Brand page · Clothing · Denmark
Mellow Archives: 33.3k visits a month, 82 active Meta ads, Gravity score 779.
Mellow Archives — Mellow Archives is a clothing brand that rethinks familiar elements of clothing with a playful and modern approach, retrieving some elements from archives. In September 2026 mellowarchives.com drew an estimated 33.3k visits, down 6% on the month before. It ranks #210 of 1,522 Clothing brands in Denmark and holds a 3.4 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mellow Archives is a clothing brand that rethinks familiar elements of clothing with a playful and modern approach, retrieving some elements from archives.
01 · Traffic
How much traffic Mellow Archives gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mellow Archives drew an estimated 33.3k visits in September 2026, down 6% on the month before and up 323% over three months.
- Worldwide#240,823of 4.5m sites · Top 10%
- In Denmark#1,427of 21.4k sites · Top 10%
- Clothing, worldwide#22,919of 459,295 brands · Top 5%
- Clothing, Denmark#210of 1,522 brands · Top 20%
33.3k
estimated visits in September
1 mo ▼ −5.7%4 mo ▲ +322.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mellow Archives.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mellow Archives holds 3.4 out of 5 on Trustpilot over 12 reviews, 12 of them in the last twelve months: 58% of customers give five stars and 25% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mellow Archives sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mellow Archives sells on Shopify, 64% of its catalogue in stock. The best seller is CREME DUCK CANVAS PANTS, at DKK 1,000.00, followed by CLASSIC CUT WASHED JEANS and TWISTED RAW DENIM JEANS.
#1CREME DUCK CANVAS PANTSMellow ArchivesDKK 1,000.00In stock
#2CLASSIC CUT WASHED JEANSMellow ArchivesDKK 700.00In stock
#3TWISTED RAW DENIM JEANSMellow ArchivesDKK 900.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mellow Archives in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 56% of the catalogue
- In stock
- 64%
- Upper price quartile
- US$119.87
- Currency
- DKK
04 · Ads
What Mellow Archives is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mellow Archives runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (text).
Explore the ArchiveMellow Archives11 Oct 2026image
Epaulette Knit | Shop NowMellow Archives8 Oct 2026image
Explore the ArchiveMellow Archives6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad4 Nov 2025Aleksandar Andonovskiverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mellow Archives.
The creators who tag @mellowarchivess on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mellowarchivess on Instagram, led by Cille ♡︎ (10k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCille ♡︎@cecilie_laursen_ · 🇩🇰 DK | Travel tourism exploration Creator | 10k | 2.8% | 1 | Tagged @mellowarchivess |
06 · Competitors according to Gravity
Who Mellow Archives competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mellow Archives among Clothing brands in Denmark. The closest is Shaping New Tomorrow, then Shaping New Tomorrow, Shaping New Tomorrow, Corazon, MOS MOSH, SHAPING NEW TOMORROW NORWAY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shaping New Tomorrowshapingnewtomorrow.se | |||||||
| Shaping New Tomorrowshapingnewtomorrow.de | |||||||
| Shaping New Tomorrowshapingnewtomorrow.com | |||||||
| Corazonshopcorazon.com | |||||||
| MOS MOSHmosmosh.com | |||||||
| SHAPING NEW TOMORROW NORWAYshapingnewtomorrow.no |
07 · Company
The company behind Mellow Archives.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mellow Archives is a company based in Hvidovre, Denmark, on a domain registered in October 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Hvidovre
- Founded
- Data not available
- Domain registered
- 11 Oct 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mellowarchives.com · Shopify · DKK
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mellow Archives
What people ask Google about Mellow Archives.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mellow Archives legit or a scam?
According to Gravity by Benchr, Mellow Archives is a brand based in Hvidovre, Denmark: its website has existed since October 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 12,155 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mellow Archives reviews
Customers rate Mellow Archives 3.4 out of 5 on Trustpilot over 12 reviews, 12 of them in the last twelve months: 58% give five stars, 25% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mellow Archives sell?
Mellow Archives is a clothing brand that rethinks familiar elements of clothing with a playful and modern approach, retrieving some elements from archives. Gravity by Benchr classifies it under Clothing, with Pants making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mellow Archives prices: how much is it?
Mellow Archives' best seller, CREME DUCK CANVAS PANTS, sells DKK 1,000.00 on mellowarchives.com. 64% of the catalogue is in stock. Gravity does not track prices daily: check mellowarchives.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mellow Archives discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mellow Archives advertises on Facebook and Instagram and on Google, where its offers often run. Check mellowarchives.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mellow Archives?
Mellow Archives sells on its own website, mellowarchives.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mellow Archives?
Gravity by Benchr records a company based in Hvidovre, Denmark, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mellow Archives growing?
Yes. Gravity by Benchr estimates about 33,300 visits to mellowarchives.com in September 2026, down 6% in a month and up 323% over three months. Mellow Archives ranks #210 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mellow Archives use?
Gravity by Benchr identifies mellowarchives.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mellow Archives spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mellow Archives on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Mellow Archives ranks #210 of 1,522 by estimated traffic. Its closest competitors on the same market are Shaping New Tomorrow, Shaping New Tomorrow, Shaping New Tomorrow, Corazon and MOS MOSH. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mellow Archives.