaxiNutrition ranks #205 of 3,296 by estimated traffic. Its closest competitors on the same market are USN® Online Store | United Kingdom, vybey, Revival, Golden Greens Organic and EXALT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MaxiNutrition.