1. Gravity
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  3. Health & Beauty
  4. Personal Care
  5. McCauley

Brand page · Personal Care · Ireland

McCauley Top 5% worldwide Top 5% in Ireland Top 5% in Personal Care Top 5% in Personal Care in Ireland
mccauley.ie·🇮🇪 Ireland· Magento

McCauley traffic, ads & competitors 51.5k visits a month, 41 active Meta ads, Gravity score 721.

McCauley — McCauley Pharmacy is an Irish health and beauty pharmacy that sells skincare, beauty products, vitamins, hair care, and pharmacy services with 35 stores nationwide. In September 2026 mccauley.ie drew an estimated 51.5k visits, down 11% on the month before. It ranks #20 of 595 Personal Care brands in Ireland and holds a 4.7 Trustpilot rating over 2,224 reviews.

mccauley.ie@mccauleypharmacy 35.5kLinkedIn 5.3kTrustpilot 4.7Meta Ad Library 41

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
51.5k
−11% vs. August 2026
Instagram followers
35.5k
4,427 posts · @mccauleypharmacy
Trustpilot
4.7
2,224 reviews · 4 in 12 months
Meta ads
41
active · on Google since 2022
Products
—
Data not available
Rank in Ireland
#20
of 595 in Personal Care
LinkedIn
5.3k
followers · 199 employees
Earned media value
—
Data not available

Gravity score

721/ 1000 · 8 of 10 indicators rated
Brand Power714
Momentum642
Performance808

Percentiles within 24 peers: Personal Care brands in Ireland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

McCauley Pharmacy is an Irish health and beauty pharmacy that sells skincare, beauty products, vitamins, hair care, and pharmacy services with 35 stores nationwide.

01 · Traffic

McCauley website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

McCauley drew an estimated 51.5k visits in September 2026, down 11% on the month before and up 24% over three months.

  • Worldwide#165,844of 4.5m sites · Top 5%
  • In Ireland#442of 14.2k sites · Top 5%
  • Personal Care, worldwide#8,406of 215,119 brands · Top 5%
  • Personal Care, Ireland#20of 595 brands · Top 5%
Monthly visitssource Sept 2026

51.5k

estimated visits in September

1 mo ▼ −11.5%4 mo ▲ +23.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

McCauley reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

McCauley holds 4.7 out of 5 on Trustpilot over 2,224 reviews, 4 of them in the last twelve months: 91% of customers give five stars and 3% one star. That volume places McCauley in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 2,224 reviews · 4 in 12 months
Top 5% review volumeTop 10% rating quality
5 ★91%
4 ★3%
3 ★1%
2 ★1%
1 ★3%

Vitamin and Supplements Store Beauty Supply Store Pharmacy Cosmetics Store Drug Store Perfume Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

McCauley best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read McCauley's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Health Care2%
Health & Beauty1%

The dominant category places McCauley in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

McCauley influencers

The creators who tag @mccauleypharmacy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @mccauleypharmacy on Instagram, led by AYA (12.9k followers, 1.5% engagement).

Influencersaccounts tagging @mccauleypharmacy · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAYA@ayasupplements · 🇮🇪 IEFitness sport bodybuilding Creator12.9k1.5%3Tagged @mccauleypharmacy
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

McCauley competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for McCauley among Personal Care brands in Ireland. The closest is Anika, then Bestkosmetik, Eden Pharma, FrenchPharmacy, dermofarma.es, lilidrogerie.gr.

CompetitorsPersonal Care · Ireland · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Anikaanikashop.com.ar
Bestkosmetikbest-kosmetik.de
Eden Pharmaedenpharma.tn
FrenchPharmacyfrenchpharmacy.ru
dermofarma.esdermofarma.es
lilidrogerie.grlilidrogerie.gr
Competitors Gravity finds for McCauley. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare McCauley with Anika

07 · Company

Who is behind McCauley?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

McCauley is a company based in Ireland. It employs about 199 people.

Legal entityGravity index, Nov 2026
Entity country
🇮🇪 Ireland
Employees
199 on LinkedIn
DistributionGravity index, Nov 2026
Own store
mccauley.ie · Magento
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about McCauley

What people ask Google about McCauley.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is McCauley legit or a scam?

According to Gravity by Benchr, McCauley is a brand based in Ireland: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 199 people on LinkedIn, it has 35,458 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

McCauley reviews: is it worth it?

Customers rate McCauley 4.7 out of 5 on Trustpilot over 2,224 reviews, 4 of them in the last twelve months: 91% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is McCauley known for?

McCauley Pharmacy is an Irish health and beauty pharmacy that sells skincare, beauty products, vitamins, hair care, and pharmacy services with 35 stores nationwide. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a McCauley discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: McCauley advertises on Facebook and Instagram and on Google, where its offers often run. Check mccauley.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy McCauley?

McCauley sells on its own website, mccauley.ie, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns McCauley?

Gravity by Benchr records a company based in Ireland, with 199 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is McCauley doing well?

Yes. Gravity by Benchr estimates about 51,500 visits to mccauley.ie in September 2026, down 11% in a month and up 24% over three months. McCauley ranks #20 of 595 Personal Care brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does McCauley use?

Gravity by Benchr identifies mccauley.ie as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does McCauley spend on Meta ads?

Gravity by Benchr does not publish a spend figure for McCauley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Ireland?

Among Personal Care brands in Ireland in the Gravity by Benchr index, McCauley ranks #20 of 595 by estimated traffic. Its closest competitors on the same market are Anika, Bestkosmetik, Eden Pharma, FrenchPharmacy and dermofarma.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McCauley.