Brand page · Clothing · Italy
MCS: 36.6k visits a month, 60 active Meta ads, Gravity score 537.
MCS — MCS is an American West lifestyle brand that designs and sells men's clothing including outerwear, knitwear, shirts, polo shirts, t-shirts, pants, denim, and accessories. The brand combines American West lifestyle with Italian design. In September 2026 mcs.com drew an estimated 36.6k visits, up 29% on the month before. It ranks #250 of 5,997 Clothing brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MCS is an American West lifestyle brand that designs and sells men's clothing including outerwear, knitwear, shirts, polo shirts, t-shirts, pants, denim, and accessories. The brand combines American West lifestyle with Italian design.
01 · Traffic
How much traffic MCS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MCS drew an estimated 36.6k visits in September 2026, up 29% on the month before and down 7% over three months.
- Worldwide#222,299of 4.5m sites · Top 5%
- In Italy#5,143of 138k sites · Top 5%
- Clothing, worldwide#21,230of 459,295 brands · Top 5%
- Clothing, Italy#250of 5,997 brands · Top 5%
36.6k
estimated visits in September
1 mo ▲ +28.6%4 mo ▼ −6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MCS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MCS holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MCS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MCS sells on Shopify, 95% of its catalogue in stock. The best seller is Solid Color T-Shirt - Dark Olive, at €19.50, followed by Solid Color T-Shirt - Navy Blue and 100% Cotton Piqué Polo - Dark Olive.
#1Solid Color T-Shirt - Dark OliveMCS€19.50In stock
#2Solid Color T-Shirt - Navy BlueMCS€19.50In stock
#3100% Cotton Piqué Polo - Dark OliveMCS€29.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MCS in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 8% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$122.08
- Currency
- EUR
04 · Ads
What MCS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MCS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Cardigan Fair Isle in Misto Lana - Multicolor Blue Fairislesmcs5 Oct 2026image
Il tuo prossimo capo preferitomcs5 Oct 2026image
Camicia Western - Dark Bluemcs5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026NEMESIS SRLverified
Image ad20 Oct 2026NEMESIS SRLverified
Text ad20 Oct 2026NEMESIS SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MCS.
The creators who tag @mcs_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mcs_official on Instagram, led by Stefano Sala 🎬 (314k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStefano Sala 🎬@stevenlivingroom · 🇮🇹 IT | Cinema series pop culture Creator | 314k | 0.2% | 3 | Tagged @mcs_official |
06 · Competitors according to Gravity
Who MCS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MCS among Clothing brands in Italy. The closest is The Quartermaster, then Lomalab, Settimo Cielo, filafilshop, Sottotono, Tulum Esencial.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Quartermasterthequartermaster.it | |||||||
| Lomalablomalab.store | |||||||
| Settimo Cielosettimo-cielo.it | |||||||
| filafilshopfilafilshop.it | |||||||
| Sottotonosottotono.it | |||||||
| Tulum Esencialtulumesencial.com |
07 · Company
The company behind MCS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MCS is a company based in Montebelluna, Italy, on a domain registered in September 1988. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Montebelluna
- Founded
- Data not available
- Domain registered
- 15 Sept 1988
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mcs.com · Shopify · EUR
- Catalogue
- 275 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MCS
What people ask Google about MCS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MCS legit or a scam?
According to Gravity by Benchr, MCS is a brand based in Montebelluna, Italy: its website has existed since September 1988, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 17,612 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MCS?
MCS is an American West lifestyle brand that designs and sells men's clothing including outerwear, knitwear, shirts, polo shirts, t-shirts, pants, denim, and accessories. The brand combines American West lifestyle with Italian design. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MCS cost?
MCS' best seller, Solid Color T-Shirt - Dark Olive, sells €19.50 on mcs.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check mcs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MCS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MCS advertises on Facebook and Instagram and on Google, where its offers often run. Check mcs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MCS?
MCS sells on its own website, mcs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MCS?
Gravity by Benchr records a company based in Montebelluna, Italy, whose domain was registered in 1988, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MCS growing?
Not at the moment. Gravity by Benchr estimates about 36,600 visits to mcs.com in September 2026, up 29% in a month and down 7% over three months. MCS ranks #250 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MCS use?
Gravity by Benchr identifies mcs.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MCS' ad budget?
Gravity by Benchr does not publish a spend figure for MCS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, MCS ranks #250 of 5,997 by estimated traffic. Its closest competitors on the same market are The Quartermaster, Lomalab, Settimo Cielo, filafilshop and Sottotono. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MCS.