Brand page · Clothing · Australia
MÉLANI: 42.3k visits a month, 64 active Meta ads, Gravity score 493.
MÉLANI — Melani the label is an Australian made fashion brand offering evening wear including dresses, tops, skirts, pants, and accessories. In September 2026 melanithelabel.com drew an estimated 42.3k visits, up 11% on the month before. It ranks #3,182 of 97,158 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Melani the label is an Australian made fashion brand offering evening wear including dresses, tops, skirts, pants, and accessories.
01 · Traffic
How much traffic MÉLANI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MÉLANI drew an estimated 42.3k visits in September 2026, up 11% on the month before and down 19% over three months.
- Worldwide#196,295of 4.5m sites · Top 5%
- In United States#62,394of 1.2m sites · Top 10%
- Clothing, worldwide#18,862of 459,295 brands · Top 5%
- Clothing, United States#3,182of 97,158 brands · Top 5%
42.3k
estimated visits in September
1 mo ▲ +10.9%4 mo ▼ −18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MÉLANI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MÉLANI holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
e-Commerce Solution Provider Web designer e-Commerce Service e-Commerce Agency Website Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MÉLANI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MÉLANI sells on Shopify, 97% of its catalogue in stock. The best seller is CONSTANTINA, at A$239.00, followed by AHRIA CROP and AHRIA CROP.
#1CONSTANTINAMÉLANIA$239.00In stock
#2AHRIA CROPMÉLANIA$129.00In stock
#3AHRIA CROPMÉLANIA$119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MÉLANI in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 87% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$159.71
- Currency
- AUD
04 · Ads
What MÉLANI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MÉLANI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
SORBET & AQUA RestockedMelani the label7 Oct 2026video
New season styles just landedMelani the label7 Oct 2026video
Shop Your Birthday Look ✨Melani the label7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026melani & co pty ltdverified
Image ad20 Oct 2026melani & co pty ltdverified
Text ad20 Oct 2026melani & co pty ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MÉLANI.
The creators who tag @melanithelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @melanithelabel on Instagram, led by SOFIA CONSTANTINA KAPIRIS 🧿 (70.1k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSOFIA CONSTANTINA KAPIRIS 🧿@sofiackapiris · 🇬🇷 GR | Fashion style luxury Creator | 70.1k | 0.9% | 5 | Tagged @melanithelabel |
06 · Competitors according to Gravity
Who MÉLANI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MÉLANI among Clothing brands in Australia. The closest is BENNI., then BY JOHNNY., M A Y E, SNDYS US, THIRD FORM, BUSANA STUDIOS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BENNI.benni.com.au | |||||||
| BY JOHNNY.byjohnny.com.au | |||||||
| M A Y Emayethelabel.com | |||||||
| SNDYS USsndysthelabel.com | |||||||
| THIRD FORMthirdform.com.au | |||||||
| BUSANA STUDIOSbusanastudios.com.au |
07 · Company
The company behind MÉLANI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MÉLANI is a company based in Glynde, Australia, founded in 2017 according to LinkedIn, on a domain registered in March 2020. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Glynde
- Founded
- 2017, per LinkedIn
- Domain registered
- 11 Mar 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- melanithelabel.com · Shopify · AUD
- Catalogue
- 213 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MÉLANI
What people ask Google about MÉLANI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MÉLANI legit or a scam?
According to Gravity by Benchr, MÉLANI is a brand based in Glynde, Australia: its website has existed since March 2020, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 478,022 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MÉLANI?
Melani the label is an Australian made fashion brand offering evening wear including dresses, tops, skirts, pants, and accessories. Gravity by Benchr classifies it under Clothing, with Dresses making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MÉLANI cost?
MÉLANI's best seller, CONSTANTINA, sells A$239.00 on melanithelabel.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check melanithelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MÉLANI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MÉLANI advertises on Facebook and Instagram and on Google, where its offers often run. Check melanithelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MÉLANI?
MÉLANI sells on its own website, melanithelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MÉLANI?
Gravity by Benchr records a company based in Glynde, Australia, founded in 2017 according to LinkedIn, on a domain registered in 2020, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MÉLANI doing well?
Not at the moment. Gravity by Benchr estimates about 42,300 visits to melanithelabel.com in September 2026, up 11% in a month and down 19% over three months. MÉLANI ranks #3,182 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MÉLANI use?
Gravity by Benchr identifies melanithelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MÉLANI's ad budget?
Gravity by Benchr does not publish a spend figure for MÉLANI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, MÉLANI ranks #3,182 of 97,158 by estimated traffic. Its closest competitors on the same market are BENNI., BY JOHNNY., M A Y E, SNDYS US and THIRD FORM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MÉLANI.