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  5. Merel in Wonderland

Brand page · Lighting · Netherlands

Merel in Wonderland Top 5% worldwide Top 5% in the Netherlands Top 5% in Lighting Top 10% in Lighting in the Netherlands
merelinwonderland.nl·🇳🇱 Netherlands·Since 2012

Merel in Wonderland traffic, ads & competitors 45.1k visits a month, 53 active Meta ads, Gravity score 575.

Merel in Wonderland — Merel in Wonderland is an online company that sells Oriental and mosaic lamps, home decor, and colorful interior products. In September 2026 merelinwonderland.nl drew an estimated 45.1k visits. It ranks #36 of 505 Lighting brands in the Netherlands and holds a 3.4 Trustpilot rating over 14 reviews.

merelinwonderland.nl@merelinwonderland 58.7kYouTube 84FacebookLinkedIn 31Trustpilot 3.4Meta Ad Library 53

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
45.1k
−0% vs. August 2026
Instagram followers
58.7k
1,492 posts · @merelinwonderland
Trustpilot
3.4
14 reviews · 14 in 12 months
Meta ads
53
active · on Google since 2021
Products
—
Data not available
Rank in the Netherlands
#36
of 505 in Lighting
LinkedIn
31
followers · 3 employees
Earned media value
€843.4
per month, Instagram

Gravity score

575/ 1000 · 8 of 10 indicators rated
Brand Power570
Momentum519
Performance637

Percentiles within 41 peers: Lighting brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Merel in Wonderland is an online company that sells Oriental and mosaic lamps, home decor, and colorful interior products.

01 · Traffic

Merel in Wonderland website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Merel in Wonderland drew an estimated 45.1k visits in September 2026 and down 4% over three months.

  • Worldwide#185,722of 4.5m sites · Top 5%
  • In Netherlands#2,621of 78.6k sites · Top 5%
  • Lighting, worldwide#929of 25,385 brands · Top 5%
  • Lighting, Netherlands#36of 505 brands · Top 10%
Monthly visitssource Sept 2026

45.1k

estimated visits in September

1 mo ▼ −0.4%4 mo ▼ −4.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Merel in Wonderland reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Merel in Wonderland holds 3.4 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 50% of customers give five stars and 29% one star.

Trustpilotread 21 Oct 2026
3.4TrustScore · 14 reviews · 14 in 12 months
5 ★50%
4 ★7%
3 ★0%
2 ★14%
1 ★29%

Decoration and Interior Design Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Merel in Wonderland best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Merel in Wonderland's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Lighting
Lighting81%
Decor13%
Lighting Accessories2%

The dominant category places Merel in Wonderland in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Merel in Wonderland influencers

The creators who tag @merelinwonderland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @merelinwonderland on Instagram, led by Claudia 🌼 colorful interior • mommy • lifestyle (17.5k followers, 3.4% engagement).

Influencersaccounts tagging @merelinwonderland · Instagram
AccountProfileFollowersEngagementTagsRelationship
CClaudia 🌼 colorful interior • mommy • lifestyle@huisje.falurod · 🇳🇱 NLParenting family Creator17.5k3.4%7Tagged @merelinwonderland
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Merel in Wonderland competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Merel in Wonderland among Lighting brands in the Netherlands. The closest is The Fairy Light Shop, then Madly Store, Jardim Secreto, jim-lawrence.co.uk, nixwoods.in, Espaciel.

CompetitorsLighting · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
The Fairy Light Shopthefairylightshop.com
Madly Storemadlystore.com
Jardim Secretojardimsecretodecor.com
jim-lawrence.co.ukjim-lawrence.co.uk
nixwoods.innixwoods.in
Espacielespaciel.com
Competitors Gravity finds for Merel in Wonderland. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Merel in Wonderland with The Fairy Light Shop

07 · Company

Who is behind Merel in Wonderland?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Merel in Wonderland is a company based in Netherlands, founded in 2012 according to LinkedIn, on a domain registered in May 2012. It employs about 3 people.

Legal entityGravity index, Nov 2026
Entity country
🇳🇱 Netherlands
Founded
2012, per LinkedIn
Domain registered
14 May 2012
Employees
3 on LinkedIn
DistributionGravity index, Nov 2026
Own store
merelinwonderland.nl
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Merel in Wonderland

What people ask Google about Merel in Wonderland.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Merel in Wonderland legit or a scam?

According to Gravity by Benchr, Merel in Wonderland is a brand based in the Netherlands: its website has existed since May 2012, it employs 3 people on LinkedIn, it has 58,668 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Merel in Wonderland reviews

Customers rate Merel in Wonderland 3.4 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 50% give five stars, 29% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Merel in Wonderland known for?

Merel in Wonderland is an online company that sells Oriental and mosaic lamps, home decor, and colorful interior products. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.

Is there a Merel in Wonderland discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Merel in Wonderland advertises on Facebook and Instagram and on Google, where its offers often run. Check merelinwonderland.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Merel in Wonderland?

Gravity by Benchr records a company based in Netherlands, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Merel in Wonderland doing well?

Not at the moment. Gravity by Benchr estimates about 45,100 visits to merelinwonderland.nl in September 2026, down 0% in a month and down 4% over three months. Merel in Wonderland ranks #36 of 505 Lighting brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Merel in Wonderland spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Merel in Wonderland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Lighting brands in the Netherlands?

Among Lighting brands in the Netherlands in the Gravity by Benchr index, Merel in Wonderland ranks #36 of 505 by estimated traffic. Its closest competitors on the same market are The Fairy Light Shop, Madly Store, Jardim Secreto, jim-lawrence.co.uk and nixwoods.in. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merel in Wonderland.