Brand page · Clothing Accessories · United Kingdom
McCalls: 32.3k visits a month, 5 active Meta ads, Gravity score 663.
McCalls — McCalls Highlandwear is a Scottish company that sells kilts, outfit hires, accessories and bespoke highlandwear, offering 100s of tartans and Scottish giftware. In September 2026 mccalls.co.uk drew an estimated 32.3k visits, down 10% on the month before. It ranks #310 of 6,238 Clothing Accessories brands in United Kingdom and holds a 4.7 Trustpilot rating over 809 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 243 peers: Clothing Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
McCalls Highlandwear is a Scottish company that sells kilts, outfit hires, accessories and bespoke highlandwear, offering 100s of tartans and Scottish giftware.
01 · Traffic
How much traffic McCalls gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
McCalls drew an estimated 32.3k visits in September 2026, down 10% on the month before and up 34% over three months.
- Worldwide#246,801of 4.5m sites · Top 10%
- In United Kingdom#12,901of 192k sites · Top 10%
- Clothing Accessories, worldwide#3,521of 85,207 brands · Top 5%
- Clothing Accessories, United Kingdom#310of 6,238 brands · Top 5%
32.3k
estimated visits in September
1 mo ▼ −10.3%4 mo ▲ +33.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about McCalls.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
McCalls holds 4.7 out of 5 on Trustpilot over 809 reviews, 46 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places McCalls in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Kilt Shop and Hire
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What McCalls sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
McCalls sells on Shopify, 93% of its catalogue in stock. The best seller is Modern Pride Ribbon, at £0.80–£1.30, followed by *Ex-Hire* Silver Grey Contemporary Jacket & Waistcoat and White Pride of Scotland Dress Shirt - Standard Fit.
#1Modern Pride RibbonMcCalls£0.80–£1.30In stock
#2*Ex-Hire* Silver Grey Contemporary Jacket & WaistcoatMcCalls£149.00In stock
#3White Pride of Scotland Dress Shirt - Standard FitMcCalls£40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places McCalls in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 6% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$68.83
- Currency
- GBP
04 · Ads
What McCalls is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
McCalls runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Pride Black Day Leather BrogueMcCalls Highlandwear15 Sept 2026image
20% OFFMcCalls Highlandwear13 Jul 2026image
20% OFFMcCalls Highlandwear10 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026McCalls Ltdverified
Text ad20 Oct 2026McCalls Ltdverified
Text ad20 Oct 2026McCalls Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about McCalls.
The creators who tag @mccalls_highlandwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mccalls_highlandwear on Instagram, led by House of Cheviot: (13.7k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHouse of Cheviot:@houseofcheviot · 🇬🇧 GB | Fashion style luxury Creator | 13.7k | 3.4% | 2 | Tagged @mccalls_highlandwear |
06 · Competitors according to Gravity
Who McCalls competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for McCalls among Clothing Accessories brands in United Kingdom. The closest is Mrs Bow Tie, then Belfast Bow Company, Van Buck England, Crossrow London, Tie Doctor, Soho Scarves.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mrs Bow Tiemrsbowtie.com | |||||||
| Belfast Bow Companybelfastbowcompany.com | |||||||
| Van Buck Englandvanbuckengland.com | |||||||
| Crossrow Londoncrossrow.co.uk | |||||||
| Tie Doctortie-doctor.co.uk | |||||||
| Soho Scarvessoho-scarves.com |
07 · Company
The company behind McCalls.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
McCalls is a company based in Aberdeen, United Kingdom, founded in 1887 according to LinkedIn, on a domain registered in December 1994. It employs about 61 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Aberdeen
- Founded
- 1887, per LinkedIn
- Domain registered
- 2 Dec 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 61 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mccalls.co.uk · Shopify · GBP
- Catalogue
- 293 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about McCalls
What people ask Google about McCalls.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is McCalls a legit company?
According to Gravity by Benchr, McCalls is a brand based in Aberdeen, United Kingdom: its website has existed since December 1994, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 61 people on LinkedIn, it has 7,615 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
McCalls reviews: is it worth it?
Customers rate McCalls 4.7 out of 5 on Trustpilot over 809 reviews, 46 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is McCalls?
McCalls Highlandwear is a Scottish company that sells kilts, outfit hires, accessories and bespoke highlandwear, offering 100s of tartans and Scottish giftware. Gravity by Benchr classifies it under Clothing Accessories, with Neckties making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is McCalls expensive?
McCalls' best seller, Modern Pride Ribbon, sells from £0.80 to £1.30 on mccalls.co.uk. 93% of the catalogue is in stock. Gravity does not track prices daily: check mccalls.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
McCalls promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: McCalls advertises on Facebook and Instagram and on Google, where its offers often run. Check mccalls.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy McCalls?
McCalls sells on its own website, mccalls.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind McCalls?
Gravity by Benchr records a company based in Aberdeen, United Kingdom, founded in 1887 according to LinkedIn, on a domain registered in 1994, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is McCalls doing well?
Yes. Gravity by Benchr estimates about 32,300 visits to mccalls.co.uk in September 2026, down 10% in a month and up 34% over three months. McCalls ranks #310 of 6,238 Clothing Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does McCalls use?
Gravity by Benchr identifies mccalls.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is McCalls' ad budget?
Gravity by Benchr does not publish a spend figure for McCalls on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United Kingdom?
Among Clothing Accessories brands in United Kingdom in the Gravity by Benchr index, McCalls ranks #310 of 6,238 by estimated traffic. Its closest competitors on the same market are Mrs Bow Tie, Belfast Bow Company, Van Buck England, Crossrow London and Tie Doctor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McCalls.