Brand page · Clothing · Germany
MELA: 49.1k visits a month, 8 active Meta ads, Gravity score 492.
MELA — MELA is a German brand that sells sustainable clothing, accessories, socks, and home products made from 100% certified organic cotton. In September 2026 melawear.de drew an estimated 49.1k visits, down 18% on the month before. It ranks #312 of 7,326 Clothing brands in Germany and holds a 2.5 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 283 peers: Clothing brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MELA is a German brand that sells sustainable clothing, accessories, socks, and home products made from 100% certified organic cotton.
01 · Traffic
How much traffic MELA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MELA drew an estimated 49.1k visits in September 2026, down 18% on the month before and down 10% over three months.
- Worldwide#172,562of 4.5m sites · Top 5%
- In Germany#7,782of 184k sites · Top 5%
- Clothing, worldwide#16,591of 459,295 brands · Top 5%
- Clothing, Germany#312of 7,326 brands · Top 5%
49.1k
estimated visits in September
1 mo ▼ −17.8%4 mo ▼ −10.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MELA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MELA holds 2.5 out of 5 on Trustpilot over 15 reviews, 5 of them in the last twelve months: 27% of customers give five stars and 53% one star.
Clothing Store Sportswear Store Children's Clothing Store Shoe Store Women's Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MELA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MELA sells on Shopify, 89% of its catalogue in stock. The best seller is Ribbed Socks 2 Pack, at €9.00–€12.90, followed by Ribbed Socks 4 Pack and T-Shirt AVAN.
#2Ribbed Socks 2 PackMELA€9.00–€12.90In stock
#3Ribbed Socks 4 PackMELA€13.90–€19.90In stock
T-Shirt AVANMELA€23.90–€29.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MELA in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 70% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$80.73
- Currency
- EUR
04 · Ads
What MELA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MELA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
MelawearMelawear5 Oct 2026image
Flanell Bettwäsche Set Style HIMANSHUMelawear24 Sept 2026image
NEU: Herbst/ Winter StylesMelawear24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026mela wear GmbHverified
Text ad20 Oct 2026mela wear GmbHverified
Image ad20 Oct 2026mela wear GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MELA.
The creators who tag @melawear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @melawear on Instagram, led by K O M O D O (21.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KK O M O D O@komodofashion · 🇬🇧 GB | Fashion style luxury Creator | 21.5k | 0.1% | 1 | Tagged @melawear |
06 · Competitors according to Gravity
Who MELA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MELA among Clothing brands in Germany. The closest is Trachtenflirt, then mamell, FYNCH-HATTON, wijld, brokeundschoen.de, rootatelier™.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Trachtenflirttrachtenflirt.de | |||||||
| mamellmamell.de | |||||||
| FYNCH-HATTONfynch-hatton.de | |||||||
| wijldwijld.com | |||||||
| brokeundschoen.debrokeundschoen.de | |||||||
| rootatelier™rootatelier.com |
07 · Company
The company behind MELA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MELA is a company based in Kassel, Germany, founded in 2014 according to LinkedIn. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Kassel
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- melawear.de · Shopify · EUR
- Catalogue
- 143 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MELA
What people ask Google about MELA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MELA legit or a scam?
According to Gravity by Benchr, MELA is a brand based in Kassel, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 25,825 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MELA reviews
Customers rate MELA 2.5 out of 5 on Trustpilot over 15 reviews, 5 of them in the last twelve months: 27% give five stars, 53% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MELA sell?
MELA is a German brand that sells sustainable clothing, accessories, socks, and home products made from 100% certified organic cotton. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MELA expensive?
MELA's best seller, Ribbed Socks 2 Pack, sells from €9.00 to €12.90 on melawear.de. 89% of the catalogue is in stock. Gravity does not track prices daily: check melawear.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MELA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MELA advertises on Facebook and Instagram and on Google, where its offers often run. Check melawear.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MELA?
MELA sells on its own website, melawear.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MELA?
Gravity by Benchr records a company based in Kassel, Germany, founded in 2014 according to LinkedIn, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MELA growing?
Not at the moment. Gravity by Benchr estimates about 49,100 visits to melawear.de in September 2026, down 18% in a month and down 10% over three months. MELA ranks #312 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MELA use?
Gravity by Benchr identifies melawear.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MELA's ad budget?
Gravity by Benchr does not publish a spend figure for MELA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, MELA ranks #312 of 7,326 by estimated traffic. Its closest competitors on the same market are Trachtenflirt, mamell, FYNCH-HATTON, wijld and brokeundschoen.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MELA.