Brand page · Hobbies & Creative Arts · Denmark
Mayflower: 42.2k visits a month, 33 active Meta ads, Gravity score 534.
Mayflower — Mayflower is a yarn brand that sells quality yarn, accessories, and free knitting and crochet patterns. In September 2026 mayflower.dk drew an estimated 42.2k visits, down 35% on the month before. It ranks #36 of 419 Hobbies & Creative Arts brands in Denmark and holds a 4.2 Trustpilot rating over 372 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Hobbies & Creative Arts brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mayflower is a yarn brand that sells quality yarn, accessories, and free knitting and crochet patterns.
01 · Traffic
How much traffic Mayflower gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mayflower drew an estimated 42.2k visits in September 2026, down 35% on the month before and up 38% over three months.
- Worldwide#196,510of 4.5m sites · Top 5%
- In Denmark#1,098of 21.4k sites · Top 10%
- Hobbies & Creative Arts, worldwide#4,624of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Denmark#36of 419 brands · Top 10%
42.2k
estimated visits in September
1 mo ▼ −34.9%4 mo ▲ +37.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mayflower.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mayflower holds 4.2 out of 5 on Trustpilot over 372 reviews, 53 of them in the last twelve months: 83% of customers give five stars and 7% one star. That volume places Mayflower in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Threads and Yarns Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mayflower sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mayflower sells on Shopify, 98% of its catalogue in stock. The best seller is Cotton Junior 8/4, at DKK 14.00, followed by Cotton 8/4 and Just Cotton 8/4 10-pak.
#1Cotton Junior 8/4MayflowerDKK 14.00In stock
#2Cotton 8/4MayflowerDKK 16.00In stock
#3Just Cotton 8/4 10-pakMayflowerDKK 95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mayflower in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 11% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$7.49
- Currency
- DKK
04 · Ads
What Mayflower is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mayflower runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2023 (image, text, video).
860 meter hygge i ét nøgle 🧶Mayflower Garn6 Oct 2026video
10 nøgler bomuldsgarn - kun 95 kr.Mayflower Garn5 Oct 2026image
Dit næste strikkeprojektMayflower Garn3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DAVI-Agency ApSverified
Text ad20 Oct 2026DAVI-Agency ApSverified
Text ad20 Oct 2026DAVI-Agency ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mayflower.
The creators who tag @mayflowerknitting on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mayflowerknitting on Instagram, led by Louise & Lærke Kierkegaard (50.4k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLouise & Lærke Kierkegaard@twin_knits · 🇩🇰 DK | Decoration garden diy Creator | 50.4k | 1.5% | 3 | Tagged @mayflowerknitting |
06 · Competitors according to Gravity
Who Mayflower competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mayflower among Hobbies & Creative Arts brands in Denmark. The closest is G&M Danmark, then Tyger & Textil, Popknit, Puff and Pencil, MY FAVOURITE THINGS knitwear, Wool Collective.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| G&M Danmarkg-m.dk | |||||||
| Tyger & Textiltygerochtextil.se | |||||||
| Popknitpopknit.net | |||||||
| Puff and Pencilpuffandpencil.com | |||||||
| MY FAVOURITE THINGS knitwearmyfavouritethings-knitwear.com | |||||||
| Wool Collectivewoolcollective.com |
07 · Company
The company behind Mayflower.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mayflower is a company based in Kolding, Denmark, founded in 1951 according to LinkedIn, on a domain registered in January 1999. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Kolding
- Founded
- 1951, per LinkedIn
- Domain registered
- 27 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mayflower.dk · Shopify · DKK
- Catalogue
- 411 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mayflower
What people ask Google about Mayflower.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mayflower a legit company?
According to Gravity by Benchr, Mayflower is a brand based in Kolding, Denmark: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 43,295 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mayflower reviews: is it worth it?
Customers rate Mayflower 4.2 out of 5 on Trustpilot over 372 reviews, 53 of them in the last twelve months: 83% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mayflower sell?
Mayflower is a yarn brand that sells quality yarn, accessories, and free knitting and crochet patterns. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mayflower prices: how much is it?
Mayflower's best seller, Cotton Junior 8/4, sells DKK 14.00 on mayflower.dk. 98% of the catalogue is in stock. Gravity does not track prices daily: check mayflower.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mayflower discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mayflower advertises on Facebook and Instagram and on Google, where its offers often run. Check mayflower.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mayflower?
Mayflower sells on its own website, mayflower.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mayflower?
Gravity by Benchr records a company based in Kolding, Denmark, founded in 1951 according to LinkedIn, on a domain registered in 1999, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mayflower doing well?
Yes. Gravity by Benchr estimates about 42,200 visits to mayflower.dk in September 2026, down 35% in a month and up 38% over three months. Mayflower ranks #36 of 419 Hobbies & Creative Arts brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mayflower use?
Gravity by Benchr identifies mayflower.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mayflower's ad budget?
Gravity by Benchr does not publish a spend figure for Mayflower on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Denmark?
Among Hobbies & Creative Arts brands in Denmark in the Gravity by Benchr index, Mayflower ranks #36 of 419 by estimated traffic. Its closest competitors on the same market are G&M Danmark, Tyger & Textil, Popknit, Puff and Pencil and MY FAVOURITE THINGS knitwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mayflower.