Brand page · Shoes
Mellow Yellow: 165K visits a month, 47 active Meta ads.
Mellow Yellow — Mellow Yellow is a French brand that designs and sells women's shoes and accessories, with collections described as impertinent and audacious. In September 2026 mellowyellow.com drew an estimated 165K visits, up 13% on the month before. It ranks #20 of 752 Shoes brands and holds a 3.3 Trustpilot rating over 81 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Mellow Yellow is a French brand that designs and sells women's shoes and accessories, with collections described as impertinent and audacious.
01 · Traffic
How much traffic Mellow Yellow gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mellow Yellow drew an estimated 165K visits in September 2026, up 13% on the month before and down 34% over three months.
- Worldwide#61,452of 4.5M sites · Top 5%
- In France#2,371of 166K sites · Top 5%
- Shoes, worldwide#1,270of 46,962 brands · Top 5%
- Shoes, France#20of 752 brands · Top 5%
165K
estimated visits in September
1 mo ▲ +12.8%4 mo ▼ −34.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mellow Yellow.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mellow Yellow holds 3.3 out of 5 on Trustpilot over 81 reviews, 38 of them in the last twelve months: 40% of customers give five stars and 53% one star. That volume places Mellow Yellow in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Factory Shoe Store Leather Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mellow Yellow sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mellow Yellow's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Mellow Yellow in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Mellow Yellow is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mellow Yellow runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Découvrez la Collection Automne-Hiver 2026Mellow Yellow7 Oct 2026image
Découvrez la Collection Automne-Hiver 2026Mellow Yellow7 Oct 2026image
Ursula black suede thigh-high bootsMellow Yellow7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026B.B.L.verified
Video ad21 Oct 2026B.B.L.verified
Video ad21 Oct 2026B.B.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mellow Yellow.
The creators who tag @mellowyellowparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mellowyellowparis on Instagram, led by Charlotte Varin (44.2K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharlotte Varin@charlottevarin · 🇫🇷 FR | Fashion style luxury Creator | 44.2K | 3.4% | 2 | Tagged @mellowyellowparis |
06 · Competitors according to Gravity
Who Mellow Yellow competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mellow Yellow among Shoes brands. The closest is Zapatos, then Jo Mercer, Dolce Vita, Luvishoes, daf-shoes.com, Margaux.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zapatoszappatos.ro | |||||||
| Jo Mercerjomercer.com.au | |||||||
| Dolce Vitadolcevita.com | |||||||
| Luvishoesluvishoes.com | |||||||
| daf-shoes.comdaf-shoes.com | |||||||
| Margauxmargauxny.com |
07 · Company
The company behind Mellow Yellow.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mellow Yellow is an e-commerce brand, founded in 2004 according to LinkedIn, on a domain registered in August 2001. It employs about 136 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2004, per LinkedIn
- Domain registered
- 5 Aug 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 136 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mellowyellow.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mellow Yellow
What people ask Google about Mellow Yellow.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mellow Yellow legit?
According to Gravity by Benchr, Mellow Yellow is a brand: its website has existed since August 2001, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 136 people on LinkedIn, it has 138,058 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Mellow Yellow reviews: is it worth it?
Customers rate Mellow Yellow 3.3 out of 5 on Trustpilot over 81 reviews, 38 of them in the last twelve months: 40% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mellow Yellow?
Mellow Yellow is a French brand that designs and sells women's shoes and accessories, with collections described as impertinent and audacious. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a Mellow Yellow discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mellow Yellow advertises on Facebook and Instagram and on Google, where its offers often run. Check mellowyellow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mellow Yellow?
Mellow Yellow sells on its own website, mellowyellow.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Mellow Yellow?
Gravity by Benchr records a company, founded in 2004 according to LinkedIn, on a domain registered in 2001, with 136 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mellow Yellow doing well?
Not at the moment. Gravity by Benchr estimates about 165,200 visits to mellowyellow.com in September 2026, up 13% in a month and down 34% over three months. Mellow Yellow ranks #20 of 752 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mellow Yellow use?
Gravity by Benchr identifies mellowyellow.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Mellow Yellow's ad budget?
Gravity by Benchr does not publish a spend figure for Mellow Yellow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, Mellow Yellow ranks #20 of 752 by estimated traffic. Its closest competitors on the same market are Zapatos, Jo Mercer, Dolce Vita, Luvishoes, daf-shoes.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mellow Yellow.