Brand page · Tables · Australia
McPhails Furniture: 169k visits a month, 226 active Meta ads, Gravity score 520.
McPhails Furniture — McPhails Furniture is an online furniture and homeware retailer based in Regional Victoria, offering living, bedroom, lounge, outdoor and dining room furniture with fast deliveries across Victoria, NSW, ACT, SA, and Queensland. In September 2026 mcphails.com.au drew an estimated 169k visits. It ranks #7 of 444 Tables brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Tables brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
McPhails Furniture is an online furniture and homeware retailer based in Regional Victoria, offering living, bedroom, lounge, outdoor and dining room furniture with fast deliveries across Victoria, NSW, ACT, SA, and Queensland.
01 · Traffic
How much traffic McPhails Furniture gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
McPhails Furniture drew an estimated 169k visits in September 2026 and up 11% over three months.
- Worldwide#60,233of 4.5m sites · Top 5%
- In Australia#1,255of 105k sites · Top 5%
- Tables, worldwide#105of 13,535 brands · Top 1%
- Tables, Australia#7of 444 brands · Top 5%
169k
estimated visits in September
1 mo ▼ −0.1%4 mo ▲ +11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about McPhails Furniture.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
McPhails Furniture holds 2.8 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Furniture Store Furniture Accessories Living Room Furniture Store Office Furniture Store Bedroom Furniture Store Sofa Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What McPhails Furniture sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
McPhails Furniture sells on Shopify, 100% of its catalogue in stock. The best seller is Jack Rabbit Figurine w/ Scarf & Basket - Large, at A$399.00, followed by Diamond Deluxe Mattress and Guardsman Wood Filler Sticks.
#1Jack Rabbit Figurine w/ Scarf & Basket - LargeMcPhails FurnitureA$399.00In stock
#2Diamond Deluxe MattressMcPhails FurnitureA$419.30–A$909.30In stock
#3Guardsman Wood Filler SticksMcPhails FurnitureA$14.98In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places McPhails Furniture in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 46% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,219.97
- Currency
- AUD
04 · Ads
What McPhails Furniture is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
McPhails Furniture runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Macedon Tv Unit w/ Niche - MediumMcPhails Furniture7 Oct 2026image
Made For Long Lunches OutsideMcPhails Furniture6 Oct 2026video
Victoria Armchair - Dark GreyMcPhails Furniture6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Taylor J McPhailverified
Text ad20 Oct 2026Taylor J McPhailverified
Text ad20 Oct 2026Taylor J McPhailverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about McPhails Furniture.
The creators who tag @mcphailsfurniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who McPhails Furniture competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for McPhails Furniture among Tables brands in Australia. The closest is ifurniture Australia, then B2C Furniture, The A2Z Furniture, Luxo Living, Lounge Lovers, Fantastic Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ifurniture Australiaifurniture.com.au | |||||||
| B2C Furnitureb2cfurniture.com.au | |||||||
| The A2Z Furniturethea2zfurniture.com | |||||||
| Luxo Livingluxoliving.com.au | |||||||
| Lounge Loversloungelovers.com.au | |||||||
| Fantastic Furniturefantasticfurniture.com.au |
07 · Company
The company behind McPhails Furniture.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
McPhails Furniture is a company based in Wangaratta, Australia. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Wangaratta
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mcphails.com.au · Shopify · AUD
- Catalogue
- 232 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about McPhails Furniture
What people ask Google about McPhails Furniture.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is McPhails Furniture a legit company?
According to Gravity by Benchr, McPhails Furniture is a brand based in Wangaratta, Australia: it sells on a Shopify store, it employs 12 people on LinkedIn, it has 43,676 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is McPhails Furniture known for?
McPhails Furniture is an online furniture and homeware retailer based in Regional Victoria, offering living, bedroom, lounge, outdoor and dining room furniture with fast deliveries across Victoria, NSW, ACT, SA, and Queensland. Gravity by Benchr classifies it under Tables, with Accent Tables making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
McPhails Furniture prices: how much is it?
McPhails Furniture's best seller, Jack Rabbit Figurine w/ Scarf & Basket - Large, sells A$399.00 on mcphails.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check mcphails.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
McPhails Furniture promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: McPhails Furniture advertises on Facebook and Instagram and on Google, where its offers often run. Check mcphails.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy McPhails Furniture?
McPhails Furniture sells on its own website, mcphails.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns McPhails Furniture?
Gravity by Benchr records a company based in Wangaratta, Australia, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is McPhails Furniture growing?
Yes. Gravity by Benchr estimates about 169,200 visits to mcphails.com.au in September 2026, down 0% in a month and up 11% over three months. McPhails Furniture ranks #7 of 444 Tables brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does McPhails Furniture use?
Gravity by Benchr identifies mcphails.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does McPhails Furniture spend on Meta ads?
Gravity by Benchr does not publish a spend figure for McPhails Furniture on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tables brands in Australia?
Among Tables brands in Australia in the Gravity by Benchr index, McPhails Furniture ranks #7 of 444 by estimated traffic. Its closest competitors on the same market are ifurniture Australia, B2C Furniture, The A2Z Furniture, Luxo Living and Lounge Lovers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McPhails Furniture.