Brand page · Outdoor Recreation · Australia

Melbourne Powered Top 5% worldwide Top 5% in Australia Top 5% in Outdoor Recreation Top 5% in Outdoor Recreation in Australia
melbournepowered.com.au·🇦🇺 Ascot Vale, Australia· Shopify

Melbourne Powered: 52.5k visits a month, 18 active Meta ads, Gravity score 507.

Melbourne Powered — Melbourne Powered is an electric bike specialist store that sells electric bikes, e-scooters, and related accessories, offering servicing and repairs for all types of bikes. In September 2026 melbournepowered.com.au drew an estimated 52.5k visits, down 35% on the month before. It ranks #98 of 2,854 Outdoor Recreation brands in Australia.

melbournepowered.com.au@melbournepowered 3.6kFacebookLinkedIn 68Trustpilot 3.3Meta Ad Library 18

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
52.5k
−35% vs. August 2026
Instagram followers
3.6k
594 posts · @melbournepowered
Trustpilot
3.3
1 review
Meta ads
18
active · on Google since 2024
Products
47%
in stock · 382 collections
Rank in Australia
#98
of 2,854 in Outdoor Recreation
LinkedIn
68
followers · 7 employees
Earned media value
€1.2k
per month, Instagram

Gravity score

507/ 1000 · 9 of 10 indicators rated
Brand Power554
Momentum511
Performance455

Percentiles within 152 peers: Outdoor Recreation brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Melbourne Powered is an electric bike specialist store that sells electric bikes, e-scooters, and related accessories, offering servicing and repairs for all types of bikes.

01 · Traffic

How much traffic Melbourne Powered gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Melbourne Powered drew an estimated 52.5k visits in September 2026, down 35% on the month before and down 14% over three months.

  • Worldwide#163,234of 4.5m sites · Top 5%
  • In Australia#3,956of 105k sites · Top 5%
  • Outdoor Recreation, worldwide#3,468of 101,136 brands · Top 5%
  • Outdoor Recreation, Australia#98of 2,854 brands · Top 5%
Monthly visitssource Sept 2026

52.5k

estimated visits in September

1 mo ▼ −35.1%4 mo ▼ −14.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Melbourne Powered.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Melbourne Powered holds 3.3 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.3TrustScore · 1 review
5 ★0%
4 ★0%
3 ★0%
2 ★100%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Melbourne Powered sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Melbourne Powered sells on Shopify, 47% of its catalogue in stock. The best seller is Motor Drive Belt for SurRon Light Bee & Talaria XXX, at A$64.95–A$79.95, followed by Formula E-Moto Brake Kit and Ulac Street Fighter Combination Chain Lock.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling50%
Motor Vehicle Parts4%
Power2%
Electric Vehicle (EV) Parts & Accessories2%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation69%
Vehicle Parts & Accessories18%
Electronics Accessories3%
Electronics2%
Vehicles1%

The dominant category places Melbourne Powered in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
8% of the catalogue
In stock
47%
Upper price quartile
US$118.52
Currency
AUD

05 · Influencers

Who talks about Melbourne Powered.

The creators who tag @melbournepowered on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @melbournepowered on Instagram, led by Vamos Bikes (10.6k followers, 0.3% engagement).

Influencersaccounts tagging @melbournepowered · Instagram
AccountProfileFollowersEngagementTagsRelationship
VVamos Bikes@vamos.bikes · 🇦🇺 AUFitness sport bodybuilding Creator10.6k0.3%3Tagged @melbournepowered
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Melbourne Powered competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Melbourne Powered among Outdoor Recreation brands in Australia. The closest is Cyclinic, then Electric Pedal Power, Omafiets, Bicycle Superstore, Alchemy Cycle Trader, Local BMX.

CompetitorsOutdoor Recreation · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Cycliniccyclinic.com.au
Electric Pedal Powerelectricpedalpower.com.au
Omafietsomafiets.com.au
Bicycle Superstorebicyclesuperstore.com.au
Alchemy Cycle Traderalchemycycletrader.com.au
Local BMXlocalbmx.com.au
Competitors Gravity finds for Melbourne Powered. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Melbourne Powered with Cyclinic

07 · Company

The company behind Melbourne Powered.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Melbourne Powered is a company based in Ascot Vale, Australia, founded in 2017 according to LinkedIn. It employs about 7 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Ascot Vale
Founded
2017, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
melbournepowered.com.au · Shopify · AUD
Catalogue
382 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Melbourne Powered

What people ask Google about Melbourne Powered.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Melbourne Powered legit or a scam?

According to Gravity by Benchr, Melbourne Powered is a brand based in Ascot Vale, Australia: it sells on a Shopify store, it employs 7 people on LinkedIn, it has 3,590 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Melbourne Powered known for?

Melbourne Powered is an electric bike specialist store that sells electric bikes, e-scooters, and related accessories, offering servicing and repairs for all types of bikes. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Melbourne Powered prices: how much is it?

Melbourne Powered's best seller, Motor Drive Belt for SurRon Light Bee & Talaria XXX, sells from A$64.95 to A$79.95 on melbournepowered.com.au. 47% of the catalogue is in stock. Gravity does not track prices daily: check melbournepowered.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Melbourne Powered have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Melbourne Powered advertises on Facebook and Instagram and on Google, where its offers often run. Check melbournepowered.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Melbourne Powered?

Melbourne Powered sells on its own website, melbournepowered.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Melbourne Powered?

Gravity by Benchr records a company based in Ascot Vale, Australia, founded in 2017 according to LinkedIn, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Melbourne Powered doing well?

Not at the moment. Gravity by Benchr estimates about 52,500 visits to melbournepowered.com.au in September 2026, down 35% in a month and down 14% over three months. Melbourne Powered ranks #98 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Melbourne Powered use?

Gravity by Benchr identifies melbournepowered.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Melbourne Powered spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Melbourne Powered on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Australia?

Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Melbourne Powered ranks #98 of 2,854 by estimated traffic. Its closest competitors on the same market are Cyclinic, Electric Pedal Power, Omafiets, Bicycle Superstore and Alchemy Cycle Trader. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Melbourne Powered.