Brand page · Personal Care · Australia
Melvory Store: 43.6k visits a month, 353 active Meta ads, Gravity score 760.
Melvory Store — Melvory Store is an Australian skincare brand that develops natural skincare products for the whole family, targeting dry and itchy skin, baby care, anti-aging essentials, and pregnancy products. In September 2026 melvory.com drew an estimated 43.6k visits, up 99% on the month before. It ranks #215 of 6,103 Personal Care brands in Australia and holds a 4.6 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Melvory Store is an Australian skincare brand that develops natural skincare products for the whole family, targeting dry and itchy skin, baby care, anti-aging essentials, and pregnancy products.
01 · Traffic
How much traffic Melvory Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Melvory Store drew an estimated 43.6k visits in September 2026, up 99% on the month before and up 36% over three months.
- Worldwide#191,043of 4.5m sites · Top 5%
- In Australia#4,748of 105k sites · Top 5%
- Personal Care, worldwide#9,731of 215,119 brands · Top 5%
- Personal Care, Australia#215of 6,103 brands · Top 5%
43.6k
estimated visits in September
1 mo ▲ +98.5%4 mo ▲ +36.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Melvory Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Melvory Store holds 4.6 out of 5 on Trustpilot over 43 reviews, 30 of them in the last twelve months: 88% of customers give five stars and 7% one star. That volume places Melvory Store in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Beauty Product Supplier Health and Beauty Shop Skin Care Clinic Cosmetics Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Melvory Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Melvory Store sells on Shopify, 93% of its catalogue in stock. The best seller is Hemp Seed Rescue Butter, at A$39.00, followed by Peptide + Probiotic Barrier Support Cream and Chamomile Soothing Sleep Balm.
#1Hemp Seed Rescue ButterMelvory StoreA$39.00In stock
#2Peptide + Probiotic Barrier Support CreamMelvory StoreA$12.00–A$50.00In stock
#3Chamomile Soothing Sleep BalmMelvory StoreA$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Melvory Store in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 96% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$52.31
- Currency
- AUD
04 · Ads
What Melvory Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Melvory Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Free Oatmeal Wash for a limited timeMelvory7 Oct 2026image
Smooth Fine Lines NaturallyMelvory7 Oct 2026image
Free Oatmeal Wash for a limited timeMelvory7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Melvory Pty Ltdverified
Text ad20 Oct 2026Melvory Pty Ltdverified
Text ad20 Oct 2026Melvory Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Melvory Store.
The creators who tag @melvoryskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @melvoryskincare on Instagram, led by OLIVIA JENKINS (47.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOLIVIA JENKINS@oliviajenkins.co · 🇦🇺 AU | Marketing sales branding Creator | 47.4k | 0.1% | 1 | Tagged @melvoryskincare |
06 · Competitors according to Gravity
Who Melvory Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Melvory Store among Personal Care brands in Australia. The closest is Thin Lizzy, then Lash Therapy Australia, LUX SKIN AUSTRALIA, Liminal Elixir, APPELLES, La Confia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Thin Lizzythinlizzy.com.au | |||||||
| Lash Therapy Australialashtherapyaustralia.com | |||||||
| LUX SKIN AUSTRALIAau.luxskin.co | |||||||
| Liminal Elixirliminalelixir.com.au | |||||||
| APPELLESappelles.com | |||||||
| La Confialaconfia.com.au |
07 · Company
The company behind Melvory Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Melvory Store is a company based in Salisbury Plain, Australia, on a domain registered in March 2017.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Salisbury Plain
- Founded
- Data not available
- Domain registered
- 31 Mar 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- melvory.com · Shopify · AUD
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Melvory Store
What people ask Google about Melvory Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Melvory Store legit?
According to Gravity by Benchr, Melvory Store is a brand based in Salisbury Plain, Australia: its website has existed since March 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 39,454 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Melvory Store reviews: is it worth it?
Customers rate Melvory Store 4.6 out of 5 on Trustpilot over 43 reviews, 30 of them in the last twelve months: 88% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Melvory Store known for?
Melvory Store is an Australian skincare brand that develops natural skincare products for the whole family, targeting dry and itchy skin, baby care, anti-aging essentials, and pregnancy products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Melvory Store expensive?
Melvory Store's best seller, Hemp Seed Rescue Butter, sells A$39.00 on melvory.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check melvory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Melvory Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Melvory Store advertises on Facebook and Instagram and on Google, where its offers often run. Check melvory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Melvory Store?
Melvory Store sells on its own website, melvory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Melvory Store?
Gravity by Benchr records a company based in Salisbury Plain, Australia, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Melvory Store growing?
Yes. Gravity by Benchr estimates about 43,600 visits to melvory.com in September 2026, up 99% in a month and up 36% over three months. Melvory Store ranks #215 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Melvory Store use?
Gravity by Benchr identifies melvory.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Melvory Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Melvory Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Melvory Store ranks #215 of 6,103 by estimated traffic. Its closest competitors on the same market are Thin Lizzy, Lash Therapy Australia, LUX SKIN AUSTRALIA, Liminal Elixir and APPELLES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Melvory Store.