Brand page · Personal Care · Australia
MECCA: 31k visits a month, 216 active Meta ads, Gravity score 662.
MECCA — MECCA Brands is an Australian beauty retailer offering makeup, skincare, fragrance, hair and body products from over 200 brands. In September 2026 mecca.com.au drew an estimated 31k visits, down 11% on the month before. It ranks #301 of 6,103 Personal Care brands in Australia and holds a 2.8 Trustpilot rating over 192 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MECCA Brands is an Australian beauty retailer offering makeup, skincare, fragrance, hair and body products from over 200 brands.
01 · Traffic
How much traffic MECCA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MECCA drew an estimated 31k visits in September 2026, down 11% on the month before and up 56% over three months.
- Worldwide#255,828of 4.5m sites · Top 10%
- In Australia#6,753of 105k sites · Top 10%
- Personal Care, worldwide#13,027of 215,119 brands · Top 10%
- Personal Care, Australia#301of 6,103 brands · Top 5%
31k
estimated visits in September
1 mo ▼ −10.7%4 mo ▲ +56.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MECCA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MECCA holds 2.8 out of 5 on Trustpilot over 192 reviews, 40 of them in the last twelve months: 30% of customers give five stars and 54% one star. That volume places MECCA in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Cosmetics Industry Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MECCA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MECCA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MECCA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What MECCA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MECCA runs Meta ads on Facebook, Instagram, Threads.
Shop new beauty at MECCA.MECCA8 Oct 2026image
Shop new beauty at MECCA.MECCA8 Oct 2026image
Shop new beauty at MECCA.MECCA8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about MECCA.
The creators who tag @meccabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @meccabeauty on Instagram, led by MECCA COSMETICA (58.9k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMECCA COSMETICA@meccacosmetica · 🇦🇺 AU | Beauty cosmetics skincare Creator | 58.9k | 1.1% | 13 | Tagged @meccabeauty |
06 · Competitors according to Gravity
Who MECCA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MECCA among Personal Care brands in Australia. The closest is AZI, then laboutiqueducoiffeur.ch, Magic Beauty, 123Optic, moysalon.ru, Utseende.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AZIazi.ua | |||||||
| laboutiqueducoiffeur.chlaboutiqueducoiffeur.ch | |||||||
| Magic Beautymagicbeauty.rs | |||||||
| 123Optic123optic.com | |||||||
| moysalon.rumoysalon.ru | |||||||
| Utseende.noutseende.no |
07 · Company
The company behind MECCA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MECCA is a company based in Australia, founded in 1997 according to LinkedIn. It employs about 4,183 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1997, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,183 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mecca.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MECCA
What people ask Google about MECCA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MECCA legit or a scam?
According to Gravity by Benchr, MECCA is a brand based in Australia: it employs 4,183 people on LinkedIn, it has 1,057,117 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MECCA reviews
Customers rate MECCA 2.8 out of 5 on Trustpilot over 192 reviews, 40 of them in the last twelve months: 30% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MECCA?
MECCA Brands is an Australian beauty retailer offering makeup, skincare, fragrance, hair and body products from over 200 brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
MECCA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MECCA advertises on Facebook and Instagram, where its offers often run. Check mecca.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind MECCA?
Gravity by Benchr records a company based in Australia, founded in 1997 according to LinkedIn, with 4,183 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MECCA growing?
Yes. Gravity by Benchr estimates about 31,000 visits to mecca.com.au in September 2026, down 11% in a month and up 56% over three months. MECCA ranks #301 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does MECCA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MECCA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, MECCA ranks #301 of 6,103 by estimated traffic. Its closest competitors on the same market are AZI, laboutiqueducoiffeur.ch, Magic Beauty, 123Optic and moysalon.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MECCA.