Brand page · Decor · Italy
mercatopoli.it: 338k visits a month, 4 active Meta ads, Gravity score 563.
mercatopoli.it — Mercatopoli is a second-hand retail chain that allows people to sell and buy used items, providing convenient stores throughout Italy. The brand focuses on giving new life to objects and operates as a benefit company since April 29, 2021. In September 2026 mercatopoli.it drew an estimated 338k visits, down 13% on the month before. It ranks #4 of 1,989 Decor brands in Italy and holds a 2.9 Trustpilot rating over 65 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Decor brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mercatopoli is a second-hand retail chain that allows people to sell and buy used items, providing convenient stores throughout Italy. The brand focuses on giving new life to objects and operates as a benefit company since April 29, 2021.
01 · Traffic
How much traffic mercatopoli.it gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mercatopoli.it drew an estimated 338k visits in September 2026, down 13% on the month before and up 7% over three months.
- Worldwide#34,082of 4.5m sites · Top 1%
- In Italy#891of 138k sites · Top 1%
- Decor, worldwide#481of 185,686 brands · Top 1%
- Decor, Italy#4of 1,989 brands · Top 1%
338k
estimated visits in September
1 mo ▼ −12.9%4 mo ▲ +6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mercatopoli.it.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mercatopoli.it holds 2.9 out of 5 on Trustpilot over 65 reviews, 8 of them in the last twelve months: 29% of customers give five stars and 58% one star. That volume places mercatopoli.it in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace Used Clothing Store Flea Market Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mercatopoli.it sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read mercatopoli.it's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places mercatopoli.it in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What mercatopoli.it is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mercatopoli.it runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
PARTENZE INTELLIGENTI: VALIGIA, DOCUMENTI, GIRO DA MERCATOPOLI. Gli ultimi arrivi della settimana sono pronti per essere scoperti. Scorri iMercatopoli5 May 2026image
GIULIA NON È INDECISA. Sta facendo ricerca sul campo. Divano dopo divano, sedia dopo sedia. 😉 Da Mercatopoli il reparto mobili è fatto perMercatopoli5 May 2026video
Moda sostenibile: 8 motivi per cui sceglierla oggiMercatopoli5 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Leotron Società Benefit a Responsabilità Limitataverified
Text ad19 Oct 2026Mercatopoli Civitanova Marche di Croci Amedeo Junior SASverified
Text ad19 Oct 2026Galeno & Avicenna S.r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mercatopoli.it.
The creators who tag @mercatopoli on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mercatopoli on Instagram, led by BABYBAZAR | Second Hand Infanzia (11.3k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBABYBAZAR | Second Hand Infanzia@babybazarofficial · 🇮🇹 IT | Parenting family Creator | 11.3k | 0.1% | 1 | Tagged @mercatopoli |
06 · Competitors according to Gravity
Who mercatopoli.it competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mercatopoli.it among Decor brands in Italy. The closest is Sell Your Goods, then Rebound Centre, label-emmaus.co, Kringwinkel, treasure-f.com, 2ndstreet.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sell Your Goodssellyourgoods.co.za | |||||||
| Rebound Centrereboundcentre.com | |||||||
| label-emmaus.colabel-emmaus.co | |||||||
| Kringwinkelkringwinkel.be | |||||||
| treasure-f.comtreasure-f.com | |||||||
| 2ndstreet.jp2ndstreet.jp |
07 · Company
The company behind mercatopoli.it.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mercatopoli.it is a company based in Italy, founded in 1988 according to LinkedIn. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
- 1988, per LinkedIn
- Domain registered
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- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- mercatopoli.it · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mercatopoli.it
What people ask Google about mercatopoli.it.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mercatopoli.it a legit company?
According to Gravity by Benchr, mercatopoli.it is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 25 people on LinkedIn, it has 10,939 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
mercatopoli.it reviews
Customers rate mercatopoli.it 2.9 out of 5 on Trustpilot over 65 reviews, 8 of them in the last twelve months: 29% give five stars, 58% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is mercatopoli.it known for?
Mercatopoli is a second-hand retail chain that allows people to sell and buy used items, providing convenient stores throughout Italy. The brand focuses on giving new life to objects and operates as a benefit company since April 29, 2021. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a mercatopoli.it discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: mercatopoli.it advertises on Facebook and Instagram and on Google, where its offers often run. Check mercatopoli.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy mercatopoli.it?
mercatopoli.it sells on its own website, mercatopoli.it, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns mercatopoli.it?
Gravity by Benchr records a company based in Italy, founded in 1988 according to LinkedIn, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is mercatopoli.it growing?
Yes. Gravity by Benchr estimates about 337,600 visits to mercatopoli.it in September 2026, down 13% in a month and up 7% over three months. mercatopoli.it ranks #4 of 1,989 Decor brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does mercatopoli.it use?
Gravity by Benchr identifies mercatopoli.it as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does mercatopoli.it spend on Meta ads?
Gravity by Benchr does not publish a spend figure for mercatopoli.it on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Italy?
Among Decor brands in Italy in the Gravity by Benchr index, mercatopoli.it ranks #4 of 1,989 by estimated traffic. Its closest competitors on the same market are Sell Your Goods, Rebound Centre, label-emmaus.co, Kringwinkel and treasure-f.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mercatopoli.it.