Brand page · Personal Care · United Kingdom
mdlondon: 55.2k visits a month, 84 active Meta ads, Gravity score 658.
mdlondon — mdlondon is a brand of professional hair tools and styling products founded by hairstylist Michael Douglas, offering hair dryers, straighteners, heated brushes and other styling accessories for all hair types. In September 2026 mdlondon.com drew an estimated 55.2k visits, up 32% on the month before. It ranks #341 of 8,226 Personal Care brands in United Kingdom and holds a 3.5 Trustpilot rating over 61 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
mdlondon is a brand of professional hair tools and styling products founded by hairstylist Michael Douglas, offering hair dryers, straighteners, heated brushes and other styling accessories for all hair types.
01 · Traffic
How much traffic mdlondon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mdlondon drew an estimated 55.2k visits in September 2026, up 32% on the month before and up 58% over three months.
- Worldwide#156,186of 4.5m sites · Top 5%
- In United Kingdom#8,219of 192k sites · Top 5%
- Personal Care, worldwide#7,874of 215,119 brands · Top 5%
- Personal Care, United Kingdom#341of 8,226 brands · Top 5%
55.2k
estimated visits in September
1 mo ▲ +31.7%4 mo ▲ +58.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mdlondon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mdlondon holds 3.5 out of 5 on Trustpilot over 61 reviews, 31 of them in the last twelve months: 66% of customers give five stars and 23% one star. That volume places mdlondon in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mdlondon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
mdlondon sells on Shopify, 98% of its catalogue in stock. The best seller is WAVE Heated Styling Brush, at £129.00, followed by BLOW Hair Dryer, diffuser + nozzle and THE 1 - Hair Primer.
#1WAVE Heated Styling Brushmdlondon£129.00In stock
#2BLOW Hair Dryer, diffuser + nozzlemdlondon£199.00In stock
#3THE 1 - Hair Primermdlondon£15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places mdlondon in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 66% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$99.27
- Currency
- GBP
04 · Ads
What mdlondon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mdlondon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
mdlondonmdlondon4 Oct 2026image
Get salon curls with easemdlondon4 Oct 2026video
Shop STRAIT for £80 for a limited timemdlondon3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MDLDN Ltdverified
Text ad20 Oct 2026MDLDN Ltdverified
Image ad20 Oct 2026MDLDN Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mdlondon.
The creators who tag @mdlondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mdlondon on Instagram, led by HAIRCON (10.8k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHAIRCON@hairconshow · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10.8k | 1.1% | 3 | Tagged @mdlondon |
06 · Competitors according to Gravity
Who mdlondon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mdlondon among Personal Care brands in United Kingdom. The closest is Dr Groot, then Heist, K18 Hair, DivaProStyling, Windle London, Bellissima Italia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dr Groottrydrgroot.com | |||||||
| Heistheistof.london | |||||||
| K18 Hairk18hair.co.uk | |||||||
| DivaProStylingdivapro.co.uk | |||||||
| Windle Londonwindlelondon.com | |||||||
| Bellissima Italiabellissimaitalia.co.uk |
07 · Company
The company behind mdlondon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mdlondon is a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in April 2004. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2022, per LinkedIn
- Domain registered
- 2 Apr 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mdlondon.com · Shopify · GBP
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mdlondon
What people ask Google about mdlondon.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mdlondon legit?
According to Gravity by Benchr, mdlondon is a brand based in London, United Kingdom: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 281,038 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about mdlondon?
Customers rate mdlondon 3.5 out of 5 on Trustpilot over 61 reviews, 31 of them in the last twelve months: 66% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is mdlondon known for?
mdlondon is a brand of professional hair tools and styling products founded by hairstylist Michael Douglas, offering hair dryers, straighteners, heated brushes and other styling accessories for all hair types. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
mdlondon prices: how much is it?
mdlondon's best seller, WAVE Heated Styling Brush, sells £129.00 on mdlondon.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check mdlondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a mdlondon discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: mdlondon advertises on Facebook and Instagram and on Google, where its offers often run. Check mdlondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy mdlondon?
mdlondon sells on its own website, mdlondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind mdlondon?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2004, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is mdlondon growing?
Yes. Gravity by Benchr estimates about 55,200 visits to mdlondon.com in September 2026, up 32% in a month and up 58% over three months. mdlondon ranks #341 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does mdlondon use?
Gravity by Benchr identifies mdlondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does mdlondon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for mdlondon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, mdlondon ranks #341 of 8,226 by estimated traffic. Its closest competitors on the same market are Dr Groot, Heist, K18 Hair, DivaProStyling and Windle London. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mdlondon.