Brand page · Shoes · Spain
MERKAL: 625k visits a month, 4 active Meta ads, Gravity score 435.
MERKAL — Merkal Calzados is an online shoe store that sells footwear and accessories for the entire family. The company designs and creates shoe collections and operates both physical stores and an online shop. In September 2026 merkal.com drew an estimated 625k visits, down 6% on the month before. It ranks #6 of 777 Shoes brands in Spain and holds a 1.6 Trustpilot rating over 110 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Shoes brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Merkal Calzados is an online shoe store that sells footwear and accessories for the entire family. The company designs and creates shoe collections and operates both physical stores and an online shop.
01 · Traffic
How much traffic MERKAL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MERKAL drew an estimated 625k visits in September 2026, down 6% on the month before and down 26% over three months.
- Worldwide#20,800of 4.5m sites · Top 1%
- In Spain#445of 115k sites · Top 1%
- Shoes, worldwide#370of 46,962 brands · Top 1%
- Shoes, Spain#6of 777 brands · Top 1%
625k
estimated visits in September
1 mo ▼ −5.7%4 mo ▼ −25.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MERKAL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MERKAL holds 1.6 out of 5 on Trustpilot over 110 reviews, 39 of them in the last twelve months: 5% of customers give five stars and 89% one star. That volume places MERKAL in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Shoe Store Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MERKAL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MERKAL sells on Shopify, 83% of its catalogue in stock. The best seller is 2310194, at €19.99, followed by 2212094 and 2522292.
#12310194MERKAL€19.99In stock
#22212094MERKAL€12.99–€22.99In stock
#32522292MERKAL€9.99–€19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MERKAL in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 1% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$40.31
- Currency
- EUR
04 · Ads
What MERKAL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MERKAL runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Nueva Colección Otoño-Invierno 2026MERKAL4 Oct 2026image
Nueva Colección Otoño-Invierno 2026MERKAL3 Oct 2026image
Nueva Colección Otoño-Invierno 2026MERKAL2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Merkal Calzados S.L.verified
Image ad21 Oct 2026Merkal Calzados S.L.verified
Text ad21 Oct 2026Merkal Calzados S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MERKAL.
The creators who tag @merkal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merkal on Instagram, led by Virginia Sauto (60.6k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVirginia Sauto@virginiasauto · 🇪🇸 ES | Food cooking nutrition Creator | 60.6k | 1.1% | 1 | Tagged @merkal |
06 · Competitors according to Gravity
Who MERKAL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MERKAL among Shoes brands in Spain. The closest is rocalecalzature.it, then Oscar, eschuhe.de, zapatos.es, dianashoes.com, Spartoo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rocalecalzature.itrocalecalzature.it | |||||||
| Oscaroscarcalcados.com.br | |||||||
| eschuhe.deeschuhe.de | |||||||
| zapatos.eszapatos.es | |||||||
| dianashoes.comdianashoes.com | |||||||
| Spartoospartoo.eu |
07 · Company
The company behind MERKAL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MERKAL is a company based in Barcelona, Spain, founded in 1987 according to LinkedIn, on a domain registered in June 1999. It employs about 595 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Barcelona
- Founded
- 1987, per LinkedIn
- Domain registered
- 23 Jun 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 595 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merkal.com · Shopify · EUR
- Catalogue
- 425 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MERKAL
What people ask Google about MERKAL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MERKAL legit?
According to Gravity by Benchr, MERKAL is a brand based in Barcelona, Spain: its website has existed since June 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 595 people on LinkedIn, it has 148,699 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MERKAL reviews: is it worth it?
Customers rate MERKAL 1.6 out of 5 on Trustpilot over 110 reviews, 39 of them in the last twelve months: 5% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MERKAL?
Merkal Calzados is an online shoe store that sells footwear and accessories for the entire family. The company designs and creates shoe collections and operates both physical stores and an online shop. Gravity by Benchr classifies it under Shoes, with Flats making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MERKAL prices: how much is it?
MERKAL's best seller, 2310194, sells €19.99 on merkal.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check merkal.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MERKAL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MERKAL advertises on Facebook and Instagram and on Google, where its offers often run. Check merkal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MERKAL?
MERKAL sells on its own website, merkal.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MERKAL?
Gravity by Benchr records a company based in Barcelona, Spain, founded in 1987 according to LinkedIn, on a domain registered in 1999, with 595 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MERKAL growing?
Not at the moment. Gravity by Benchr estimates about 625,400 visits to merkal.com in September 2026, down 6% in a month and down 26% over three months. MERKAL ranks #6 of 777 Shoes brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MERKAL use?
Gravity by Benchr identifies merkal.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MERKAL's ad budget?
Gravity by Benchr does not publish a spend figure for MERKAL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Spain?
Among Shoes brands in Spain in the Gravity by Benchr index, MERKAL ranks #6 of 777 by estimated traffic. Its closest competitors on the same market are rocalecalzature.it, Oscar, eschuhe.de, zapatos.es and dianashoes.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MERKAL.