Brand page · Clothing Accessories · United States
melin: 483k visits a month, 384 active Meta ads, Gravity score 644.
melin — Shop melin’s premium performance headwear, including the Hydro Collection, engineered with moisture-wicking materials for all-day comfort and durability. In September 2026 melin.com drew an estimated 483k visits, down 3% on the month before. It ranks #55 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop melin’s premium performance headwear, including the Hydro Collection, engineered with moisture-wicking materials for all-day comfort and durability.
01 · Traffic
How much traffic melin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
melin drew an estimated 483k visits in September 2026, down 3% on the month before and down 29% over three months.
- Worldwide#25,549of 4.5m sites · Top 1%
- In United States#8,345of 1.2m sites · Top 1%
- Clothing Accessories, worldwide#150of 85,207 brands · Top 1%
- Clothing Accessories, United States#55of 34,142 brands · Top 1%
483k
estimated visits in September
1 mo ▼ −2.6%4 mo ▼ −29.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about melin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
melin holds 3.2 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Headwear Store Fashion Accessories Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What melin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
melin sells on Shopify, 84% of its catalogue in stock. The best seller is Shipping Protection, at US$1.25–US$11.50, followed by 3 Hat Travel Case - Black and A-Game Hydro - Black.
#1Shipping ProtectionmelinUS$1.25–US$11.50In stock
#23 Hat Travel Case - BlackmelinUS$49.00In stock
#3A-Game Hydro - BlackmelinUS$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places melin in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 100% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$89.00
- Currency
- USD
04 · Ads
What melin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
melin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
For those who notice.Melin13 Oct 2026video
HYDROlite Fall Seasonal Colors. Available now.Melin13 Oct 2026image
Lite As A Feather.Melin12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ALOHAT, LLCverified
Text ad20 Oct 2026ALOHAT, LLCverified
Text ad20 Oct 2026ALOHAT, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about melin.
The creators who tag @melin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @melin on Instagram, led by Malcolm Stewart (768k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMalcolm Stewart@malcolmstewart · 🇺🇸 US | Automotive mobility Creator | 768k | 2.8% | 12 | Tagged @melin |
06 · Competitors according to Gravity
Who melin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for melin among Clothing Accessories brands in United States. The closest is Tilley, then BUFF®, Ciele Athletics, FRACTEL, cotswoldcountryhats.com, Ghelter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tilleytilley.com | |||||||
| BUFF®buff.com | |||||||
| Ciele Athleticscieleathletics.com | |||||||
| FRACTELwearefractel.com | |||||||
| cotswoldcountryhats.comcotswoldcountryhats.com | |||||||
| Ghelterghelter.com |
07 · Company
The company behind melin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
melin is a company based in San Clemente, United States, founded in 2013 according to LinkedIn, on a domain registered in June 1996. It employs about 168 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Clemente
- Founded
- 2013, per LinkedIn
- Domain registered
- 4 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 168 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- melin.com · Shopify · USD
- Catalogue
- 729 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about melin
What people ask Google about melin.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is melin legit or a scam?
According to Gravity by Benchr, melin is a brand based in San Clemente, United States: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 168 people on LinkedIn, it has 338,211 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does melin sell?
Shop melin’s premium performance headwear, including the Hydro Collection, engineered with moisture-wicking materials for all-day comfort and durability. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does melin cost?
melin's best seller, Shipping Protection, sells from US$1.25 to US$11.50 on melin.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check melin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does melin have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: melin advertises on Facebook and Instagram and on Google, where its offers often run. Check melin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy melin?
melin sells on its own website, melin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind melin?
Gravity by Benchr records a company based in San Clemente, United States, founded in 2013 according to LinkedIn, on a domain registered in 1996, with 168 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is melin doing well?
Not at the moment. Gravity by Benchr estimates about 483,100 visits to melin.com in September 2026, down 3% in a month and down 29% over three months. melin ranks #55 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does melin use?
Gravity by Benchr identifies melin.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does melin spend on Meta ads?
Gravity by Benchr does not publish a spend figure for melin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, melin ranks #55 of 34,142 by estimated traffic. Its closest competitors on the same market are Tilley, BUFF®, Ciele Athletics, FRACTEL and cotswoldcountryhats.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with melin.